Poonam Lohia
Community Lead at Cookpad
Greater Bengaluru Area
10+ years of work experience
Aug 20251 yr 3 mosPresent
Bengaluru, Karnataka, India
Serve as a strategic advisor to the founding team, bringing 10+ years of community and marketing expertise to key growth decisions.
Provide strategic direction on influencer identification, onboarding, and activation to amplify brand reach and engagement.
Advise on negotiation approach and campaign structuring, from creator sourcing through performance reporting.
Jan 20224 yrs 3 mosMar 2026
Bengaluru, Karnataka, India
Led community and social media strategy for Cookpad's Gujarati-language creator community, building engagement through events, campaigns, and email/print communications.
Built and executed social media strategy and promotional campaigns across channels; optimized posting for maximum impact.
Created and executed content strategy by decoding user insights, generating ideas through cross-functional collaboration.
Collaborated with global teams to grow the Cookpad community; ideated high-engagement initiatives and offline events to drive author delight.
Monitored and moderated community interactions per brand guidelines; managed a team and produced regular reports against key social KPIs.
Jul 20182 yrs 9 mosMar 2021
Bengaluru, Karnataka, India
-Work with the global teams to fulfil the needs of running the cookpad community & growing it exponentially
-Create and execute content strategy by decoding user insights & behavior
-Generate content ideas via cross functional collaboration with all internal teams to ensure best community experience
-Build and maintain a community calendar and work closely with all for seamless execution
-Proactively ideate on high engagement initiatives to create author delight & drive unique differentiation point
-Ideate on offline events to enhance joy of everyday cooking
-Monitor and moderate community interactions that meets community and brand guidelines; solve member queries on the community
-Provide creative inputs to the creative team for all design collaterals
-Team Management
Jan 20171 yr 3 mosMar 2018
Singapore
Content Creation
Social Media Marketing
Events and Event Planning
Facebook Ads
Analytics
Business Development
Dec 20142 yrs 1 moDec 2016
Bangalore
- Build and execute the organic social media strategy
- Build voice and engagement across Instagram, Facebook, Youtube and Twitter
- Execute innovative ideas to increase engagement on our social properties
- Build and maintain social calendar to oversee various business objectives
- Build and own Online reputation management strategy
- Build communication/social PR strategy to be executed via Influencers varying from A+ Influencers to bloggers
Poonam’s AI Stack
Education
Master of Business Administration (M.B.A.), Virtual Marketing
Symbiosis institute of Management Studies
20132 yrs2015
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