Headline

Visual designer | Helping B2B2C, B2C brands elevate business growth through brand focused strategies and visuals.

About

My every day begins with a simple ritual: ask questions, understand, explore, design what matters, and grow through feedback. Hi, I’m Poonam 👋 I’m a multidisciplinary designer with 4+ years of experience across branding, marketing communication, packaging, digital campaigns, and social media design. For me, design is more than visuals, it’s about solving problems and creating work that communicates clearly. Currently, I’m part of the creative team at Alyve Health, where I design marketing and communication materials across both print and digital. I enjoy balancing structured systems with fast-paced creativity, collaborating with growth, consumer, and marketing teams to deliver designs that make an impact. Previously, at Padath Infotainment, I worked on branding, social media design and management, print collaterals (brochures, catalogues, look books), and small in-house shoots, building versatile, hands-on experience across different aspects of design. My journey started with a Diploma in Graphic Design, followed by a BA in Mass Communication & Journalism, where I explored advertising, photography, videography, and media production. This mix of design and media education gives me a strong edge in combining creativity with storytelling and strategy. When I’m not designing, you can find me on sunrise treks, capturing moments. I’m currently reading The Mountain Is You by Brianna Wiest! Let’s connect if this resonates with you. 📩 poonamkeerthi99@gmail.com

Location

Kozhikode

AI stack

langgraph

minimax

mistral

ollama

Work experience

Senior Visual Design Associate at Alyve Health, Apr 2026 - Present · 3 mos

Visual Design Associate at Alyve Health, Jul 2024 - Present · 2 yrs, Bengaluru, Karnataka, India, - Collaborate with cross-functional teams including marketing, growth, product, account managers, and copywriters. - Design marketing and communication materials: emailers, brochures, newsletters, popups, and digital campaigns, presentation decks. - Create print collaterals: standees, flyers, posters, and other corporate materials. - Ensure timely delivery of high-quality designs in a fast-paced environment. - Contribute to creative campaigns, maintaining brand consistency across platforms. - Part of a dedicated Alyve squad handling corporate projects and campaigns.

Graphic Designer at Padath Infotainment Pvt Ltd ( PI ), Apr 2022 - Jun 2024 · 2 yrs 3 mos, Kochi, Kerala, India, Padath was my learning ground, where I gained hands-on experience across various aspects of design and communication: - Managed and designed content for 5+ social media accounts across different industries. - Created social media creatives, menu designs, catalogues, and lookbooks. - Designed my first ever website and contributed to branding projects. - Produced moodboards for photography and conducted small in-office product shoots. - Handled minimal product photography and basic video editing for digital use. - Coordinated with vendors and managed print technicalities for accurate output. - Created Facebook and Google ads for digital campaigns. This role helped me explore the creative side of design while building strong practical skills in execution and experimentation.

Graphic Design Intern at Aashman Foundation, Mar 2022 - Jun 2022 · 4 mos, India, At the Aashman Foundation, I contributed to vital awareness and fundraising efforts by designing promotional and social media visuals. My work directly supported campaigns that empowered widows and children through initiatives in education, healthcare, and livelihood. This experience was instrumental in teaching me to deliver impactful, empathetic designs by expertly balancing creative vision with limited resources and tight timelines.

Former Graphic Design Intern at Tribal Basket, Oct 2021 - Nov 2021 · 2 mos, Work from home, Contributed to Tribal Basket’s brand communication by creating digital creatives, product visuals, and campaign assets that showcased its range of organic Blue Tea products. - Designed social media creatives aligned with brand guidelines, strengthening digital presence. - Partnered with the copywriter to translate ideas into engaging visual concepts. - Created product mockups and marketing marketing assets that highlighted product features and benefits to customers. - Experimented with creative approaches for festival campaigns and ad creatives, delivering quick-turnaround designs under tight deadlines. This internship gave me hands-on exposure to brand communication and designing for a consumer-focused product in the FMCG space. It also taught me the value of collaboration and adaptability — and, most importantly, it’s where I first met my mentor Nishant Sir, who went on to shape my growth far beyond the role of an intern.

Sales And Marketing Intern at My Captain, Aug 2020 - Sep 2020 · 2 mos, Bengaluru, Karnataka, India, Supported marketing and outreach for My Captain, an EdTech platform offering online workshops and mentorship programs, generating leads while gaining hands-on experience in customer engagement and sales. - Communicated and presented My Captain’s workshops to prospective students over calls, addressing queries and clarifying program details. - Learned and implemented effective sales strategies, including crafting a compelling pitch and listening actively to understand customer needs. - Coordinated with the team lead (Captain) to align outreach efforts and track progress. - Generated six qualified leads within a week by applying learned strategies and understanding target audience behaviour. - Gained exposure to customer-centric marketing, analyzing audience pain points, and refining communication techniques. This internship taught me how to engage customers effectively, understand their needs, and apply practical sales and marketing strategies, This skills continue to influence my professional approach today.

Education

Bachelor of Arts - BA, Journalism and Mass Communication, NITTE Institute of Communication, Mangalore

Diploma of Education, Graphic Design, LCC computer Education, Cochin