Headline

Business Analyst | Data-Driven Strategy |Content writer | Behavioral Research |Market Research | MS Excel | Aspiring Power BI & SQL

About

Data-driven Business Analyst with a background in Behavioral Psychology and a track record of driving measurable growth. I specialize in Requirement Elicitation and Stakeholder Management, bridging the gap between complex human needs and scalable business solutions. Most recently, I leveraged A/B testing and performance analytics to drive a 17% increase in engagement at ICHARS and successfully navigated the Discovery Phase for school-wide mental health programs at Earthy Adobe. I don’t just report data; I tell the story behind it to ensure stakeholder buy-in and project success. Core Competencies: • Requirement Management: Expert at conducting stakeholder interviews to draft BRDs, FRDs, and User Stories • Analytical Rigor: Experienced in Gap Analysis and Market Research, utilizing MS Excel and behavioral insights to optimize business workflows. • Technical Ecosystem: Proficient in MS Office, Gemini, and Canva. Currently upskilling in SQL, Power BI, Tableau, and Python (Certifications in progress). • Strategic Communication: High-impact data storytelling and presentation skills, translating technical requirements for non-technical audiences. Targeting Business Analyst, Research Analyst, or Strategy roles in the Gurugram/Noida corporate sector. I am relocation-ready and open to connecting regarding opportunities that require a blend of analytical precision and behavioral expertise.

Location

Hisar

Work experience

Business Research Analyst at Earthy Adobe, May 2025 - Jan 2026 · 9 mos, On-site, Requirement Elicitation & Analysis: Conducted discovery sessions with institutional stakeholders to identify pain points in student development; translated these needs into structured, interactive workshop modules. Agile Iteration & Quality Assurance: Collected and analyzed participant feedback data to perform root cause analysis on engagement gaps, refining training modules for continuous process improvement. Process Standardization: Developed standardized frameworks for experiential learning (role-plays and reflective exercises), ensuring consistent service delivery and high learning retention across all sessions. Stakeholder Engagement: Facilitated cross-functional discussions for students and early-career professionals, aligning program deliverables with real-world workplace requirements and organizational goals. Data-Driven Optimization: Applied psychological principles and behavioral analytics to monitor participation metrics, optimizing content flow to maximize user engagement and ROI.

Social Media Marketing Specialist at ICHARS - Institute of Clinical Hypnosis And Related Sciences, May 2024 - Apr 2025 · 1 yr, Remote, Strategically managed social media ecosystems by utilizing data analytics and A/B testing to drive a 17% growth in engagement, while translating behavioral research into high-impact digital content.

Education

Bachelor of Arts, Computational and Applied Mathematics, F.C. College for Women

Master of Arts, Clinical, Counseling and Applied Psychology, Fc college for women hisar haryana