---
title: "Pooja Singhania - Leading Performance Marketing in Bengaluru | Tal"
description: "Meet Pooja Singhania, #AI #agentic growth systems #growthengine #d2c based in Bengaluru. AI stack includes antigravity, codex, and opencode."
image: "https://tal.club/meet/pooja-singhania/share-image"
---

# Pooja Singhania on Tal

## Headline

\#AI \#agentic growth systems \#growthengine \#d2c

## Location

Bengaluru

## AI stack

antigravity

codex

opencode

## Work experience

Leading Performance Marketing at Ola Electric, Apr 2025 \- Present · 1 yr 5 mos, Bengaluru, Karnataka, India

Growth Marketing Director at PlotX, Jul 2021 \- Sep 2023 · 2 yrs 3 mos, At PlotX, I led the marketing and growth strategy for a Crypto & NFT Gaming Platform across Europe, SEA, and Australia\. With a $500K/month budget, I scaled user acquisition through paid media, social, SEO, programmatic ads, and crypto\-native platforms, achieving 200% growth in just one year\. \- Growth & Retention: Boosted D7 & D30 retention by 35% through email, push notifications & product\-led engagement\. \- Community Building: Established thriving Telegram, Discord, Reddit, and Twitter communities for organic growth\. \- Influencer Marketing & Partnerships: Led end\-to\-end influencer campaigns and secured high\-impact collaborations with Coingecko, Etherscan, Polygonscan, and Coinzilla\. \- ASO & Content Strategy: Optimized app store presence with data\-driven SEO & localization strategies across global markets\. \- Marketing Tech & Analytics: Integrated best\-in\-class attribution & analytics tools to track and refine campaign performance\. \- Transaction Growth: Drove a 30% MoM increase in transactions through strategic user engagement and tech\-led growth initiatives\. I specialize in B2B SaaS, Web3 marketing, community growth, and data\-driven acquisition strategies\. Let’s connect\! 🚀

Head Of Marketing at NostraGamus \|\| Gambit Sports, May 2019 \- Apr 2021 · 2 yrs, At Nostragamus \(acquired by InMobi\), I led growth marketing, user acquisition, and retention strategies for a real money gaming platform, driving a 5X revenue increase and scaling monthly active users by 50%\. \- Marketing Tech Stack: Built and managed a full\-fledged MarTech stack, integrating native ad platforms, affiliate marketing, attribution tools, and re\-targeting tech to optimize performance\. \- User Growth & Retention: Increased organic downloads by 150%, achieving the industry’s lowest CAC of ₹5/\- across YouTube, influencers, and Google campaigns\. \- Product\-Led Growth: Revamped marketing strategy to support the company’s pivot from fantasy sports to a multi\-gaming platform \(Rummy & Poker\), ensuring seamless user adoption\. \- Brand Partnerships & Alliances: Led strategic partnerships with Flipkart, Swiggy, Myntra, Airtel, and Google Pay, driving high\-value collaborations\. \- Exclusive Integrations: Spearheaded PhonePe Switch integration, enhancing payment accessibility and boosting transaction volumes by 20% MoM\. \- Cross\-Functional Leadership: Built and led a team across design, content, acquisition, retention, and partnerships, collaborating with product, tech, and data teams to scale impact\.

Creative, Digital Communication & Performance Marketing \- Zivame\.com at Zivame\.com, May 2014 \- Nov 2015 · 1 yr 7 mos, At Zivame, I led strategic brand planning, retention marketing, and customer engagement initiatives, driving repeat purchases and long\-term brand loyalty in the highly competitive e\-commerce and D2C space\. \- Brand Strategy & Positioning: Developed a cohesive brand architecture & identity, aligning marketing efforts with business growth\. \- Retention & Engagement: Designed strategies that increased repeat purchases, improved customer retention, and enhanced engagement through personalized marketing campaigns\. \- Omnichannel Marketing: Conceptualized and executed integrated digital & offline marketing campaigns, ensuring a seamless brand experience\. \- Creative Leadership: Managed a 10\-member creative team, overseeing content, design, and brand storytelling to deliver high\-impact marketing collaterals\. \- Data\-Driven Decision Making: Leveraged analytics to optimize campaigns, improving customer lifetime value \(LTV\) and reducing churn\.

Project Manager at Orchard Advertising, Feb 2009 \- Feb 2011 · 2 yrs 1 mo

## Education

BBM, Marketing, Mount Carmel College, India

Nazareth convent, Ooty

[View the original profile](https://tal.club/meet/pooja-singhania)

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