Pooja Singhania
#AI #agentic growth systems #growthengine #d2c
Bengaluru
9+ years of work experience
Apr 20251 yr 5 mosPresent
Bengaluru, Karnataka, India
Jul 20212 yrs 3 mosSep 2023
At PlotX, I led the marketing and growth strategy for a Crypto & NFT Gaming Platform across Europe, SEA, and Australia. With a $500K/month budget, I scaled user acquisition through paid media, social, SEO, programmatic ads, and crypto-native platforms, achieving 200% growth in just one year.
- Growth & Retention: Boosted D7 & D30 retention by 35% through email, push notifications & product-led engagement.
- Community Building: Established thriving Telegram, Discord, Reddit, and Twitter communities for organic growth.
- Influencer Marketing & Partnerships: Led end-to-end influencer campaigns and secured high-impact collaborations with Coingecko, Etherscan, Polygonscan, and Coinzilla.
- ASO & Content Strategy: Optimized app store presence with data-driven SEO & localization strategies across global markets.
- Marketing Tech & Analytics: Integrated best-in-class attribution & analytics tools to track and refine campaign performance.
- Transaction Growth: Drove a 30% MoM increase in transactions through strategic user engagement and tech-led growth initiatives.
I specialize in B2B SaaS, Web3 marketing, community growth, and data-driven acquisition strategies. Let’s connect! 🚀
May 20192 yrsApr 2021
At Nostragamus (acquired by InMobi), I led growth marketing, user acquisition, and retention strategies for a real money gaming platform, driving a 5X revenue increase and scaling monthly active users by 50%.
- Marketing Tech Stack: Built and managed a full-fledged MarTech stack, integrating native ad platforms, affiliate marketing, attribution tools, and re-targeting tech to optimize performance.
- User Growth & Retention: Increased organic downloads by 150%, achieving the industry’s lowest CAC of ₹5/- across YouTube, influencers, and Google campaigns.
- Product-Led Growth: Revamped marketing strategy to support the company’s pivot from fantasy sports to a multi-gaming platform (Rummy & Poker), ensuring seamless user adoption.
- Brand Partnerships & Alliances: Led strategic partnerships with Flipkart, Swiggy, Myntra, Airtel, and Google Pay, driving high-value collaborations.
- Exclusive Integrations: Spearheaded PhonePe Switch integration, enhancing payment accessibility and boosting transaction volumes by 20% MoM.
- Cross-Functional Leadership: Built and led a team across design, content, acquisition, retention, and partnerships, collaborating with product, tech, and data teams to scale impact.
May 20141 yr 7 mosNov 2015
At Zivame, I led strategic brand planning, retention marketing, and customer engagement initiatives, driving repeat purchases and long-term brand loyalty in the highly competitive e-commerce and D2C space.
- Brand Strategy & Positioning: Developed a cohesive brand architecture & identity, aligning marketing efforts with business growth.
- Retention & Engagement: Designed strategies that increased repeat purchases, improved customer retention, and enhanced engagement through personalized marketing campaigns.
- Omnichannel Marketing: Conceptualized and executed integrated digital & offline marketing campaigns, ensuring a seamless brand experience.
- Creative Leadership: Managed a 10-member creative team, overseeing content, design, and brand storytelling to deliver high-impact marketing collaterals.
- Data-Driven Decision Making: Leveraged analytics to optimize campaigns, improving customer lifetime value (LTV) and reducing churn.
Feb 20092 yrs 1 moFeb 2011
Pooja’s AI Stack
Education
BBM, Marketing
Mount Carmel College, India
20013 yrs2004
Nazareth convent, Ooty
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