---
title: "Pooja Sharma - Senior Director - Brand marketing in Bengaluru | Tal"
description: "Meet Pooja Sharma, Building Groww | ex-HUL | ex-Titan based in Bengaluru. AI stack includes claude and openai."
image: "https://tal.club/meet/pooja-sharma-8/share-image"
---

# Pooja Sharma on Tal

## Headline

Building Groww \| ex\-HUL \| ex\-Titan

## About

Brand management professional with more than 15 years experience in leading innovation project, communication & brand strategy, sales and profitability for FMCG, beverage & lifestyle brands\. Currently taking care of communication strategy for Fastrack, India’s leading youth brand\. In the past have led Spreads & Dressings category \(Kissan ketchup & jam\) for South Asia region for Hindustan Unilever Limited, a leading FMCG player\.

## Location

Bengaluru

## AI stack

claude

openai

## Work experience

Senior Director \- Brand marketing at Groww, May 2025 \- Present · 1 yr 5 mos, Greater Bengaluru Area

Director Of Brand Marketing at Groww, Nov 2021 \- May 2025 · 3 yrs 7 mos, Bangalore Urban, Karnataka, India

Senior Brand Manager\- Fastrack at Titan Company Limited, Apr 2021 \- Nov 2021 · 8 mos, Bangalore, • Head the communication strategy function for the brand with ownership for brand equity growth and business growth through brand campaigns across ATL, BTL, PR, retail marketing • Define and set up long term brand strategy to drive growth through relevant brand builiding pillars and strong consumer engagement • Lead marketing strategy for launch campaigns and partner closely with Product, Channels and other functions to develop 360 consumer experience • Responsible for commnucation strategy for Fastrack Watches & Wearables and other categories\- Accessories, Perfumes, Eyewear • Responsible for all brand spends and budget management, allocation of budgets between channels, efficiencies and tracking, monthly, quarterly budgets & performance for Fastrack watches & wearbles • Developing communications that generate deep consumer love and align strongly with brand identity • Managing a team of assistant brand managers for day to day operational functions

Brand manager \- Fastrack at Titan Company Limited, Nov 2017 \- Mar 2021 · 3 yrs 5 mos, Bangalore Urban, Karnataka, India

Group Product Manager at Heineken India, Feb 2017 \- Nov 2017 · 10 mos, Bengaluru Area, India, • Liaising with Heineken Global on the India strategy for the brand\- Strategic alignment and Communication development • Developing proposition, concepts and creating communication in line with the global strategic pillars • Responsible for brand performance, brand plan and organise the implement brand strategy to ensure the development of the brand • Monitoring the performance of the brand in the market place • Key Projects: o UEFA Champion League Trophy Tour India  Liaising with the Global team \(UEFA and Heineken\) for smooth execution and adhering to global guidelines  Leading the promotional campaign\- digital, activation, outdoor  Planning and executing the overall flow of the event o Movie association\- Red Chillies Entertainment \(Jab Harry Met Sejal\)  Strategic fit of the association alongwith the single minded campaign idea  Planning & executing the complete association campaign  Liaising with the production house \(RCE\), creative agency, activation agency, digital, supply chain, planning & production team, sales, trade marketing team for flawless execution o Brand Communication – Open Your World India leg  Concept & Communication development understanding the Indian consumer  Complete Marketing Communication plan for the year  Liaising with global, creative agency, digital agency to optimize the assets

Assistant Brand Manager\- Kissan ketchup at Hindustan Unilever limited, Apr 2015 \- Feb 2017 · 1 yr 11 mos, Mumbai, • Responsible for Dressings category for South Asia region\. • Developing new products, liasioning with stakeholders • Strong consumer understanding, consumer need gap and creating the mix which would be accepted & appreciated by consumers\. • Developing proposition, concepts and creating communication in line with the global strategic pillars • Key Projects: o Leading Innovation project for Dressings category in India under Kissan ketchup  Identifying consumer needs and briefing stakeholders to develop mix  Concept & Communication development with agency  Liase with different stakeholders on daily basis  Margin accretive Business case and volume workings o Successfully led BLG project for Blueband \(margarine brand\)in Pakistan  Concept & Communication development with agency\- strengthening RTB in order to improve Relevance amongst consumers  Packaging renovation keeping in mind the key message & global deisgn  Business case working in alignment with Brand Building team o Packaging renovation for entire Kissan portfolio  Understanding pros & cons of old packaging  Briefing & shortlisting Design house  Consumer work & CiiC study  Handling the complex 33 SKU change

Senior Brand Executive\- Kissan ketchup & jam at Hindustan Unilever limited, Apr 2013 \- Mar 2015 · 2 yrs, Mumbai Area, India

Asst\. Brand manager at Parle Products Pvt\. Ltd, Oct 2012 \- Apr 2013 · 7 mos, • Existing & New Product Development/Launch: Product/pack modifications wrt existing products; successfully launched Parle Namkeen range in North\. • Pricing & Profitability management : Budgetory planning & control in\-line with department objectives and business plans, develop annual budgets & allocate brandwise • Competition & Market Intelligence : Execute Market Research projects by liasoning with agencies, competitive scan/analysis, brand performance review, conduct periodic market visits • Demand estimation & Sales projection, Production control

## Education

Master of Business Administration \(M\.B\.A\.\), Marketing, Mumbai University \( N\.L\. Dalmia Institute of Management\)

Master of Business Administration \(M\.B\.A\.\), Marketing, Mumbai University \(L\.S\. Raheja College Arts & Commerce\)

[View the original profile](https://tal.club/meet/pooja-sharma-8)

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