Headline

Building Groww | ex-HUL | ex-Titan

About

Brand management professional with more than 15 years experience in leading innovation project, communication & brand strategy, sales and profitability for FMCG, beverage & lifestyle brands. Currently taking care of communication strategy for Fastrack, India’s leading youth brand. In the past have led Spreads & Dressings category (Kissan ketchup & jam) for South Asia region for Hindustan Unilever Limited, a leading FMCG player.

Location

Bengaluru

AI stack

claude

openai

Work experience

Senior Director - Brand marketing at Groww, May 2025 - Present · 1 yr 5 mos, Greater Bengaluru Area

Director Of Brand Marketing at Groww, Nov 2021 - May 2025 · 3 yrs 7 mos, Bangalore Urban, Karnataka, India

Senior Brand Manager- Fastrack at Titan Company Limited, Apr 2021 - Nov 2021 · 8 mos, Bangalore, • Head the communication strategy function for the brand with ownership for brand equity growth and business growth through brand campaigns across ATL, BTL, PR, retail marketing • Define and set up long term brand strategy to drive growth through relevant brand builiding pillars and strong consumer engagement • Lead marketing strategy for launch campaigns and partner closely with Product, Channels and other functions to develop 360 consumer experience • Responsible for commnucation strategy for Fastrack Watches & Wearables and other categories- Accessories, Perfumes, Eyewear • Responsible for all brand spends and budget management, allocation of budgets between channels, efficiencies and tracking, monthly, quarterly budgets & performance for Fastrack watches & wearbles • Developing communications that generate deep consumer love and align strongly with brand identity • Managing a team of assistant brand managers for day to day operational functions

Brand manager - Fastrack at Titan Company Limited, Nov 2017 - Mar 2021 · 3 yrs 5 mos, Bangalore Urban, Karnataka, India

Group Product Manager at Heineken India, Feb 2017 - Nov 2017 · 10 mos, Bengaluru Area, India, • Liaising with Heineken Global on the India strategy for the brand- Strategic alignment and Communication development • Developing proposition, concepts and creating communication in line with the global strategic pillars • Responsible for brand performance, brand plan and organise the implement brand strategy to ensure the development of the brand • Monitoring the performance of the brand in the market place • Key Projects: o UEFA Champion League Trophy Tour India  Liaising with the Global team (UEFA and Heineken) for smooth execution and adhering to global guidelines  Leading the promotional campaign- digital, activation, outdoor  Planning and executing the overall flow of the event o Movie association- Red Chillies Entertainment (Jab Harry Met Sejal)  Strategic fit of the association alongwith the single minded campaign idea  Planning & executing the complete association campaign  Liaising with the production house (RCE), creative agency, activation agency, digital, supply chain, planning & production team, sales, trade marketing team for flawless execution o Brand Communication – Open Your World India leg  Concept & Communication development understanding the Indian consumer  Complete Marketing Communication plan for the year  Liaising with global, creative agency, digital agency to optimize the assets

Assistant Brand Manager- Kissan ketchup at Hindustan Unilever limited, Apr 2015 - Feb 2017 · 1 yr 11 mos, Mumbai, • Responsible for Dressings category for South Asia region. • Developing new products, liasioning with stakeholders • Strong consumer understanding, consumer need gap and creating the mix which would be accepted & appreciated by consumers. • Developing proposition, concepts and creating communication in line with the global strategic pillars • Key Projects: o Leading Innovation project for Dressings category in India under Kissan ketchup  Identifying consumer needs and briefing stakeholders to develop mix  Concept & Communication development with agency  Liase with different stakeholders on daily basis  Margin accretive Business case and volume workings o Successfully led BLG project for Blueband (margarine brand)in Pakistan  Concept & Communication development with agency- strengthening RTB in order to improve Relevance amongst consumers  Packaging renovation keeping in mind the key message & global deisgn  Business case working in alignment with Brand Building team o Packaging renovation for entire Kissan portfolio  Understanding pros & cons of old packaging  Briefing & shortlisting Design house  Consumer work & CiiC study  Handling the complex 33 SKU change

Senior Brand Executive- Kissan ketchup & jam at Hindustan Unilever limited, Apr 2013 - Mar 2015 · 2 yrs, Mumbai Area, India

Asst. Brand manager at Parle Products Pvt. Ltd, Oct 2012 - Apr 2013 · 7 mos, • Existing & New Product Development/Launch: Product/pack modifications wrt existing products; successfully launched Parle Namkeen range in North. • Pricing & Profitability management : Budgetory planning & control in-line with department objectives and business plans, develop annual budgets & allocate brandwise • Competition & Market Intelligence : Execute Market Research projects by liasoning with agencies, competitive scan/analysis, brand performance review, conduct periodic market visits • Demand estimation & Sales projection, Production control

Education

Master of Business Administration (M.B.A.), Marketing, Mumbai University ( N.L. Dalmia Institute of Management)

Master of Business Administration (M.B.A.), Marketing, Mumbai University (L.S. Raheja College Arts & Commerce)