---
title: "Pooja Mudgal - Adobe Target SME (Deployed at PwC) - Contract in Bengaluru | Tal"
description: "Meet Pooja Mudgal, Adobe Target Specialist | Web Personalization | A/B & MVT Testing | Adobe Analytics | Digital Experience | Site Merchandising based in Bengaluru. AI stack includes claude, gemini, and ChatGPT."
image: "https://tal.club/meet/pooja-mudgal/share-image"
---

# Pooja Mudgal on Tal

## Headline

Adobe Target Specialist \| Web Personalization \| A/B & MVT Testing \| Adobe Analytics \| Digital Experience \| Site Merchandising

## About

I’m an Adobe Target Specialist with 6\+ years of experience across web personalization, experimentation and digital experience\. My core expertise includes Adobe Target, Adobe Analytics, A/B & MVT testing, audience segmentation, recommendations, site personalization, merchandising, UAT and governance\. I’ve worked on enterprise digital experiences for Victoria’s Secret & PINK and Honeywell, including site\-wide personalization, Adobe Target migration and experimentation\. Currently exploring opportunities in Adobe Target, Web Personalization, Digital Experience, Experimentation and CRO\.

## Location

Bengaluru

## AI stack

claude

gemini

ChatGPT

## Work experience

Adobe Target SME \(Deployed at PwC\) \- Contract at Proland Staffing Solution Private Limited, Nov 2025 \- Jun 2026 · 8 mos, Bengaluru, Karnataka, India, Adobe Target Specialist – Org Demerger • Led Adobe Target migration activities for Honeywell’s organizational demerger, including activities, experiences, environments and mboxes\. • Rebuilt audiences, offers, personalization rules and experience configurations across environments\. • Worked with Adobe Tags and Analytics teams to validate implementations, data flow and experience accuracy\. • Coordinated UAT with business stakeholders and supported issue validation through launch readiness\. • Created governance and KT documentation covering campaign setup, naming, workflows, QA and launch processes\. • Built and maintained Adobe Analytics reports, segments and metrics to measure personalization performance\.

Senior Manager – Digital Personalization \(Deployed at Victoria’s Secret\)\- contract at Skillmine Technology, Nov 2024 \- Jul 2025 · 9 mos, Bengaluru, Karnataka, India, Adobe Target – Site Personalization & Merchandising • Drove site\-wide personalization for Victoria’s Secret & PINK across desktop and mobile digital experiences\. • Delivered personalized experiences across Home, PLP, PDP and Cart using Adobe Target and CMS\. • Supported A/B testing and experience optimization using Adobe Target and Adobe Analytics, contributing to $2–3M annualized business impact\. • Implemented targeted content, recommendations and promotional experiences based on audience and business requirements\. • Supported international merchandising strategies and aligned content, targeting and promotional requirements across digital properties\. • Partnered with CRM and global teams to support consistent personalization across web, app and email experiences\.

Assistant Manager at Mobile Premier League \(MPL\), May 2024 \- Aug 2024 · 4 mos, Bengaluru, Karnataka, India

Campaign Operations Associate at Tata Digital, Jan 2023 \- Dec 2023 · 1 yr, Bengaluru, Karnataka, India

Strategist Inapp Marketing at Phablecare, Jun 2022 \- Nov 2022 · 6 mos, Bengaluru, Karnataka, India, \- A coordinated marketing approach for acquiring, retaining, and engaging customers\. \- Using the Martech platform MoEngage, identified cohorts/segments to retain users daily through various marketing\. \- Used platforms like WhatsApp, Push, SMS, and Email to communicate with users\. \- Participated in weekly and monthly analysis to comprehend campaign performance and learn from it\. \- Worked on a project to drive app installs through a variety of leads, including users who had uninstalled the app and LSQ, Shopify, Facebook, and Google\. \-Developing content ideas through various channels for daily alerts\. \-Working together with stakeholders like as content creators, designers, and others to ensure that campaigns perform well\. Skills: Customer engagement, customer retention, customer reactivation, and marketing automation

## Education

BBM, Accounting and Finance, GHN College of Commerce, Pampanagar, Gangavathi\.

[View the original profile](https://tal.club/meet/pooja-mudgal)

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