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Pooja Mudgal

Adobe Target Specialist | Web Personalization | A/B & MVT Testing | Adobe Analytics | Digital Experience | Site Merchandising

Bengaluru

2+ years of work experience

Proland Staffing Solution Private Limited
Nov 20258 mosJun 2026

Bengaluru, Karnataka, India

Adobe Target Specialist – Org Demerger • Led Adobe Target migration activities for Honeywell’s organizational demerger, including activities, experiences, environments and mboxes. • Rebuilt audiences, offers, personalization rules and experience configurations across environments. • Worked with Adobe Tags and Analytics teams to validate implementations, data flow and experience accuracy. • Coordinated UAT with business stakeholders and supported issue validation through launch readiness. • Created governance and KT documentation covering campaign setup, naming, workflows, QA and launch processes. • Built and maintained Adobe Analytics reports, segments and metrics to measure personalization performance.
Skillmine Technology
Nov 20249 mosJul 2025

Bengaluru, Karnataka, India

Adobe Target – Site Personalization & Merchandising • Drove site-wide personalization for Victoria’s Secret & PINK across desktop and mobile digital experiences. • Delivered personalized experiences across Home, PLP, PDP and Cart using Adobe Target and CMS. • Supported A/B testing and experience optimization using Adobe Target and Adobe Analytics, contributing to $2–3M annualized business impact. • Implemented targeted content, recommendations and promotional experiences based on audience and business requirements. • Supported international merchandising strategies and aligned content, targeting and promotional requirements across digital properties. • Partnered with CRM and global teams to support consistent personalization across web, app and email experiences.
Mobile Premier League (MPL)
May 20244 mosAug 2024

Bengaluru, Karnataka, India

Tata Digital
Jan 20231 yrDec 2023

Bengaluru, Karnataka, India

Phablecare
Jun 20226 mosNov 2022

Bengaluru, Karnataka, India

- A coordinated marketing approach for acquiring, retaining, and engaging customers. - Using the Martech platform MoEngage, identified cohorts/segments to retain users daily through various marketing. - Used platforms like WhatsApp, Push, SMS, and Email to communicate with users. - Participated in weekly and monthly analysis to comprehend campaign performance and learn from it. - Worked on a project to drive app installs through a variety of leads, including users who had uninstalled the app and LSQ, Shopify, Facebook, and Google. -Developing content ideas through various channels for daily alerts. -Working together with stakeholders like as content creators, designers, and others to ensure that campaigns perform well. Skills: Customer engagement, customer retention, customer reactivation, and marketing automation

Pooja’s AI Stack

claude
claude
gemini
gemini
ChatGPT
ChatGPT

Education

BBM, Accounting and Finance

GHN College of Commerce, Pampanagar, Gangavathi.

20112 yrs2013

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Headline

Adobe Target Specialist | Web Personalization | A/B & MVT Testing | Adobe Analytics | Digital Experience | Site Merchandising

About

I’m an Adobe Target Specialist with 6+ years of experience across web personalization, experimentation and digital experience. My core expertise includes Adobe Target, Adobe Analytics, A/B & MVT testing, audience segmentation, recommendations, site personalization, merchandising, UAT and governance. I’ve worked on enterprise digital experiences for Victoria’s Secret & PINK and Honeywell, including site-wide personalization, Adobe Target migration and experimentation. Currently exploring opportunities in Adobe Target, Web Personalization, Digital Experience, Experimentation and CRO.

Location

Bengaluru

AI stack

claude

gemini

ChatGPT

Work experience

Adobe Target SME (Deployed at PwC) - Contract at Proland Staffing Solution Private Limited, Nov 2025 - Jun 2026 · 8 mos, Bengaluru, Karnataka, India, Adobe Target Specialist – Org Demerger • Led Adobe Target migration activities for Honeywell’s organizational demerger, including activities, experiences, environments and mboxes. • Rebuilt audiences, offers, personalization rules and experience configurations across environments. • Worked with Adobe Tags and Analytics teams to validate implementations, data flow and experience accuracy. • Coordinated UAT with business stakeholders and supported issue validation through launch readiness. • Created governance and KT documentation covering campaign setup, naming, workflows, QA and launch processes. • Built and maintained Adobe Analytics reports, segments and metrics to measure personalization performance.

Senior Manager – Digital Personalization (Deployed at Victoria’s Secret)- contract at Skillmine Technology, Nov 2024 - Jul 2025 · 9 mos, Bengaluru, Karnataka, India, Adobe Target – Site Personalization & Merchandising • Drove site-wide personalization for Victoria’s Secret & PINK across desktop and mobile digital experiences. • Delivered personalized experiences across Home, PLP, PDP and Cart using Adobe Target and CMS. • Supported A/B testing and experience optimization using Adobe Target and Adobe Analytics, contributing to $2–3M annualized business impact. • Implemented targeted content, recommendations and promotional experiences based on audience and business requirements. • Supported international merchandising strategies and aligned content, targeting and promotional requirements across digital properties. • Partnered with CRM and global teams to support consistent personalization across web, app and email experiences.

Assistant Manager at Mobile Premier League (MPL), May 2024 - Aug 2024 · 4 mos, Bengaluru, Karnataka, India

Campaign Operations Associate at Tata Digital, Jan 2023 - Dec 2023 · 1 yr, Bengaluru, Karnataka, India

Strategist Inapp Marketing at Phablecare, Jun 2022 - Nov 2022 · 6 mos, Bengaluru, Karnataka, India, - A coordinated marketing approach for acquiring, retaining, and engaging customers. - Using the Martech platform MoEngage, identified cohorts/segments to retain users daily through various marketing. - Used platforms like WhatsApp, Push, SMS, and Email to communicate with users. - Participated in weekly and monthly analysis to comprehend campaign performance and learn from it. - Worked on a project to drive app installs through a variety of leads, including users who had uninstalled the app and LSQ, Shopify, Facebook, and Google. -Developing content ideas through various channels for daily alerts. -Working together with stakeholders like as content creators, designers, and others to ensure that campaigns perform well. Skills: Customer engagement, customer retention, customer reactivation, and marketing automation

Education

BBM, Accounting and Finance, GHN College of Commerce, Pampanagar, Gangavathi.