Headline

AI Digital Marketing Specialist @ TechGlobe IT Solutions | Digital Marketing, SEO, Google Ads, E-Commerce | Driving Growth with Data & Strategy

About

I'm a results-driven Digital Marketing Specialist with over 9+ years of experience crafting and executing data-backed strategies that drive brand visibility, user engagement, and business growth across both B2B and B2C sectors. My expertise spans SEO, SEM, social media marketing, paid advertising, and content strategy, with a strong focus on aligning digital efforts with business objectives. I’ve led performance marketing campaigns that not only attract traffic but convert it — using tools like Google Analytics, SEMrush, Google Ads, Meta Ads Manager, and email marketing platforms. I’m passionate about building cohesive digital ecosystems — combining content, analytics, and automation to deliver impactful customer experiences. Whether it's increasing organic reach, improving conversion rates, or optimizing paid campaigns, I approach every challenge with a growth mindset and data-first thinking. Staying updated with algorithm changes, platform trends, and user behavior insights is at the heart of what I do. My goal is simple: help brands grow smarter, faster, and sustainably in the digital space.

Location

Delhi

AI stack

n8n

notion

openai

perplexity

Work experience

Digital Marketing Specialist at TechGlobe IT Solutions, Sep 2017 - Present · 8 yrs 9 mos, • Design digital media campaigns according to business goals • Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc. • Establish web presence • Work to improve brand presence • Maintain and manage all our social media channels • Suggest and implement direct marketing methods • Suggest strategies and methods for improvement • Regularly track and get insights into competitors' strategies • Develop and monitor ROI and KPIs • Stay up-to-date with digital media technologies and latest trends • Owning and maintaining site analytics, metrics, and campaign reporting. • Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules • Developing and coordinating multimedia packages.

Search Engine Optimization Analyst at TechGlobe IT Solutions, Sep 2016 - Sep 2018 · 2 yrs 1 mo, • Conducting on-site and off-site analysis of web SEO competition. • Using google analytics to conduct performance reports regularly. • Creating high-quality SEO content. • Assisting with blog content. • Leading keyword research and optimization of content. • Keeping up-to-date with developments in SEM. • Managing a Wordpress website

Digital Marketing Executive at TechGlobe IT Solutions, Sep 2015 - Sep 2017 · 2 yrs 1 mo, • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness • Be actively involved in SEO efforts (keyword, image optimization etc.) • Provide creative ideas for content marketing and update website • Collaborate with designers to improve user experience • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) • Acquire insight in online marketing trends and keep strategies up-to-date

Education

Bachelors in Computer Application, Computer Science, Kumaun university