Headline

General Manager, Growth & Marketing @ FRND | Zero-to-One & Bharat GTM Strategist | Performance Marketing, ASO & International Scaling | MBA, IIM Trichy

About

Growth, to me, is a puzzle—figuring out why people show up, stay, and tell a friend. Over the last 6 years, I’ve obsessed over this puzzle across consumer-tech platforms in Bharat and beyond. Currently, as General Manager of Growth & Marketing at FRND, I lead performance marketing, ASO, and international expansion. My favorite challenge is the "zero-to-one" problem: stepping into a new market, language, or channel with nothing built, and figuring out the GTM playbook from scratch. Having earned three promotions in three years, I’ve learned that sustainable growth is never just about media spend—it’s about cross-functional teamwork and a genuinely great user experience. With a background in math, economics, and an MBA from IIM Trichy, I like data, but I care much more about the human behavior driving it. If you ever want to swap notes on Bharat market strategy, zero-to-one playbooks, or growth loops, let’s chat.

Location

Bengaluru

AI stack

claude

gemini

grok

meta

metaai

sora

Work experience

General Manager- Growth & Marketing at FRND, Nov 2025 - Present · 11 mos, Bengaluru, Karnataka, India

Sr. Growth Manager at FRND, Nov 2023 - Jan 2026 · 2 yrs 3 mos, Bengaluru, Karnataka, India

Performance Marketing Lead at FRND, Dec 2022 - Nov 2023 · 1 yr, Bangalore Urban, Karnataka, India

Core Team Member at LiveAltlife, Nov 2021 - Jul 2022 · 9 mos, Bangalore Urban, Karnataka, India, Performance Marketing: Designed a framework to decide right partners basis business objectives & user persona Evaluated 100+ partners basis framework and identified 9 ideal partners for LiveAltlife Experimented with creatives, messaging & targeting on Gpay, Phonepe, 1mg, Mygate etc. Reduced CAC by 10x and CPL by 15x by building perf. mktg. vertical from scratch Offline Marketing: Managed 3 society events End to End; Executed mktg. strategy to get maximum ever traction Reduced offline events CAC by half; Managed budget of 50K+ & improved lead counts by 3x

Associate Director- Client and Strategic Alliances Partner - UK + DACH at ValueLabs, Aug 2020 - Nov 2021 · 1 yr 4 mos, Hyderabad, Telangana, India, Portfolio Management: Managed key international accounts across multiple geographies, overseeing a multi-million dollar annual revenue portfolio and leading a dedicated team of five. Account Expansion: Secured massive revenue expansion within targeted UK accounts and established a new regional foothold by converting the Organization's first healthcare client in Germany.

Client and Strategic alliance partner: DACH region at ValueLabs, Apr 2019 - May 2019 · 2 mos, Greater Hyderabad Area, • Designed and executed GTM strategy to increase market penetration of ValueLabs Switzerland+ Austria. • Conducted market research to identify growing industries and potential business opportunities • Identified Ideal Customer profile and 40 key accounts to be targeted • Established a B2B sales network in compliance with GDPR to convert the prospects into leads. • Prepared Value propositions and drafted pitches for prospects, in line with ValueLabs offerings. • Initiated discussions with potential prospects across Healthtech, Agrotech, Cleantech, Tourism and Hospitality sectors as part of market outreach.

Education

Master of Business Administration - MBA, Sales and marketing, Indian Institute of Management Tiruchirappalli

Bachelor of Science, Mathematics and Economics, Kamala Nehru College, University of Delhi