Headline

Senior E-commerce Professional | Driving Marketplace & D2C Growth

About

I’m an e-commerce professional with 6+ years of experience in driving marketplace and D2C business growth, with a strong background in the fashion and apparel industry. My experience spans multiple e-commerce marketplaces, including Myntra, AJIO, Amazon, Flipkart, and Nykaa, along with D2C business management. My key areas of expertise include marketplace strategy, catalogue management and optimisation, pricing and inventory planning, campaign execution, and performance marketing. Throughout my career, I’ve focused on driving business growth through data-driven decisions and continuous optimisation. My key achievements include delivering 3X+ growth in D2C sales, scaling Myntra sales by 1.5X through strategic marketplace management, and nearly doubling advertising returns. I also leverage AI tools such as ChatGPT, Gemini, and Claude to improve productivity, streamline workflows, and support data-driven decision-making. I enjoy identifying new growth opportunities, enhancing business performance, and collaborating with teams to achieve shared goals. I’m always open to connecting with professionals and exploring opportunities that encourage learning, innovation, and growth.

Location

Greater Bengaluru Area

AI stack

claude

gemini

openai

ChatGPT

Work experience

Sr. Manager E-commerce at 9shines Label, Jul 2025 - Present · 1 yr 5 mos, Bengaluru, As Senior Manager E-commerce at 9Shines Label, I drive marketplace growth across Myntra and AJIO, managing sales performance and channel strategy. I achieved 1.5X growth in Myntra sales and reactivated AJIO as an active sales channel. I implemented Myntra’s SJIT model alongside PPMP to expand fulfilment capabilities and manage Myntra Ads campaigns, delivering nearly 2X improvement in advertising returns. My responsibilities also include catalogue optimisation, pricing, inventory planning, and multi-warehouse stock allocation for 9Shines Label and Highgarden. I collaborate with Key Account Managers on growth strategies, promotions, and product launches, while coordinating brand photoshoots and leveraging AI tools to improve productivity and streamline workflows.

Senior Executive- Ecommerce at De Moza (Pipin Fashions and Retail Pvt Ltd), Jan 2024 - Jul 2025 · 1 yr 7 mos, Bengaluru, I managed D2C operations and marketplace activities across Myntra, Amazon, Flipkart, and Nykaa. I handled product listings and catalogue updates, coordinated promotional campaigns, analysed sales performance, and collaborated with Key Account Managers to support marketplace growth. I also coordinated brand photoshoots and worked on improving product visibility across channels. Alongside managing the D2C business, I took on additional marketplace responsibilities, broadening my experience across multiple e-commerce platforms

Senior Executive- E-commerce at PRISMA GARMENTS, May 2023 - Dec 2023 · 8 mos, Managed end-to-end D2C business operations, driving online sales growth through product catalogue optimisation, website management, and sales performance analysis. Achieved 3X+ growth in D2C sales through strategic e-commerce initiatives and continuous optimisation. Coordinated customer relationship management, customer support, order fulfilment, and logistics while overseeing brand photoshoots and working to improve the overall online shopping experience.

Online Sales Executive at PRISMA GARMENTS, Jul 2020 - May 2023 · 2 yrs 11 mos, Managed online sales and day-to-day D2C website operations, including product listings, catalogue updates, order management, and customer support. Monitored sales performance and coordinated with internal teams to ensure smooth order processing and fulfilment.

Education

Master of Business Administration - MBA, Digital marketing, Amity University Online

Bachelor of Business Administration - BBA, Business Administration and Management, General, Tiruppur Kumaran college for women