Headline

Brand Manager II Integrated Media Business Strategist II Social Media executive II E-commerce Consultant || Media Planning II Ex-Publicis Media Groupe • Symbiosis Institute of Media and Communication, Pune

About

Results-driven business manager with 4+ years of experience in paid media and performance marketing. Passionate about leveraging data-driven strategies to optimize digital campaigns and drive eCommerce growth. Seeking to apply my expertise in integrated marketing solutions to scale businesses efficiently. I believe what makes us different is our thinking and attitude. One provides us with understanding , the latter enables us to approach actions and situations. Both encourages us to be unique in our own way🌝.

Location

Bengaluru

AI stack

claude

meta

openai

ChatGPT

Work experience

Brand Manager -Growth at Chalkola, Feb 2026 - Present · 8 mos, Driving execution and analysis for marketplaces USA , CA & Australia performance and growth. Owning P&L across segments to identify inefficiencies and improve margins. Optimizing processes for a de-growing business to unlock scalable growth. Collaborating cross-functionally with design and creative teams to refine product positioning.

Social Media Executive at 1kula, Feb 2025 - Jan 2026 · 1 yr, Mumbai, Brand storytelling Led content ideation, writing, scripting for Instagram and LinkedIn to establish the brand’s identity. Planned 200+ content scripts, executed 50+ posts, driving 1500+app installs in 2months. Run Meta campaigns driving 11L+ total impressions, 3L+ organic views, and 181% increase in reach. Developed storytelling formats, content calendar, community-led campaigns for offline engagement.

Business Manager -Team Lead for Media & Operations at Publicis Groupe, Mar 2024 - Feb 2026 · 2 yrs, Bengaluru, Strategy & 360°Team Lead for integrated marketing of a top 5 consumer durables brand dealing in kitchen and large home appliances. Growth of key accounts in ecommerce media (Amazon search & DSP), non-ecom media (Google, Meta ads) & programmatic (i-Avatarz DV360, Mygate) Client : AO Smith, PUREIT

Senior Associate - Planning at Publicis Groupe, Mar 2023 - Mar 2024 · 1 yr 1 mo, Mumbai, Responsibilities: a) Account management : Lead & managed ecommerce paid marketing for FMCG brands on Amazon & Flipkart Ads ecosystem. - End to end management of Amazon & Flipkart ads dashboard from media planning to execution to reporting & analytics. - Worked on backend for Amazon & Flipkart Seller central management b) Media planning - Created media plans & strategized month on month budget planning across media channels to meet campaign goals & objectives c) Know- how of tools & resources : Experience of handling vital tools like Amazon Pi, Power Bi, Helium 10 for deriving consumer + category understanding & search behavior. d) Leadership & Communication - Lead a team of 3 & managed coordination across brand teams, client creatives, cataloguer & warehouse team to ensure smooth deliverability. e) Diverse experience - Got to work with teams on different sale events catering to diverse business goals for Amazon Prime Day, Amazon Freedom festival, Amazon Great Indian Festival, Flipkart Big billion days etc. Clients : ITC Aashirvaad, Kimberly Clark ( Kotex & Huggies)

Junior Associate - Trainee at Publicis Groupe, Jan 2022 - Feb 2023 · 1 yr 2 mos, Mumbai, Campaign Management & Optimization. Reporting. Analyzing performance. Client : Wow Skin & Life Sciences

Student Member - The Poetry Circle at Symbiosis Institute Of Media And Communication, Pune, Jul 2021 - May 2022 · 11 mos, Pune, Maharashtra, India, Skills : Content Ideation, Content writing for social media posts and college magazine, photography

Student Member - TARQ ( The Debating Society) at Symbiosis Institute Of Media And Communication, Pune, Mar 2021 - May 2022 · 1 yr 3 mos, Skills : Listening, Public Speaking, Communication

Core Member -The Student Project Cell at Symbiosis Institute Of Media And Communication, Pune, Aug 2020 - May 2022 · 1 yr 10 mos, Skills : Business development, Project management, Crisis management, Communication

Retail Sales Intern at Family Business, Apr 2017 - Dec 2021 · 4 yrs 9 mos, West Bengal, India, On the job sales, inventory & operations management while pursuing college

Education

Master of Business Administration - MBA(COMMUNICATION MANAGEMENT), Marketing & Communications, Symbiosis Institute Of Media And Communication, Pune

Bachelor's of commerce (Hons), Accountancy, KAZI NAZRUL UNIVERSITY, ASANSOL

Public links

linkedin.com: https://www.linkedin.com/in/pomely-saha