---
title: "Piyush Varshney - Product Manager - Xiaomi India in Bengaluru | Tal"
description: "Meet Piyush Varshney, Product Manager @ Xiaomi | Scaling 100M+ User Platforms | +$1.8M Revenue | Growth, Monetization & AI-led Products based in Bengaluru. AI stack includes antigravity, claude, and codex."
image: "https://tal.club/meet/piyush-varshney/share-image"
---

# Piyush Varshney on Tal

## Headline

Product Manager @ Xiaomi \| Scaling 100M\+ User Platforms \| \+$1\.8M Revenue \| Growth, Monetization & AI\-led Products

## About

I build and scale consumer products used by millions, focusing on growth, retention, and monetization\. Product Manager with 3\+ years of experience building and scaling consumer platforms at Xiaomi \(MIUI Themes & Xiaomi TV\+\), reaching 100M\+ users\. I focus on solving growth and retention problems through data, experimentation, and user insights\. Key impact: • Increased DAU by 53% via content discovery and UX improvements • Generated $1\.8M\+ revenue \(\+44\.78%\) through monetization and funnel optimization • Drove 29–46% revenue growth via pricing, localization, and content strategy • Improved performance through A/B testing across content, pricing, and placement • Scaled acquisition 14K → 200K \(\~14x\), contributing \~30% of app downloads I’ve worked across both smartphone and CTV ecosystems, building products that users discover, engage with, and pay for\. I enjoy solving ambiguous growth problems and turning them into scalable product systems\. Previously: Product & Growth at Nuntiare Promotions \(worked with brands including Xiaomi\)\. Currently looking for roles where I can build and scale high\-impact consumer products\.

## Location

Bengaluru

## AI stack

antigravity

claude

codex

gemini

github copilot

glama

## Work experience

Product Manager \- Xiaomi India at Xiaomi India, Sep 2022 \- Present · 4 yrs, Bengaluru, Karnataka, India, Driving product growth, monetization, and user engagement across MIUI Themes \(Smartphone\) and Xiaomi TV\+ \(CTV/FAST ecosystem\) at scale\. Smartphone \(MIUI Themes\) • Owned product strategy for a 100M\+ user platform, scaling monetization and engagement across global markets \(India, SEA, LATAM, Europe\)\. • Identified gaps in pricing, content discovery, and localization → drove 29\.87% global and 46\.13% India revenue growth\. • Generated $1\.8M\+ ad revenue \(\+44\.78%\) by optimizing ad placements, inventory utilization, and user conversion funnels\. • Introduced AI\-driven and multilingual \(8 languages\) content strategies to improve regional engagement and retention\. • Led cross\-functional initiatives across product, marketing, and analytics to scale growth and monetization\. CTV / OTT \(PatchWall & Xiaomi TV\+\)\. • Diagnosed inefficiencies in content discovery → improved user flows and FAST channel experience, driving 53\.25% DAU growth\. • Improved ad performance \(CTR \+31\.44% / \+25\.26%\) through segmentation, positioning, and event\-driven programming\. • Built genre\-led content strategy for FAST channels, increasing engagement and ad inventory performance\. • Drove $4XXX\+ ad revenue through OTT monetization strategies and high\-impact campaigns \(e\.g\., IPL integrations\)\. Growth & Experimentation • Designed and executed A/B experiments across pricing, content placement, and localization, optimizing for conversion and revenue\. • Built external acquisition engine: scaled Instagram from 14K → 200K \(\~14x growth\), contributing \~30% of app downloads\. • Identified new monetization opportunities and secured $150K\+ in sponsorship revenue\.

Product & Growth Specialist \- Nuntiare Promotions at Nuntiare Promotions Private Limited, Nov 2020 \- Aug 2022 · 1 yr 10 mos, Pune City, Maharashtra, India, • Led execution of growth and digital campaign initiatives for leading consumer tech brands \(including Xiaomi\)\. • Drove 15–25% user acquisition growth through performance marketing and content strategy\. • Analyzed user behavior and optimized funnels, improving conversion rates by \~18%\. • Ran A/B experiments on creatives, targeting, and messaging, increasing campaign ROI by 20%\+\. • Reduced user drop\-offs by \~12% through funnel and content optimizations\. • Contributed to early\-stage product and growth strategy decisions using data insights\.

## Education

Bachelors in Computer Application, Computer Programming, Manipal University Jaipur

[View the original profile](https://tal.club/meet/piyush-varshney)

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