Headline

Product Manager @ Xiaomi | Scaling 100M+ User Platforms | +$1.8M Revenue | Growth, Monetization & AI-led Products

About

I build and scale consumer products used by millions, focusing on growth, retention, and monetization. Product Manager with 3+ years of experience building and scaling consumer platforms at Xiaomi (MIUI Themes & Xiaomi TV+), reaching 100M+ users. I focus on solving growth and retention problems through data, experimentation, and user insights. Key impact: • Increased DAU by 53% via content discovery and UX improvements • Generated $1.8M+ revenue (+44.78%) through monetization and funnel optimization • Drove 29–46% revenue growth via pricing, localization, and content strategy • Improved performance through A/B testing across content, pricing, and placement • Scaled acquisition 14K → 200K (~14x), contributing ~30% of app downloads I’ve worked across both smartphone and CTV ecosystems, building products that users discover, engage with, and pay for. I enjoy solving ambiguous growth problems and turning them into scalable product systems. Previously: Product & Growth at Nuntiare Promotions (worked with brands including Xiaomi). Currently looking for roles where I can build and scale high-impact consumer products.

Location

Bengaluru

AI stack

antigravity

claude

codex

gemini

github copilot

glama

Work experience

Product Manager - Xiaomi India at Xiaomi India, Sep 2022 - Present · 4 yrs, Bengaluru, Karnataka, India, Driving product growth, monetization, and user engagement across MIUI Themes (Smartphone) and Xiaomi TV+ (CTV/FAST ecosystem) at scale. Smartphone (MIUI Themes) • Owned product strategy for a 100M+ user platform, scaling monetization and engagement across global markets (India, SEA, LATAM, Europe). • Identified gaps in pricing, content discovery, and localization → drove 29.87% global and 46.13% India revenue growth. • Generated $1.8M+ ad revenue (+44.78%) by optimizing ad placements, inventory utilization, and user conversion funnels. • Introduced AI-driven and multilingual (8 languages) content strategies to improve regional engagement and retention. • Led cross-functional initiatives across product, marketing, and analytics to scale growth and monetization. CTV / OTT (PatchWall & Xiaomi TV+). • Diagnosed inefficiencies in content discovery → improved user flows and FAST channel experience, driving 53.25% DAU growth. • Improved ad performance (CTR +31.44% / +25.26%) through segmentation, positioning, and event-driven programming. • Built genre-led content strategy for FAST channels, increasing engagement and ad inventory performance. • Drove $4XXX+ ad revenue through OTT monetization strategies and high-impact campaigns (e.g., IPL integrations). Growth & Experimentation • Designed and executed A/B experiments across pricing, content placement, and localization, optimizing for conversion and revenue. • Built external acquisition engine: scaled Instagram from 14K → 200K (~14x growth), contributing ~30% of app downloads. • Identified new monetization opportunities and secured $150K+ in sponsorship revenue.

Product & Growth Specialist - Nuntiare Promotions at Nuntiare Promotions Private Limited, Nov 2020 - Aug 2022 · 1 yr 10 mos, Pune City, Maharashtra, India, • Led execution of growth and digital campaign initiatives for leading consumer tech brands (including Xiaomi). • Drove 15–25% user acquisition growth through performance marketing and content strategy. • Analyzed user behavior and optimized funnels, improving conversion rates by ~18%. • Ran A/B experiments on creatives, targeting, and messaging, increasing campaign ROI by 20%+. • Reduced user drop-offs by ~12% through funnel and content optimizations. • Contributed to early-stage product and growth strategy decisions using data insights.

Education

Bachelors in Computer Application, Computer Programming, Manipal University Jaipur