---
title: "Piyush Sawant - Growing Pocket FM in France in Bengaluru North | Tal"
description: "Meet Piyush Sawant, Growth & Revenue | Consumer Tech | P&L | IIT IIM | Pocket FM, Flipkart, PharmEasy based in Bengaluru North. AI stack includes claude code, elevenlabs, and gemini."
image: "https://tal.club/meet/piyush-sawant/share-image"
---

# Piyush Sawant on Tal

## Headline

Growth & Revenue \| Consumer Tech \| P&L \| IIT IIM \| Pocket FM, Flipkart, PharmEasy

## About

Hi there\! I’m Piyush, a business and growth leader with 7\+ years of experience scaling consumer\-tech and ecommerce businesses focusing on P&L ownership, growth, performance marketing, monetization, category leadership, and international expansion\. Currently, I lead Growth & Revenue for Pocket FM France, where I helped scale the business from 0 to \~$10M ARR within a span of 11 months\. Over the years, I’ve worked across Pocket FM, Flipkart, and PharmEasy, leading initiatives across growth, ecommerce, marketplace scale, pricing, monetization, business operations, and performance marketing\. I enjoy operating in high\-ambiguity, fast\-moving environments and building structure where none exists, whether that means launching new markets, scaling growth engines, building processes to bring order to chaos, or hiring and leading high\-performing teams\. What excites me most is building businesses from 0→1 and then helping them scale through a mix of data\-driven decision making, strong execution, consumer understanding, and cross\-functional collaboration\. Outside work, I spend a lot of time exploring AI, consumer behavior, digital products, music, and the evolving global consumer\-tech ecosystem\.

## Location

Bengaluru North

## AI stack

claude code

elevenlabs

gemini

lovable

meta

openai

## Work experience

Growing Pocket FM in France at Pocket FM, Jul 2025 \- Present · 1 yr 2 mos, Greater Bengaluru Area, At Pocket FM, I lead the growth and revenue charter for France, one of the company’s key international markets\. My role spans market strategy, P&L management, revenue scaling, performance marketing, user monetization, and cross\-functional business execution\. This role has been focused on building a localized growth engine for the French market from understanding user behavior, identifying content to scaling acquisition with payback discipline and aligning cross functional teams around market\-level business outcomes\. Here are some key outcomes till now: \-Scaled France business revenue from 0 to \~$XXM ARR within 11 months by building the market playbook across acquisition, monetization, content selection, and creative testing\. \-Managed monthly marketing investments of \~$X00K across Meta and Google while maintaining focus on CAC, payback, ROAS, and cohort\-level profitability\. \-Built structured experimentation loops across creatives, genres, hooks, promos, landing flows, and campaign objectives to improve acquisition efficiency\. \- Developed France\-specific content and creative insights by identifying storylines, genres, formats, and emotional hooks that resonated with local users\. \- Partnered with product, content, analytics, creative, localization, and dubbing teams to improve activation, retention, monetization funnels, and user\-level revenue performance\. \- Set up operating rhythms across internal teams and external agencies to bring speed, structure, and accountability to a new international market\.

Growth & Revenue Lead \| Pocket Novels \(India & USA\) at Pocket FM, Jun 2023 \- Jun 2025 · 2 yrs 1 mo, Bengaluru, Karnataka, India, I played a pivotal role in building Pocket Novels, a groundbreaking platform revolutionizing textual storytelling\. My responsibilities included overseeing PnL management, revenue growth by focusing on entire user journey from acquisition, activation till monetization & retention\. I helped take the platform from early traction in India to a meaningful revenue scale influenced by the expansion into the USA market\. Detailed Journey: \- Scaled Annual Recurring Revenue by 5x under the span of 12 months by building high\-revenue content categories, improving engagement and strengthening monetization\. \- Owned Drama and Fantasy category P&Ls, making them the first categories to cross $2M ARR within nine months\. \- Improved CM2 by 25% through initiatives across pricing, monetization, marketing efficiency and product funnel optimization\. \- Scaled installs from 100K to 5M\+ in 13 months, while reducing CAC by 30% through audience segmentation, A/B testing and acquisition efficiency improvements\. \- Built the Readers to Creators program, enabling 20,000\+ writers to publish novels and strengthening UGC content supply\. \- Developed partnerships with Spotify and Kindle to launch reader programs and helped build a 50,000\+ member community\.

Business Head : Food & Nutrition, Nutraceuticals at PharmEasy, Jun 2021 \- May 2023 · 2 yrs, India, At PharmEasy, I was part of the 6\-member founding team that built the 'Over the Counter Medicines' \(OTC\) business, helping scale the vertical from its early stages into a ₹100Cr\+ annual GMV category\. I worked across category ownership, procurement, inventory planning, pricing, assortment, brand partnerships, monetization, and business operations, building the processes required to run a high\-scale ecommerce healthcare business\. Key Highlights of the stint: \- Owner of PnL for Nutrition and Nutraceuticals categories, owning category growth, selection, pricing, inventory planning, brand partnerships, and business performance\. \- Reduced Days on Hand by 60% by improving inventory planning, procurement cycles, and monthly stock management across key categories\. \- Served as the single\-threaded owner for monthly inventory planning and DOH management across both OTC and FMCG categories\. \- Expanded selection from 500 SKUs to 3,700 SKUs, managing assortment growth across 300 FMCG brands\. \- Managed key partnerships with leading FMCG and healthcare brands, helping PharmEasy become a trusted online business partner for GSK and HUL\. \- Designed brand monetization avenues and sale\-event constructs, enabling brands to scale ad sales on the platform\. \- Contributed to 40% of overall PharmEasy brand monetization revenue through category\-led brand solutions, sponsored visibility, and sale\-event monetization\.

Category Manager at Flipkart, Jun 2019 \- May 2021 · 2 yrs, Bengaluru, Karnataka, India, I started my post\-MBA career with Flipkart, after converting my internship into a full time role\. As Sell\-side Category Manager in Electronics business, I owned Powerbanks and Storage, two fast\-moving categories with a combined topline of ₹300Cr\+ annually\. The role gave me strong exposure to operating at marketplace scale: owning demand planning, pricing, merchandising, promotions, category marketing, seller inputs, and large\-scale sale\-event execution across high\-velocity consumer electronics\. \- Owned end\-to\-end monthly demand and sales planning, including sale\-event planning, liquidation planning, inventory inputs, and business forecasting\. \- Led pricing strategy for both categories, using pricing and monetization levers to improve value perception, portfolio mix, and category competitiveness\. \-Executed merchandising plans to showcase the right products across relevant platform surfaces and identify cross\-sell opportunities\. \- Handled on\-platform launches and promotions for leading brands including OnePlus, OPPO, Realme, Mi, WD, Samsung, and SanDisk\. \- Owned the category marketing charter across performance marketing, SEO, SEM, retargeting, affiliates, and other demand\-generation channels\. \- Built a strong foundation in operating in a 10→100 marketplace environment, where execution quality, pricing discipline, and cross\-functional alignment were critical to scaling established categories\.

MBA Intern : Category Management at Flipkart, Apr 2018 \- Jun 2018 · 3 mos, Bangalore, I interned with the category team and worked on the launch for the Precious Jewellery category on the platform\. The project focused on evaluating the online market opportunity, understanding customer purchase behavior, and designing the right category strategy for Flipkart\. I worked across market sizing, customer journey mapping, assortment planning, and selection design to build a clear view on how Flipkart could enter and scale the category in a trust\-sensitive, high\-consideration purchase segment\. \-Identified the opportunity for Precious Jewellery in the online market and developed the recommended category strategy for Flipkart\. \-Studied customer behavior across pre\-purchase, purchase, and post\-purchase journeys, including trust, selection, pricing, certification, delivery, and return expectations\. \-Built the selection design and assortment plan for Precious Jewellery, defining the ideal range, product mix, and category structure for launch\. \- Evaluated key purchase barriers and trust\-building levers required to make customers comfortable buying Precious Jewellery online\. \- Developed recommendations on how Flipkart could position, merchandise, and scale the category within its broader marketplace ecosystem\. Received a Pre\-Placement Offer to join Flipkart full\-time after MBA\.

Business Consultant at Capgemini Consulting, Jul 2016 \- May 2017 · 11 mos, Bengaluru, Karnataka, India, At Capgemini, I worked as a Business Consultant before my MBA, supporting consulting projects for large enterprise clients in the US market\. One of my key projects was with McDonald’s USA, where the focus was on improving restaurant operations by reducing order preparation time and improving service speed\. I worked on understanding how store workflows operated on the ground, identifying bottlenecks in order preparation and kitchen processes, and helping convert those observations into practical recommendations for the client\. The role gave me early exposure to structured problem\-solving, process improvement, stakeholder management, and client\-facing consulting; all of which became a strong foundation for my later roles in category, growth, and business leadership\.

## Education

Master of Business Administration \- MBA, Indian Institute of Management, Lucknow

Bachelors & Masters, Engineering Design, Indian Institute of Technology, Kharagpur

[View the original profile](https://tal.club/meet/piyush-sawant)

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