Piyush Mishra
Growing Seekho | alum: Ashoka University
Bengaluru
5+ years of work experience
Jun 20251 y 3 moPresent
Bengaluru, Karnataka, India
| Solving for Growth Bottlenecks E2E |
Squad Lead (Mid Oct'25 - Present)
-Currently leading the Acquisition Quality Squad, focused on improving long-term user quality.
Building Scalable Marketing Channels (Sept ’25 – Mid Oct ’25)
-Co-owned channel expansion and pilots with senior marketing manager, unlocking 2 new scalable acquisition channels.
-Introduced disciplined testing and campaign restructuring, improving efficiency and reducing test wastage by ~30%.
Process & Ops Stabilisation (Aug ’25 – Early Sept ’25)
-Focused on implementing new systems and scaling execution reliability.
-Rebuilt fragmented growth ops into a structured, repeatable operating model across internal teams and external agencies.
-Drove execution efficiency by automating manual workflows, cutting ad creation → upload TAT to 2 days with zero backlogs.
Category Turnaround & Growth (June'25-July'25)
-Owned multiple categories across two problem states: redundancy (plateaued but scalable) and stagnation (growth blocked).
-Scaled 3 categories from plateau to Headliner status (L7D >2,000 orders), now driving 20–25% of total platform orders.
-Accelerated a high-potential category from ~1K to 2.5K daily orders (2.5× growth), now contributing 10–12% of overall order share.
Nov 20231 yr 8 mosJun 2025
Gurugram, Haryana, India
- Spearheaded the analytics and insights team for StudioX(collab between WPP & The Coca-Cola Company) for India and South West Asia
- Was responsible for successful delivery of end-to-end overview of brand campaigns for all the subsidiaries under the TCCC
- Worked with internal stakeholders for creation of an automated dashboard to help CXOs visualise campaign(s) analytics
- Also, led implementation of LearnX - an AI-optimised project for TCCC business and ad-market optimisation
Jul 20221 yr 4 mosOct 2023
Gurugram, Haryana, India
- Wore the hat of a generalist within the marketing team in breaking down selected problem statements and worked on them to achieve the end goal.
- Led the Mark-tech automation(s) within the firm with respect to multiple daily, weekly, monthly reports catering to solve various pain points in monitoring the daily performance.
- Played a pro-active role in the launch of celebrity brand campaigns, where we collaborated with Sonakshi Sinha, Huma Qureshi and Srinidhi Shetty. Here, I took the lead in conducting market research and data analysis to identify opportunities for growth and finding the right TG for the campaigns.
- Curated and maintained the analysis of daily sales, product-level performance, and marketing bifurcations through different channels and drew insights in order to help the internal stakeholders in upselling and cross-selling.
- Looked after the various cross partnerships including affiliate marketing channels for all the three brands under FS Life, and took the ownership and led for finding more such plausible partnership via paid channel(s).
May 20211 yr 1 moMay 2022
Bengaluru, Karnataka, India
- Worked in the APAC-Client Servicing and Performance Marketing pod.
- Analysed, structured and solved selected business problems with respect to campaign delivery in South East Asia, majorly Singapore and Hong-Kong.
- Being responsible for maintaining a master sheet of weekly revenue and margin reporting for all the accounts operating under the SEA region; necessary for planning smoothly on strategic OKRs and future upselling & cross-selling.
- Managed a team of Ad-Ops analysts who were responsible for timely updation of internal sheets.
- Catered and maintained the performance portfolio of a few major crypto players based out of Singapore.
- Helped in the overall process of keeping a steady QoQ growth; For Singapore, closed 2021's Q2 with 146%, Q3 with 138% & Q4 with 200% achievement.
Jan 20215 mosMay 2021
Mumbai, Maharashtra, India
- Was responsible for designing MBA learning programs for students/working professionals. My key responsibilities included :
- Understanding the industry requirements and developing courses content accordingly to help students meet high industry standards.
- Quickly learning complex concepts and ensure the quality of content, instructional design and overall content experience.
- Working closely with senior faculty, academicians, freelancers and global industry leaders.
Piyush’s AI Stack
Education
Post Graduate Diploma in Advanced Studies and Research (DipASR), Finance, Mathematics and Media Studies
Ashoka University
20201 yr2021
Bachelor's degree (Hons.), Economics
Ashoka University
20173 yrs2020
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