Headline

Marketing | Brand | On-ground Activations | Consumer Insights B2B Growth | ₹90L+ Revenue | 100+ Partners

About

I started my career in a fast-paced startup, working closely with the CEO on revenue and market expansion. What that really meant was being on the ground—talking to customers, understanding objections, building partnerships, and seeing firsthand how business actually grows. Over time, I’ve: • Built and scaled a network of 100+ B2B partners • Contributed to ₹80L+ in revenue through structured outreach and relationship building • Managed the full commercial cycle—from first conversation to repeat business But what started to interest me more wasn’t just closing deals—it was understanding why they close. • Why certain messaging works better • How positioning changes customer perception • How small changes in communication impact outcomes That curiosity is now driving my shift toward marketing and brand strategy—especially roles involving campaigns, activations, and consumer understanding. I’m looking to transition into marketing roles where I can combine on-ground business experience with consumer-focused thinking to drive stronger brand and customer outcomes.

Location

Noida

Work experience

Manager – Distribution at Bharat Batuk, May 2025 - Present · 1 yr 1 mo, Noida, • Built and scaled a distribution network of 120+ B2B partners across North India • Generated ₹1 Cr+ business through partner activation and market development initiatives. • Managed full commercial cycle from lead generation to repeat business • Conducted regular customer and partner interactions to identify objections, pricing sensitivity, and demand patterns • Created tracking systems to improve pipeline visibility, partner performance, and conversions • Represented the company at industry events, driving brand visibility and lead generation • Executed on-ground initiatives and partner activations, improving engagement and conversion outcomes

Sales Intern | Sales Strategy, Competitive Analysis, Customer Service, Negotiation at IFB Appliances, Apr 2024 - Dec 2024 · 9 mos, Mumbai, • Delivered 30+ product demos/month, converting walk-ins through simplified messaging • Executed in-store activations, improving footfall, engagement, and conversions • Interacted with 120+ customers, identifying recurring objections and refining sales messaging • Conducted competitor analysis (Samsung, Haier, etc.) to improve positioning and pitch effectiveness • Applied customer psychology insights to adjust communication and improve close rates

Volunteer | Community Outreach, Event Coordination at Akshayashakti, Dec 2023 - Dec 2023 · 1 mo, Mumbai, • Conducted field interviews with 20+ community members, uncovering insights to improve outreach effectiveness • Supported execution of food distribution drives, contributing to 250+ meals delivered • Worked closely with underserved communities, developing strong empathy and real-world problem understanding

Operations Trainee | Packing Operations, Process Improvement, Productivity Enhancement at Flipkart, Aug 2019 - Oct 2019 · 3 mos, Jhajjar, Haryana, India, Assisted in packing operations, streamlining processes and improving accuracy. Supported the team in meeting targets and enhancing productivity.

Education

Postgraduate Degree, Marketing, ITM Group of Institutions

Bachelor of Business Administration - BBA, Business Administration and Management, General, Lloyd Institute of Management & Technology