---
title: "Piyush Kumar Jha - Director of Business Operations in Gurugram | Tal"
description: "Meet Piyush Kumar Jha, Growth | Business Strategy | Marketing based in Gurugram. AI stack includes claude, gemini, and grok."
image: "https://tal.club/meet/piyush-kumar-jha/share-image"
---

# Piyush Kumar Jha on Tal

## Headline

Growth \| Business Strategy \| Marketing

## About

What am I doing currently? I am Director – Strategy & Special Projects at Adda Education, leading the offline UPSC business expansion across India\. I manage centre expansion, vendor rationalisation, and strategic planning, while driving business, product, and financial performance\. Key achievements: \- Scaled the offline UPSC business from ARR ₹6 Cr → ₹30 Cr\+, across 10 centres, while maintaining a direct margin of 20%\+\. \- Streamlined academic delivery across 4 verticals, improving efficiency by 40%\. \- Automated business dashboards, reducing manual effort by 70% and increasing CXO visibility\. \- Implemented business continuity plans and strengthened cross\-functional governance to boost productivity and retention\. \- Oversaw financial planning, cost optimisation, and P&L monitoring for sustainable growth\. Previously, what did I do in my last role? At Unacademy as Associate Director – Chief of Staff, I led UPSC offline business strategy and operations, owning ₹46 Cr P&L\. Key achievements: \- Optimised GTM spend by 60%, driving 31% revenue growth in 3 quarters\. \- Expanded course portfolio from 5 → 9 SKUs, creating new revenue streams\. \- Improved ROI of GTM spend from 0\.8 to 1\.5 across 16 traction channels\. \- Partnered with CEO and leadership on business roadmap, product strategy, and key operational priorities\. What do I bring to the table? \- Proven ability to scale businesses rapidly \(YoY 100% \+\), with strong direct margins \(20%\+\), operational excellence, and process efficiency\. \- Expertise in building high\-performing teams, vendor management, strategic hiring, and implementing governance frameworks\. \- Track record of optimising business, product, and financial performance, driving multi\-crore revenue growth and ROI improvement\. \- Passionate about turning strategy into execution, scaling businesses sustainably, and creating measurable impact\.

## Location

Gurugram

## AI stack

claude

gemini

grok

notebooklm

notion

openai

## Work experience

Director of Business Operations at StudyIQ Education, Feb 2025 \- Present · 1 yr 8 mos, Gurugram, Leading offline business growth, product expansion, and GTM execution at StudyIQ \(Adda Education\) \- Scaled offline business from 1 to 10\+ UPSC centres & experience stores across key Tier 1 & 2 cities \- Grew ARR from INR 6 Cr to INR 30 Cr\+, maintaining 20%\+ direct margin through strong cost discipline and pricing strategy\. \- Led end\-to\-end business strategy \- city selection, centre rollout, revenue planning, and academic capacity design\. \- Built and launched a tiered product portfolio \(foundation, mains, trials\), increasing AOV and retention\. \- Deployed targeted sales strategy & incentive structure, improving counsellor productivity and conversion\. \- Establish a central PMO for expansion, enabling standardised launch timelines, vendor onboarding, and execution governance\. \- Established weekly ops cadence for P&L reviews, inventory control, infra readiness, and faculty deployment\. \- Collaborated with marketing & tech teams to drive local GTMs, WhatsApp campaigns, and CRM\-driven lead flows\. \- Aligned offline business roadmap with board\-level goals under Adda Education’s broader test\-prep vision\.

Associate Director \- Chief of Staff at Unacademy, Oct 2023 \- Jan 2025 · 1 yr 4 mos, Bengaluru, Led strategic planning, business operations, and revenue initiatives across cities\. \- Spearheaded revenue / collections strategy across offline UPSC centres, driving YoY top\-line \(CY23 \- CY24\) growth of 31% by realigning centre\-level pricing, intake calendar, and sales conversion benchmarks\. \- Defined and executed a city\-wise product\-market fit playbook, improving direct margins by 540 bps by optimising faculty deployment, classroom utilisation, and CAC\. \- Partnered with cross\-functional teams \(Sales, Finance, Ops, Product\) to revamp the GTM funnel, reducing CAC by 22% and doubling high\-intent leads through targeted scholarship campaigns and influencer\-driven activations\. \- Drove annual business planning and forecasting with the CEO, linking on\-ground ops to board\-level objectives; contributed to a 40% increase in contribution margin through course rationalisation and pricing experiments\. \- Launched a tiered product portfolio \(Trial courses, Mains\+, Test Series\+Mentorship\), increasing attach rates and upsell revenue by 26% across key centres\. \- Designed and implemented a new sales incentive framework, improving counsellor productivity by 18% MoM and reducing TAT for lead closure\. \- Led financial diligence for new centre openings, creating a standardised P&L template and breakeven analysis, resulting in 20% faster GTM rollout for new cities\. \- Orchestrated monthly reviews and centre dashboards with city heads and finance, improving data\-driven decision\-making and accountability across business units\.

Associate Director \- Corporate Partnerships at Newton School, May 2023 \- Oct 2023 · 6 mos, Bengaluru, Karnataka, India, Led industry collaborations to scale revenue via the Pay After Placement model \- Drove the strategic growth of Newton School’s corporate partnerships, expanding our hiring network by 36% and boosting revenue by 43% in just two quarters, directly powering our Pay After Placement model\. \- Built trusted relationships with C\-suite leaders across tech, BFSI, and high\-growth startups, leading to a 20% rise in repeat partnerships and stronger placement pipelines\. \- Worked closely with hiring managers to understand evolving talent needs, which helped us align student outcomes better, resulting in a 32% improvement in placement speed and job\-role match\. \- Championed a data\-backed approach to partner engagement, which helped us optimise partnership spends, increase ROI by 28%, and improve cost\-efficiency by 18%\. \- Rolled out hiring pilots with scale\-ups and unicorns, unlocking new high\-volume revenue streams and creating more job opportunities for students in a shorter time frame\. \- Led cross\-functional coordination between tech, placement, and training teams to ensure students were interview\-ready, cutting offer\-to\-joining time by 15% and improving success rates\. \- Focused on building long\-term value instead of transactional hiring—revamping our account strategy to improve partner retention by 26%, while also unlocking upsell and referral opportunities\.

Associate Senior Manager \- Project at BYJU'S, Mar 2022 \- May 2023 · 1 yr 3 mos, Bengaluru, \- Led a team of 6 managers and 60 associates; delivered INR 25 Crore in direct Gross Merchandise Value \(GMV\) with 100% KPI adherence\. \- CRM transformation from LeadSquared to Salesforce, reducing account turnaround time from 3 days to minutes and improving revenue conversion by 200% within 6 months\. Scaled loyalty and renewal operations for 5,000\+ users, achieving 25% growth and 4\.5% profit uplift\. \- Executed targeted up\-sell and cross\-sell campaigns, generating 7% incremental revenue\. \- Conducted Pareto analysis to automate key ops processes, enhancing operational efficiency by 60%\. \- Designed and implemented quarterly business roadmaps, optimizing budget, resource planning, and performance tracking across Disney K\-3 and Trials\.

Manager Product Renewals at BYJU'S, Mar 2020 \- Mar 2022 · 2 yrs 1 mo, Bangalore, Managed a team of 15 associates to drive 25% top\-line growth in 6 quarters • Implemented personalised campaigns for a 7% increase in revenue contribution • Oversaw relationship management for 5,000\+ accounts, achieving a 10% growth

Strategy & Operations at Mother Dairy Fruit & Vegetable Pvt\. Ltd\., Apr 2019 \- Jun 2019 · 3 mos, Kolkata, West Bengal, India, • Analyzed retail and vendor distribution network data in central Kolkata to optimize supply chain and incentive plans\. • Identified pain points and factors behind decreasing market share to improve relationship with existing retailers\. • Increased overall sales by 1600 lts/month via on\-boarding new 3rd party vendors\.

## Education

PGDM, Marketing, Institute of Management Technology, Ghaziabad

Bachelor of Technology \- BTech, Electronics and Instrumentation, Manipal institute of technology

[View the original profile](https://tal.club/meet/piyush-kumar-jha)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/piyush-kumar-jha#person",
      "name": "Piyush Kumar Jha",
      "url": "https://tal.club/meet/piyush-kumar-jha",
      "image": "https://tal.club/meet/piyush-kumar-jha/profile-photo.jpg",
      "description": "Meet Piyush Kumar Jha, Growth | Business Strategy | Marketing based in Gurugram. AI stack includes claude, gemini, and grok.",
      "jobTitle": "Director of Business Operations",
      "worksFor": {
        "@type": "Organization",
        "name": "StudyIQ Education"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Director of Business Operations"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Gurugram"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Institute of Management Technology, Ghaziabad"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Manipal institute of technology"
        }
      ],
      "knowsAbout": [
        "claude",
        "gemini",
        "grok",
        "notebooklm",
        "notion",
        "openai"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/piyush-kumar-jha#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/piyush-kumar-jha#webpage",
      "url": "https://tal.club/meet/piyush-kumar-jha",
      "name": "Piyush Kumar Jha on Tal",
      "description": "Meet Piyush Kumar Jha, Growth | Business Strategy | Marketing based in Gurugram. AI stack includes claude, gemini, and grok.",
      "dateModified": "2026-09-18T12:19:28.082Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/piyush-kumar-jha#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/piyush-kumar-jha/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/piyush-kumar-jha/profile-photo.jpg",
        "caption": "Piyush Kumar Jha profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```