Headline

Growth | Business Strategy | Marketing

About

What am I doing currently? I am Director – Strategy & Special Projects at Adda Education, leading the offline UPSC business expansion across India. I manage centre expansion, vendor rationalisation, and strategic planning, while driving business, product, and financial performance. Key achievements: - Scaled the offline UPSC business from ARR ₹6 Cr → ₹30 Cr+, across 10 centres, while maintaining a direct margin of 20%+. - Streamlined academic delivery across 4 verticals, improving efficiency by 40%. - Automated business dashboards, reducing manual effort by 70% and increasing CXO visibility. - Implemented business continuity plans and strengthened cross-functional governance to boost productivity and retention. - Oversaw financial planning, cost optimisation, and P&L monitoring for sustainable growth. Previously, what did I do in my last role? At Unacademy as Associate Director – Chief of Staff, I led UPSC offline business strategy and operations, owning ₹46 Cr P&L. Key achievements: - Optimised GTM spend by 60%, driving 31% revenue growth in 3 quarters. - Expanded course portfolio from 5 → 9 SKUs, creating new revenue streams. - Improved ROI of GTM spend from 0.8 to 1.5 across 16 traction channels. - Partnered with CEO and leadership on business roadmap, product strategy, and key operational priorities. What do I bring to the table? - Proven ability to scale businesses rapidly (YoY 100% +), with strong direct margins (20%+), operational excellence, and process efficiency. - Expertise in building high-performing teams, vendor management, strategic hiring, and implementing governance frameworks. - Track record of optimising business, product, and financial performance, driving multi-crore revenue growth and ROI improvement. - Passionate about turning strategy into execution, scaling businesses sustainably, and creating measurable impact.

Location

Gurugram

AI stack

claude

gemini

grok

notebooklm

notion

openai

Work experience

Director of Business Operations at StudyIQ Education, Feb 2025 - Present · 1 yr 8 mos, Gurugram, Leading offline business growth, product expansion, and GTM execution at StudyIQ (Adda Education) - Scaled offline business from 1 to 10+ UPSC centres & experience stores across key Tier 1 & 2 cities - Grew ARR from INR 6 Cr to INR 30 Cr+, maintaining 20%+ direct margin through strong cost discipline and pricing strategy. - Led end-to-end business strategy - city selection, centre rollout, revenue planning, and academic capacity design. - Built and launched a tiered product portfolio (foundation, mains, trials), increasing AOV and retention. - Deployed targeted sales strategy & incentive structure, improving counsellor productivity and conversion. - Establish a central PMO for expansion, enabling standardised launch timelines, vendor onboarding, and execution governance. - Established weekly ops cadence for P&L reviews, inventory control, infra readiness, and faculty deployment. - Collaborated with marketing & tech teams to drive local GTMs, WhatsApp campaigns, and CRM-driven lead flows. - Aligned offline business roadmap with board-level goals under Adda Education’s broader test-prep vision.

Associate Director - Chief of Staff at Unacademy, Oct 2023 - Jan 2025 · 1 yr 4 mos, Bengaluru, Led strategic planning, business operations, and revenue initiatives across cities. - Spearheaded revenue / collections strategy across offline UPSC centres, driving YoY top-line (CY23 - CY24) growth of 31% by realigning centre-level pricing, intake calendar, and sales conversion benchmarks. - Defined and executed a city-wise product-market fit playbook, improving direct margins by 540 bps by optimising faculty deployment, classroom utilisation, and CAC. - Partnered with cross-functional teams (Sales, Finance, Ops, Product) to revamp the GTM funnel, reducing CAC by 22% and doubling high-intent leads through targeted scholarship campaigns and influencer-driven activations. - Drove annual business planning and forecasting with the CEO, linking on-ground ops to board-level objectives; contributed to a 40% increase in contribution margin through course rationalisation and pricing experiments. - Launched a tiered product portfolio (Trial courses, Mains+, Test Series+Mentorship), increasing attach rates and upsell revenue by 26% across key centres. - Designed and implemented a new sales incentive framework, improving counsellor productivity by 18% MoM and reducing TAT for lead closure. - Led financial diligence for new centre openings, creating a standardised P&L template and breakeven analysis, resulting in 20% faster GTM rollout for new cities. - Orchestrated monthly reviews and centre dashboards with city heads and finance, improving data-driven decision-making and accountability across business units.

Associate Director - Corporate Partnerships at Newton School, May 2023 - Oct 2023 · 6 mos, Bengaluru, Karnataka, India, Led industry collaborations to scale revenue via the Pay After Placement model - Drove the strategic growth of Newton School’s corporate partnerships, expanding our hiring network by 36% and boosting revenue by 43% in just two quarters, directly powering our Pay After Placement model. - Built trusted relationships with C-suite leaders across tech, BFSI, and high-growth startups, leading to a 20% rise in repeat partnerships and stronger placement pipelines. - Worked closely with hiring managers to understand evolving talent needs, which helped us align student outcomes better, resulting in a 32% improvement in placement speed and job-role match. - Championed a data-backed approach to partner engagement, which helped us optimise partnership spends, increase ROI by 28%, and improve cost-efficiency by 18%. - Rolled out hiring pilots with scale-ups and unicorns, unlocking new high-volume revenue streams and creating more job opportunities for students in a shorter time frame. - Led cross-functional coordination between tech, placement, and training teams to ensure students were interview-ready, cutting offer-to-joining time by 15% and improving success rates. - Focused on building long-term value instead of transactional hiring—revamping our account strategy to improve partner retention by 26%, while also unlocking upsell and referral opportunities.

Associate Senior Manager - Project at BYJU'S, Mar 2022 - May 2023 · 1 yr 3 mos, Bengaluru, - Led a team of 6 managers and 60 associates; delivered INR 25 Crore in direct Gross Merchandise Value (GMV) with 100% KPI adherence. - CRM transformation from LeadSquared to Salesforce, reducing account turnaround time from 3 days to minutes and improving revenue conversion by 200% within 6 months. Scaled loyalty and renewal operations for 5,000+ users, achieving 25% growth and 4.5% profit uplift. - Executed targeted up-sell and cross-sell campaigns, generating 7% incremental revenue. - Conducted Pareto analysis to automate key ops processes, enhancing operational efficiency by 60%. - Designed and implemented quarterly business roadmaps, optimizing budget, resource planning, and performance tracking across Disney K-3 and Trials.

Manager Product Renewals at BYJU'S, Mar 2020 - Mar 2022 · 2 yrs 1 mo, Bangalore, Managed a team of 15 associates to drive 25% top-line growth in 6 quarters • Implemented personalised campaigns for a 7% increase in revenue contribution • Oversaw relationship management for 5,000+ accounts, achieving a 10% growth

Strategy & Operations at Mother Dairy Fruit & Vegetable Pvt. Ltd., Apr 2019 - Jun 2019 · 3 mos, Kolkata, West Bengal, India, • Analyzed retail and vendor distribution network data in central Kolkata to optimize supply chain and incentive plans. • Identified pain points and factors behind decreasing market share to improve relationship with existing retailers. • Increased overall sales by 1600 lts/month via on-boarding new 3rd party vendors.

Education

PGDM, Marketing, Institute of Management Technology, Ghaziabad

Bachelor of Technology - BTech, Electronics and Instrumentation, Manipal institute of technology