--- title: "Piyush Kumar - Senior Marketing Manager - Performance & Growth in Greater Delhi Area | Tal" description: "Meet Piyush Kumar, Performance Marketing Leader | AI-Native Growth Marketer | $21M+ Revenue | $7.1M+ Paid Media | Google Ads | Meta Ads | GTM Engineer | D2C & B2B | US CA UK AU IN based in Greater Delhi Area. AI stack includes antigravity, codex, and claudecode." image: "https://tal.club/meet/piyush-kumar-24/share-image" --- # Piyush Kumar on Tal ## Headline Performance Marketing Leader \| AI\-Native Growth Marketer \| $21M\+ Revenue \| $7\.1M\+ Paid Media \| Google Ads \| Meta Ads \| GTM Engineer \| D2C & B2B \| US CA UK AU IN ## About What started with graphic design in school grew into $21M\+ in revenue across four markets\. As a student, I was more drawn to Adobe tools than textbooks\. Working on infographics and ad copies daily raised one question I couldn't ignore: how do you get this content in front of the right people? That question led me to paid advertising, and once I started, I never stopped\. 9 years later: $21M\+ in revenue generated\. $7\.1M\+ in paid media managed\. D2C and B2B\. US, Canada, UK, Australia, and India\. What I bring that most performance marketers don't: \- Automation\-first since 2023\. Growth workflows built on Clay\.com, Make\.com, n8n, and Zapier\. Prompt engineering certified\. GEO and AEO strategy deployed to get brands indexed in ChatGPT, Perplexity, and Gemini\. \- Every channel, tied to one number\. Google Ads, Meta Ads, SMS, email, SEO, affiliate, marketplaces, B2B outreach, all connected to a single revenue outcome\. \- Full attribution ownership\. Rebuilt Meta tracking post\-iOS 14\.5\. Full\-funnel measurement via GA4, Northbeam, Triple Whale, and HockeyStack\. \- Channel pioneer\. MNTN Connected TV, Postscript SMS at 151\.6x automation ROI, B2B trade funnel from $0 to $210K ARR with zero paid spend\. \- Builder, not just manager\. Scaled CrazyNeon from $1\.5M to over $15\.6M cumulative revenue\. 182% YoY growth Year 1\. Led a team of over 10\. Core stack: Google Ads \(Search \| Shopping \| PMax \| Demand Gen \| AI Max\) \| Meta Advantage\+ \| TikTok \| LinkedIn Ads \| MNTN CTV \| Klaviyo \| Postscript SMS \| HubSpot \| GA4 \| Northbeam \| Triple Whale \| Clay\.com \| Make\.com \| n8n \| Shopify Open to: Performance Marketing Lead \| Growth Marketing Head \| GTM Engineering Lead D2C \| B2B SaaS \| Funded Startups \| Agency Groups \| Remote / Hybrid / On\-site Delhi NCR \| piyushkumar\.inbox@gmail\.com ## Location Greater Delhi Area ## AI stack antigravity codex claudecode ## Work experience Senior Marketing Manager \- Performance & Growth at Webcom Ventures, Apr 2025 \- Present · 1 yr 5 mos, Hybrid, Promoted from Marketing Manager \| Full\-funnel Performance and Growth Lead \| Team of 10 \| Reporting to CEO \- Scaled CrazyNeon from $1\.5M founder\-led baseline to $15\.6M in cumulative revenue, 182% YoY growth in Year 1 and $4\.59M in FY 2025\-26 \- Engineered $5\.01M in Google Ads \(Search, Shopping, PMax, Demand Gen\) across US, CA, UK, AU, owned GTM strategy, bid management, SQR optimization, and campaign architecture end\-to\-end \- Sustained 4\-6x blended ROAS on $423K Meta Ads spend across 3 markets over 3 years via audience segmentation, creative testing, and Advantage\+ architecture \- Reduced blended CPA by 41% \(from $111\.80 to $65\.89\) by restructuring conversion goals; improved Search CTR from 9\.79% to 13\.39% \- Grew SMS to $2\.46M lifetime revenue at 151\.6x automation ROI; scaled to 31,897 subscribers \(\+33\.4% YoY\) \- Scaled email to $440K cumulative revenue across 5M sends at 47\.41% open rate \- Launched AWIN affiliate generating $200K at 13\.2x ROI; MNTN Connected TV \+ AdRoll generating $290K at 7\.13x ROAS \- Built B2B trade funnel from $0 to $210K ARR with zero paid spend via Python\-scraped outreach pipeline \- SEO: $305K organic revenue, 4,556 leads, 585% session growth \(14K to 96K\), 41% Page 1 keywords; GEO and AEO first\-mover \- CRO: Improved order CVR from 1\.7% to 2\.5% and Traffic\-to\-Lead from 3\.9% to 5\.7% across 35 initiatives \- Built growth automation stack using Clay\.com, Make\.com, Zapier, CrewAI, Runway, and HeyGen for campaign intelligence and creative production Marketing Manager \- Performance & Growth at Webcom Ventures, May 2023 \- Mar 2025 · 1 yr 11 mos, On\-site, First dedicated Performance Marketing hire \| Promoted to Senior Marketing Manager, April 2025 \- Delivered 182% revenue growth \(from $1\.45M to $4\.08M\) in Year 1 by launching Meta Ads, Postscript SMS, and Shopify Email as net\-new acquisition and retention channels, none existed before joining \- Architected Postscript SMS at 51x blended ROI from scratch, built welcome flows, cart recovery, and browse abandonment sequences end\-to\-end \- Scaled Google Ads as primary paid channel; owned full campaign architecture, bid strategy, SQR management, and GTM execution across US, CA, UK, AU \- Grew CrazyNeon Instagram from 2,400 to 40,000\+ followers and Facebook from 500 to 8,000\+ \- Owned full pricing architecture and promotional calendar, structured annual discount strategy and brand communication cadence across all channels and markets \- Drove website CRO foundation, directed UX and conversion improvements that laid the groundwork for Traffic\-to\-Lead conversion growing from 3\.9% to 5\.7% \- Laid SEO and technical SEO groundwork; directed keyword strategy that scaled to 41 Page 1 keywords and 20 top\-10 rankings by March 2026 \- Built influencer and UGC program from zero, outreached 1,000\+ creators, onboarded 200 for Meta paid creative testing Digital Marketing Team Lead at Cube InfoTech, Oct 2021 \- Apr 2023 · 1 yr 7 mos, Mohali district, India, Promoted from Digital Marketing Expert, Oct 2021 \| Managed performance marketing for 10\+ US\-based D2C clients \- Facilitated $6M in collective client revenue \(2019\-2023\), achieved ROAS 5 on Meta Ads and 4x ROI on Google/Bing Ads across health, fitness, fashion, and lifestyle verticals \- Solved iOS 14\.5 attribution breakdown, restored accurate Meta Ads conversion tracking via Facebook Conversions API across all client accounts when most agencies lost full visibility \- Pioneered conversational marketing before mainstream adoption, initiated SMS, Push Notification, and Messenger campaigns for D2C clients; achieved 40x ROI as first\-mover channel play \- Drove 180% marketplace revenue growth for 5\+ clients, managed Amazon Seller Central and Walmart end\-to\-end as designated Revenue Specialist \- Built email infrastructure at agency scale, 500\+ campaigns, 800K\+ segmented audience, 210% abandoned cart recovery via Klaviyo \- Managed affiliate programmes at 7x ROI across multiple client accounts simultaneously \- Engineered and standardized performance playbooks integrating automation tools for campaign analysis, audience research, and reporting, scaled agency output without proportional headcount increase Digital Marketing Expert at Cube InfoTech, Aug 2019 \- Sep 2021 · 2 yrs 2 mos, Gurugram, Haryana, India, Designated Email Marketing Expert \| Managed paid advertising, email, SEO, and marketplace operations for US\-based D2C clients across health, fitness, fashion, and lifestyle verticals \- Contributed to $3M in collective client revenue, ran Google Ads, Facebook Ads, and Amazon campaigns at ROAS 5 on Meta and 4x ROI on SEM \- Achieved 43% lead\-to\-conversion rate for service\-based clients through structured paid search and optimized landing page strategy \- Identified and resolved Meta Ads conversion data loss from iOS 14\.5 ATT framework, implemented Facebook Conversions API in 2020\-21 before most agencies adapted \- Pioneered SMS, Push Notification, and Messenger Marketing campaigns across client accounts, achieved 40x ROI as a first\-mover play \- Built email marketing foundation from scratch, 500\+ campaigns, 800K\+ audience segmentation, 210% cart recovery improvement via Klaviyo \- Drove 180% marketplace revenue growth managing Amazon Seller Central and affiliate programmes at 7x ROI across client portfolio Digital Marketing Specialist at SILLAGE LIVING LLP, Sep 2018 \- Jun 2019 · 10 mos, Promoted from SEO and PPC Analyst within 12 months \| Managed performance marketing for in\-house D2C brands \(Lighthousecandle, Krixot USA, Simplicite Candles\) across India, US, UK, and AU markets \- Scaled Lighthousecandle from Rs\.10L to Rs\.1Cr\+ in annual revenue, 10x growth, by launching Meta Ads and marketplace advertising on Amazon\.in and Flipkart from zero \- Achieved 8x ROI on Amazon Ads; drove 300% YoY sales increase on Amazon\.in and 15% ACoS on marketplace ads \- Achieved ROAS 7 on Facebook Ads; drove 400% SEM sales growth YoY across US and UK markets simultaneously \- Drove 48% email revenue growth managing 150 campaigns on a 10,000\+ customer database \- Ran eCommerce marketplace strategy across Amazon\.in, Amazon\.com, Flipkart, and Pepperfry, end\-to\-end listing, advertising, and revenue management \- Established paid media and SEO foundation for India, US, and UK markets delivering 10x traffic growth and 4x ROI on SEM SEO & PPC Analyst at SILLAGE LIVING LLP, Sep 2017 \- Aug 2018 · 1 yr, Foundation role, built paid media and SEO infrastructure for in\-house D2C brands from scratch\. Promoted to Digital Marketing Specialist within 12 months based on performance\. \- Achieved ROAS 7 on Facebook Ads and 4x ROI on SEM, delivered 10x traffic growth and 400% sales growth YoY across US and UK markets simultaneously \- Drove 48% email revenue growth through targeted campaigns; achieved 15% ACoS on Amazon marketplace ads with consistent sales volume \- Established paid search, SEO, and Amazon advertising foundation for India, US, and UK markets \- Promoted within 12 months to Digital Marketing Specialist based on performance results Business Development Associate at Certination Solution and Services, May 2017 \- Aug 2017 · 4 mos, New Delhi, Delhi, India, First hands\-on paid marketing role\. Owned client acquisition, social media advertising, paid search, and creative production\. → Generated 5 new clients in one quarter through distinct brand and outreach strategies → 550% increase in lead generation from first paid search campaign; drove 14x website traffic through social media advertising → Built and deployed email campaigns via Mailchimp; designed infographics, 2D animations, and video graphics for client assets Social Media Marketing Intern at GymChalo\.com, Jan 2017 \- Mar 2017 · 3 mos, New Delhi, Delhi, India, Social media content and campaign management for a fitness platform\. ## Education Bachelor of Arts \- BA, Public Administration, Indira Gandhi National Open University FYUP, Electronics, Bhaskaracharya College of Applied Sciences \(BCAS\), Delhi [View the original profile](https://tal.club/meet/piyush-kumar-24) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/piyush-kumar-24#person", "name": "Piyush Kumar", "url": "https://tal.club/meet/piyush-kumar-24", "image": "https://tal.club/meet/piyush-kumar-24/profile-photo.jpg", "description": "Meet Piyush Kumar, Performance Marketing Leader | AI-Native Growth Marketer | $21M+ Revenue | $7.1M+ Paid Media | Google Ads | Meta Ads | GTM Engineer | D2C & B2B | US CA UK AU IN based in Greater Delhi Area. 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