Headline

Performance Marketing Leader | AI-Native Growth Marketer | $21M+ Revenue | $7.1M+ Paid Media | Google Ads | Meta Ads | GTM Engineer | D2C & B2B | US CA UK AU IN

About

What started with graphic design in school grew into $21M+ in revenue across four markets. As a student, I was more drawn to Adobe tools than textbooks. Working on infographics and ad copies daily raised one question I couldn't ignore: how do you get this content in front of the right people? That question led me to paid advertising, and once I started, I never stopped. 9 years later: $21M+ in revenue generated. $7.1M+ in paid media managed. D2C and B2B. US, Canada, UK, Australia, and India. What I bring that most performance marketers don't: - Automation-first since 2023. Growth workflows built on Clay.com, Make.com, n8n, and Zapier. Prompt engineering certified. GEO and AEO strategy deployed to get brands indexed in ChatGPT, Perplexity, and Gemini. - Every channel, tied to one number. Google Ads, Meta Ads, SMS, email, SEO, affiliate, marketplaces, B2B outreach, all connected to a single revenue outcome. - Full attribution ownership. Rebuilt Meta tracking post-iOS 14.5. Full-funnel measurement via GA4, Northbeam, Triple Whale, and HockeyStack. - Channel pioneer. MNTN Connected TV, Postscript SMS at 151.6x automation ROI, B2B trade funnel from $0 to $210K ARR with zero paid spend. - Builder, not just manager. Scaled CrazyNeon from $1.5M to over $15.6M cumulative revenue. 182% YoY growth Year 1. Led a team of over 10. Core stack: Google Ads (Search | Shopping | PMax | Demand Gen | AI Max) | Meta Advantage+ | TikTok | LinkedIn Ads | MNTN CTV | Klaviyo | Postscript SMS | HubSpot | GA4 | Northbeam | Triple Whale | Clay.com | Make.com | n8n | Shopify Open to: Performance Marketing Lead | Growth Marketing Head | GTM Engineering Lead D2C | B2B SaaS | Funded Startups | Agency Groups | Remote / Hybrid / On-site Delhi NCR | piyushkumar.inbox@gmail.com

Location

Greater Delhi Area

AI stack

antigravity

codex

claudecode

Work experience

Senior Marketing Manager - Performance & Growth at Webcom Ventures, Apr 2025 - Present · 1 yr 5 mos, Hybrid, Promoted from Marketing Manager | Full-funnel Performance and Growth Lead | Team of 10 | Reporting to CEO - Scaled CrazyNeon from $1.5M founder-led baseline to $15.6M in cumulative revenue, 182% YoY growth in Year 1 and $4.59M in FY 2025-26 - Engineered $5.01M in Google Ads (Search, Shopping, PMax, Demand Gen) across US, CA, UK, AU, owned GTM strategy, bid management, SQR optimization, and campaign architecture end-to-end - Sustained 4-6x blended ROAS on $423K Meta Ads spend across 3 markets over 3 years via audience segmentation, creative testing, and Advantage+ architecture - Reduced blended CPA by 41% (from $111.80 to $65.89) by restructuring conversion goals; improved Search CTR from 9.79% to 13.39% - Grew SMS to $2.46M lifetime revenue at 151.6x automation ROI; scaled to 31,897 subscribers (+33.4% YoY) - Scaled email to $440K cumulative revenue across 5M sends at 47.41% open rate - Launched AWIN affiliate generating $200K at 13.2x ROI; MNTN Connected TV + AdRoll generating $290K at 7.13x ROAS - Built B2B trade funnel from $0 to $210K ARR with zero paid spend via Python-scraped outreach pipeline - SEO: $305K organic revenue, 4,556 leads, 585% session growth (14K to 96K), 41% Page 1 keywords; GEO and AEO first-mover - CRO: Improved order CVR from 1.7% to 2.5% and Traffic-to-Lead from 3.9% to 5.7% across 35 initiatives - Built growth automation stack using Clay.com, Make.com, Zapier, CrewAI, Runway, and HeyGen for campaign intelligence and creative production

Marketing Manager - Performance & Growth at Webcom Ventures, May 2023 - Mar 2025 · 1 yr 11 mos, On-site, First dedicated Performance Marketing hire | Promoted to Senior Marketing Manager, April 2025 - Delivered 182% revenue growth (from $1.45M to $4.08M) in Year 1 by launching Meta Ads, Postscript SMS, and Shopify Email as net-new acquisition and retention channels, none existed before joining - Architected Postscript SMS at 51x blended ROI from scratch, built welcome flows, cart recovery, and browse abandonment sequences end-to-end - Scaled Google Ads as primary paid channel; owned full campaign architecture, bid strategy, SQR management, and GTM execution across US, CA, UK, AU - Grew CrazyNeon Instagram from 2,400 to 40,000+ followers and Facebook from 500 to 8,000+ - Owned full pricing architecture and promotional calendar, structured annual discount strategy and brand communication cadence across all channels and markets - Drove website CRO foundation, directed UX and conversion improvements that laid the groundwork for Traffic-to-Lead conversion growing from 3.9% to 5.7% - Laid SEO and technical SEO groundwork; directed keyword strategy that scaled to 41 Page 1 keywords and 20 top-10 rankings by March 2026 - Built influencer and UGC program from zero, outreached 1,000+ creators, onboarded 200 for Meta paid creative testing

Digital Marketing Team Lead at Cube InfoTech, Oct 2021 - Apr 2023 · 1 yr 7 mos, Mohali district, India, Promoted from Digital Marketing Expert, Oct 2021 | Managed performance marketing for 10+ US-based D2C clients - Facilitated $6M in collective client revenue (2019-2023), achieved ROAS 5 on Meta Ads and 4x ROI on Google/Bing Ads across health, fitness, fashion, and lifestyle verticals - Solved iOS 14.5 attribution breakdown, restored accurate Meta Ads conversion tracking via Facebook Conversions API across all client accounts when most agencies lost full visibility - Pioneered conversational marketing before mainstream adoption, initiated SMS, Push Notification, and Messenger campaigns for D2C clients; achieved 40x ROI as first-mover channel play - Drove 180% marketplace revenue growth for 5+ clients, managed Amazon Seller Central and Walmart end-to-end as designated Revenue Specialist - Built email infrastructure at agency scale, 500+ campaigns, 800K+ segmented audience, 210% abandoned cart recovery via Klaviyo - Managed affiliate programmes at 7x ROI across multiple client accounts simultaneously - Engineered and standardized performance playbooks integrating automation tools for campaign analysis, audience research, and reporting, scaled agency output without proportional headcount increase

Digital Marketing Expert at Cube InfoTech, Aug 2019 - Sep 2021 · 2 yrs 2 mos, Gurugram, Haryana, India, Designated Email Marketing Expert | Managed paid advertising, email, SEO, and marketplace operations for US-based D2C clients across health, fitness, fashion, and lifestyle verticals - Contributed to $3M in collective client revenue, ran Google Ads, Facebook Ads, and Amazon campaigns at ROAS 5 on Meta and 4x ROI on SEM - Achieved 43% lead-to-conversion rate for service-based clients through structured paid search and optimized landing page strategy - Identified and resolved Meta Ads conversion data loss from iOS 14.5 ATT framework, implemented Facebook Conversions API in 2020-21 before most agencies adapted - Pioneered SMS, Push Notification, and Messenger Marketing campaigns across client accounts, achieved 40x ROI as a first-mover play - Built email marketing foundation from scratch, 500+ campaigns, 800K+ audience segmentation, 210% cart recovery improvement via Klaviyo - Drove 180% marketplace revenue growth managing Amazon Seller Central and affiliate programmes at 7x ROI across client portfolio

Digital Marketing Specialist at SILLAGE LIVING LLP, Sep 2018 - Jun 2019 · 10 mos, Promoted from SEO and PPC Analyst within 12 months | Managed performance marketing for in-house D2C brands (Lighthousecandle, Krixot USA, Simplicite Candles) across India, US, UK, and AU markets - Scaled Lighthousecandle from Rs.10L to Rs.1Cr+ in annual revenue, 10x growth, by launching Meta Ads and marketplace advertising on Amazon.in and Flipkart from zero - Achieved 8x ROI on Amazon Ads; drove 300% YoY sales increase on Amazon.in and 15% ACoS on marketplace ads - Achieved ROAS 7 on Facebook Ads; drove 400% SEM sales growth YoY across US and UK markets simultaneously - Drove 48% email revenue growth managing 150 campaigns on a 10,000+ customer database - Ran eCommerce marketplace strategy across Amazon.in, Amazon.com, Flipkart, and Pepperfry, end-to-end listing, advertising, and revenue management - Established paid media and SEO foundation for India, US, and UK markets delivering 10x traffic growth and 4x ROI on SEM

SEO & PPC Analyst at SILLAGE LIVING LLP, Sep 2017 - Aug 2018 · 1 yr, Foundation role, built paid media and SEO infrastructure for in-house D2C brands from scratch. Promoted to Digital Marketing Specialist within 12 months based on performance. - Achieved ROAS 7 on Facebook Ads and 4x ROI on SEM, delivered 10x traffic growth and 400% sales growth YoY across US and UK markets simultaneously - Drove 48% email revenue growth through targeted campaigns; achieved 15% ACoS on Amazon marketplace ads with consistent sales volume - Established paid search, SEO, and Amazon advertising foundation for India, US, and UK markets - Promoted within 12 months to Digital Marketing Specialist based on performance results

Business Development Associate at Certination Solution and Services, May 2017 - Aug 2017 · 4 mos, New Delhi, Delhi, India, First hands-on paid marketing role. Owned client acquisition, social media advertising, paid search, and creative production. → Generated 5 new clients in one quarter through distinct brand and outreach strategies → 550% increase in lead generation from first paid search campaign; drove 14x website traffic through social media advertising → Built and deployed email campaigns via Mailchimp; designed infographics, 2D animations, and video graphics for client assets

Social Media Marketing Intern at GymChalo.com, Jan 2017 - Mar 2017 · 3 mos, New Delhi, Delhi, India, Social media content and campaign management for a fitness platform.

Education

Bachelor of Arts - BA, Public Administration, Indira Gandhi National Open University

FYUP, Electronics, Bhaskaracharya College of Applied Sciences (BCAS), Delhi