Headline

Marketing and Communications leader | Brand Strategy | Content Marketing | Strategic Communications | Digital Marketing

About

Multi-awarded Marketing and Communications leader with over 19 years of experience across real estate, e-commerce, retail, and media. Developing impactful brand strategies, and driving revenue growth through ROI positive, full funnel marketing. Heading Marketing at one of India's largest real estate players with an INR 4000 crores portfolio across premium, luxury, uber luxury residences. In the past year, I have generated almost 1000 crores of revenue through Marketing, built the brand playbook from scratch, repositioned the brand from a functional, transactional real estate brand to one that is more emotion-led through the group's first brand campaign - Life, beautifully unscripted. A recipient of the DMA CMO Trailblazer, has been named one of India's Best Marketers by Viacom 18, and is also a CMO Asia winner. Built a senior living brand from inception to an INR 500 crores business and a successful exit in 6 years, achieving one of the highest CAC ratios in the category at 1:23 and a ROAS of 27x. Led award-winning marketing campaigns that have won 150 marketing awards while competing with brands like Unilever, P&G, Netflix, and Amazon. Creating full-funnel marketing strategies that deliver topline growth while managing marketing budgets of INR 50 crores. Drove growth in large multinational corporations such as Amazon and Publicis Groupe, as well as building businesses from the ground up to successful exits. Skilled in developing creative campaigns, content marketing, and PR strategies that improve brand equity. Connect with me at piali.dasgupta84@gmail.com

Location

Greater Bengaluru Area

AI stack

claude code

codex

cursor

midjourney

openai

perplexity

Work experience

Vice President Marketing at Sattva, Jun 2025 - Present · 1 yr 3 mos, Bengaluru, Heading Marketing for one of India's leading real estate firms, handling a Marketing budget of about 50 crores for a 6000 crore residential portfolio comprising 20+ premium, luxury, uber luxury projects. Key focus areas include ROI focused demand and revenue generation, augmenting brand equity and sharpening positioning, narrative building/storytelling and consumer research. Generated a total of 480 crores of revenue from Marketing in the past two quarters.

Executive Brand Advisor/Failed Art Entrepreneur at Private Consulting, Apr 2024 - May 2025 · 1 yr 2 mos, Bengaluru, Karnataka, India, Tried to build a business around sustainable, upcycled art. Deeply satisfying, but failed attempt. While at it, advised early-stage startups on brand strategy, identity, and architecture while developing marketing functions, GTM strategies, and creative direction to drive growth and establish brand distinctiveness.

Senior Vice President Marketing and Communications at Columbia Pacific Communities, Sep 2020 - Mar 2024 · 3 yrs 7 mos, On-site, Directed marketing, PR, and corporate communications for the sub continent's largest senior living company as a founding team member, launching award-winning campaigns and trademarking the "positive ageing" brand philosophy.

Vice President Marketing and Communications at Columbia Pacific Communities, Sep 2018 - Sep 2020 · 2 yrs 1 mo, Bengaluru, Karnataka, India

Branch Head and Creative Director at Publicis Groupe, Oct 2016 - Sep 2018 · 2 yrs, Bengaluru, Karnataka, India, Managed P&L responsibilities for the branch, increasing revenue through new account acquisition. Led digital marketing strategy for Aditya Birla Fashion Brands, implementing social media command center for real-time consumer insights.

Head of Social Media at Amazon, Feb 2014 - Apr 2016 · 2 yrs 3 mos, Bengaluru, Karnataka, India, Led social media marketing for Amazon Fashion, developing launch strategies across multiple fashion categories and serving on the core team for Amazon Fashion Week and Couture Week events.

Education

Master's degree, Mass Communication/Media Studies, Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

Bachelor of Arts - BA, Journalism, bangalore university