Headline

B2B Marketing & Business Development | Market Research · Brand & Content · Marketing Analytics (Power BI) | Mechanical Engineer → Operations → MBA (Marketing) | Turning technical products into customer value

About

Most B2B companies don't lose deals because the product is weak. They lose them because the buyer can't see what makes it different. I work in that gap, between how something is made and why a customer should care. My path is unusual for a marketer. I'm a Mechanical Engineer who has run operations, trained in marketing, and now markets a technical B2B product. So I start with how the business actually runs, and only then decide what to say to the customer. OPERATIONS: HOW A BUSINESS MAKES MONEY At Universal Bus Services I moved from Maintenance Manager to Operations Manager, running a fleet of 20+ buses across 4 routes and coordinating customer service and around 10 vendors and B2B channel partners. • Improved route profitability by 50% across all 4 routes within 6 months • Kept same-day customer grievance resolution above 90% • Supported the founder on business development, market research and executive presentations MARKETING: WHY CUSTOMERS BUY MBA in Marketing, Bhavan's Vivekananda College. My research paper on neuromarketing triggers in social media recommendation engines received an Award of Excellence at a national-level seminar. • Market research and reporting in Power BI and Advanced Excel (certified) B2B MANUFACTURING: WHERE THE TWO MEET At Trishala Laminates, a flexible packaging manufacturer in Hyderabad, I: • Built and launched the company website end to end: 360+ users a month, 3 inbound enquiries, one became a bulk order. • Write the company's LinkedIn content: followers grew from about 150 to 385, with 3 inbound enquiries from the page • Created 10+ sales presentations, brochures and product documents used by the sales team • Explain technical packaging topics (barrier properties, rotogravure printing, lamination, pouch conversion) in the language buyers use The better I understand the shop floor, the better I can explain it to a buyer. WHAT I BRING • Engineering depth to understand the product • Operations experience to understand cost, process and delivery • Marketing training to turn both into customer value I write here about business decisions, brand positioning, operations lessons and what goes on behind everyday packaging. Always glad to compare notes with people in B2B marketing, business development and growth, across tech, financial services, real estate and manufacturing. Areas: B2B marketing · market research · marketing analytics (Power BI, Excel) · brand & content · marketing communications · business development · go-to-market

Location

India

AI stack

claude code

codex

cursor

github copilot

notion

openai

Work experience

Marketing Executive at Trishala Laminates, May 2026 - Present · 7 mos, Hyderabad, Marketing for a B2B flexible packaging manufacturer: printing, lamination and pouch conversion for food and FMCG brands. • Built and launched the company website (trishalalaminates.in, live July 2026) end to end: page structure, content, user journey and development, using AI-assisted tools. 360+ active users in the last 4 weeks and 3 inbound enquiries since launch. • One of those enquiries became a bulk order from a leading packaged-food brand. • Write and create the content for the company's LinkedIn page (~20 posts): technical explainers on barrier properties, rotogravure printing, extrusion lamination, pouch conversion and transit durability. Page followers grew from about 150 to 385, and the page has brought in 3 inbound enquiries. • Created 10+ sales presentations, brochures and product documents used by the sales team. • Contribute to brand identity, communication frameworks and marketing collateral. • Industry research: attended Pharma Pro&Pack Expo 2026 to study an adjacent packaging and machinery ecosystem.

Management Intern at algoleap, May 2025 - May 2025 · 1 mo, Hyderabad, One-month management internship at an IT services company. • Supported marketing collateral and internal business meetings • Worked with HRIS systems and employee management processes • Observed client negotiations and cross-border business communication

Operations Manager at Universal Bus Services, Oct 2023 - Mar 2024 · 6 mos, On-site, • Ran day-to-day operations for a fleet of 20+ buses across 4 routes, coordinating customer service and around 10 vendors and B2B channel partners. • Improved route profitability by 50% across all 4 routes within 6 months through operational optimisation, resource planning and process improvements. • Maintained a 90%+ same-day customer grievance resolution rate. • Supported the Founder on business development, market research, executive presentations and strategic initiatives. • Led vendor coordination, field audits and cross-functional process improvement initiatives.

Maintenance Manager at Universal Bus Services, Feb 2023 - Oct 2023 · 9 mos, Hyderabad

Education

Master of Business Administration - MBA, Marketing, Bhavan's Vivekananda College

Bachelor of Technology - BTech, Mechanical Engineering, JNTUH College of Engineering Hyderabad

Public links

github: https://github.com/mvrphanindran

phanindramvr.in: https://phanindramvr.in/