---
title: "Payal Rodrigues - Independent Contractor - Design Services [Fully Hands-on] [Advisor] in Bengaluru | Tal"
description: "Meet Payal Rodrigues, Staff Product Designer & Strategist | Product Strategy | Enterprise SaaS & Fintech | Design Systems | Accessibility | AI-assisted Product Development based in Bengaluru. AI stack includes claude code, claude, and lovable."
image: "https://tal.club/meet/payal-rodrigues/share-image"
---

# Payal Rodrigues on Tal

## Headline

Staff Product Designer &amp; Strategist \| Product Strategy \| Enterprise SaaS &amp; Fintech \| Design Systems \| Accessibility \| AI\-assisted Product Development

## About

I design products that make complicated things feel navigable\. Twenty\-plus years in, the method has not changed: understand the problem properly before designing anything\. Everything else follows from that\. What that looks like in practice At Data Sutram, where I am Staff Designer and Lead Strategist, I designed the Axis Bank Collections Platform end to end\. A 30\+ person collections team uses it, it generates roughly ₹25 lakh in monthly recurring revenue, and it directly opened the door to ICICI Bank\. I also built Sandbox, an internal revenue enablement platform, using an AI\-assisted workflow\. Shipped in about a month for roughly $300, replacing two separate products where every new feature had previously taken three to five months\. All three co\-founders use it\. Before that, at Dream11, a landing page redesign I led helped grow the customer database from 8 crore to 12 crore in three months\. At Gojek, I owned the GoFood homepage redesign, contributed to the accessibility roadmap, and built a Design QA framework through a workshop I facilitated\. The team kept using the checklist after I left\. At Ola, I functioned as informal Head of Design for Ola Money, leading five designers through a credit card launch\. How I got here Human Factors International, where I spent nearly six years learning human\-centred design and usability engineering from the ground up\. Then agencies, enterprise consulting in Singapore, and product teams at Housing\.com, Landmark Group, Ola, BookMyShow, Dream11 and Gojek\. Today: location intelligence and geospatial analytics for enterprise customers\. What I care about Discovery before drafts\. What, why, who, how, when\. Accessibility as a property of good products, not a compliance step at the end\. Systems, not screens\. Leaving teams more capable than I found them, which is why I mentor designers on ADPList and Topmate alongside the two I manage directly\. If you are building something genuinely complex and want a design partner who will interrogate the problem before shaping a solution, let’s talk\.

## Location

Bengaluru

## AI stack

claude code

claude

lovable

notebooklm

perplexity

Fireflies\.ai

## Work experience

Independent Contractor \- Design Services \[Fully Hands\-on\] \[Advisor\] at Self\-Employed, Jul 2026 \- Present · 2 mos

Staff Designer / Lead Strategist at Data Sutram, Sep 2023 \- Present · 3 yrs, Bengaluru, Leading product strategy, experience design and AI\-enabled product development for enterprise decision\-support platforms\. Acting as the bridge between founders, business and engineering, and functioning as de facto product manager across multiple teams\.

Product Designer – Visual Design Lead at Gojek, Dec 2022 \- Aug 2023 · 9 mos, Bengaluru

Senior Interaction Designer \(Level 4, Individual Contributor\) at Gojek, Nov 2021 \- Aug 2023 · 1 yr 10 mos, Led major initiatives across accessibility, design quality and product experience for one of Southeast Asia's largest consumer platforms\. Influenced cross\-functional teams through facilitation and design leadership despite an individual contributor title\.

## Education

Certification, Applied Arts, Rachna Sansad

Diploma in Multimedia, Designing, Arena Multimedia

[View the original profile](https://tal.club/meet/payal-rodrigues)

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