Headline

Staff Product Designer & Strategist | Product Strategy | Enterprise SaaS & Fintech | Design Systems | Accessibility | AI-assisted Product Development

About

I design products that make complicated things feel navigable. Twenty-plus years in, the method has not changed: understand the problem properly before designing anything. Everything else follows from that. What that looks like in practice At Data Sutram, where I am Staff Designer and Lead Strategist, I designed the Axis Bank Collections Platform end to end. A 30+ person collections team uses it, it generates roughly ₹25 lakh in monthly recurring revenue, and it directly opened the door to ICICI Bank. I also built Sandbox, an internal revenue enablement platform, using an AI-assisted workflow. Shipped in about a month for roughly $300, replacing two separate products where every new feature had previously taken three to five months. All three co-founders use it. Before that, at Dream11, a landing page redesign I led helped grow the customer database from 8 crore to 12 crore in three months. At Gojek, I owned the GoFood homepage redesign, contributed to the accessibility roadmap, and built a Design QA framework through a workshop I facilitated. The team kept using the checklist after I left. At Ola, I functioned as informal Head of Design for Ola Money, leading five designers through a credit card launch. How I got here Human Factors International, where I spent nearly six years learning human-centred design and usability engineering from the ground up. Then agencies, enterprise consulting in Singapore, and product teams at Housing.com, Landmark Group, Ola, BookMyShow, Dream11 and Gojek. Today: location intelligence and geospatial analytics for enterprise customers. What I care about Discovery before drafts. What, why, who, how, when. Accessibility as a property of good products, not a compliance step at the end. Systems, not screens. Leaving teams more capable than I found them, which is why I mentor designers on ADPList and Topmate alongside the two I manage directly. If you are building something genuinely complex and want a design partner who will interrogate the problem before shaping a solution, let’s talk.

Location

Bengaluru

AI stack

claude code

claude

lovable

notebooklm

perplexity

Fireflies.ai

Work experience

Independent Contractor - Design Services [Fully Hands-on] [Advisor] at Self-Employed, Jul 2026 - Present · 2 mos

Staff Designer / Lead Strategist at Data Sutram, Sep 2023 - Present · 3 yrs, Bengaluru, Leading product strategy, experience design and AI-enabled product development for enterprise decision-support platforms. Acting as the bridge between founders, business and engineering, and functioning as de facto product manager across multiple teams.

Product Designer – Visual Design Lead at Gojek, Dec 2022 - Aug 2023 · 9 mos, Bengaluru

Senior Interaction Designer (Level 4, Individual Contributor) at Gojek, Nov 2021 - Aug 2023 · 1 yr 10 mos, Led major initiatives across accessibility, design quality and product experience for one of Southeast Asia's largest consumer platforms. Influenced cross-functional teams through facilitation and design leadership despite an individual contributor title.

Education

Certification, Applied Arts, Rachna Sansad

Diploma in Multimedia, Designing, Arena Multimedia