Headline

Strategy Analyst & Researcher | Primary Research · Consumer Insights · Financial Modelling · Business Consulting | FMCG · Energy · D2C

About

I’m a strategy and research analyst. I turn ambiguous questions into clear answers businesses can act on. My background is economics. My work spans market research, building evaluation frameworks, competitive benchmarking and GTM strategy across luxury, manufacturing, apparel, hospitality and education. I’ve interviewed 200+ stakeholders, supported financial modelling, and delivered client-facing strategy decks from scratch. I think in frameworks, work in details and know the difference between a finding and a recommendation. My interests span strategy, policy, research, data, and consumer behaviour. I have a published research paper in the Springer World Sustainability Series. Open to roles in consulting, strategy, and consumer insights, where rigour and clarity both matter. Let's connect → payalsinghccu2025@gmail.com

Location

Kolkata

Work experience

Business Analyst at AND Business Consulting, May 2025 - Apr 2026 · 1 yr, Hyderabad, Across mandates spanning Luxury Retail, Manufacturing, AVGC Education, Hospitality, and Sustainable Fashion - • Designed and conducted market research across stakeholders, synthesised insights and built recommendations • Evaluated business opportunities across industries using an exclusive framework • Mapped market landscape, competitive benchmarks, identified white spaces, informed brand positioning statements, enabled brand re-positioning and expansion

Research And Development Intern at Pravasi Setu Foundation, May 2024 - Jun 2024 · 2 mos, Delhi, India, • Led outreach efforts to engage experts in diaspora-related fields for contributions to Pravasi Pulse Magazine. • Organized interviews and networking sessions, fostering valuable connections within the diaspora community. • Conducted thorough research and created comprehensive reviews and reports on various topics related to the Indian Diaspora.

Summer Intern at Sylvan Plyboard India Ltd, May 2024 - Jun 2024 · 2 mos, Kolkata, • Conducted stakeholder interviews and competitor research across the workforce to identify absence of medical insurance as the primary need to employees • Surveyed 194 employees on health needs, evaluated insurance plans across parameters, and recommended a best-fit policy extending coverage to 185 employees

Mentorship at Young Leaders for Active Citizenship (YLAC), Feb 2024 - Apr 2024 · 3 mos, • Received guidance from The Quantum Hub at YLAC for a paper regarding Public Distribution System(PDS) in Pune City. • Recognized as first-place winner at Ka-Ching EJCon hosted by NMIMS(SAMSOE) for policy recommendations on the PDS

Education

B.Sc. Economics (Honours), Economics, Symbiosis School of Economics

Commerce, ISC, Delhi Public School - India