---
title: "Pawan Kumar Tiwari - Director of Product Management in Greater Bengaluru Area | Tal"
description: "Meet Pawan Kumar Tiwari, Product Leader | Ad Tech | Retail Media Network | Ad Decisioning, Yield & Targeting | Built Onsite Ads at Scale | AI/ML for Ad Ranking and Personalisation based in Greater Bengaluru Area. AI stack includes aistudio, gemini, and openai."
image: "https://tal.club/meet/pawan-kumar-tiwari/share-image"
---

# Pawan Kumar Tiwari on Tal

## Headline

Product Leader \| Ad Tech \| Retail Media Network \| Ad Decisioning, Yield & Targeting \| Built Onsite Ads at Scale \| AI/ML for Ad Ranking and Personalisation

## About

Seasoned product leader in ad tech monetisation

## Location

Greater Bengaluru Area

## AI stack

aistudio

gemini

openai

perplexity

## Work experience

Director of Product Management at Target, Jul 2024 \- Present · 1 yr 10 mos, Bengaluru, Karnataka, India, Lead roadmap for Display and Sponsored Product Ads for onsite retail media network Driving platform evolution to enhance ad relevance, yield optimization, and advertiser performance Partnering with cross\-functional teams to shape next\-gen retail media monetization platform

Director of Product Management at ShareChat, Apr 2023 \- Mar 2024 · 1 yr, Bengaluru, Karnataka, India, Adtech, Performance marketing platform, Programmatic ads, Self serve ads platform, Machine Learning \- prediction, relevance, bidding, auction, Sales Enablement

Head of Product, Search and Shopping at Huawei Consumer Business Group, Apr 2020 \- Nov 2022 · 2 yrs 8 mos, Greater Bengaluru Area, Global head for Search & Shopping Ads serving 33 countries; led multi\-national teams\. Built managed\-serve platform handling multimillion\-dollar campaigns; launched new business models\. Scaled ads DAU from a few thousands to \~30M\+ and average monetizable inventory per user by \~3X by launching new content experiences, integrating with new surfaces and increasing user engagement\. Improved ad relevance to increase CTRs by \~90% and conversion rates by \~60%\.

Head \- Programmatic Monetization & Ad Operations at MX Player, Nov 2018 \- Mar 2020 · 1 yr 5 mos, Mumbai Area, India, Led ad\-tech product and operations for display, video and in\-game monetization globally \(75M\+ DAU\) and scaled product to 500 million ad impressions per day\. Revamped ad tech product implementation to optimize ad requests and increased ad inventory by \~45%\. Introduced data driven ad rules setup, launched new ad formats, added multiple demand partners across the globe and increased ad fill rate and CPMs to lift revenue by \~60%\. Increased demand partners by 4X\.

Product Manager II, Search Monetization at Microsoft, Sep 2016 \- Nov 2018 · 2 yrs 3 mos, Bengaluru Area, India, Minimized low quality ad impressions from \~9% to less than 1% in a key market\. Drove ad relevance analyses Helped launch Automated Bidding product \(\+2\.7% revenue impact\), Hotel Search Ad product \(\+3% revenue impact\) and Automated Search Campaign creation product \(\+0\.9% revenue impact\)

## Education

Master of Business Administration \- MBA, Business Management, Indian Institute of Management Ahmedabad

B\. Tech, Electrical Engineering, Indian Institute of Technology, Kanpur

[View the original profile](https://tal.club/meet/pawan-kumar-tiwari)

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