Pawan Kumar Tiwari profile photo 1 on Tal

Pawan Kumar Tiwari

Product Leader | Ad Tech | Retail Media Network | Ad Decisioning, Yield & Targeting | Built Onsite Ads at Scale | AI/ML for Ad Ranking and Personalisation

Greater Bengaluru Area

9+ years of work experience

Target
Jul 20241 yr 10 mosPresent

Bengaluru, Karnataka, India

Lead roadmap for Display and Sponsored Product Ads for onsite retail media network Driving platform evolution to enhance ad relevance, yield optimization, and advertiser performance Partnering with cross-functional teams to shape next-gen retail media monetization platform
ShareChat
Apr 20231 yrMar 2024

Bengaluru, Karnataka, India

Adtech, Performance marketing platform, Programmatic ads, Self serve ads platform, Machine Learning - prediction, relevance, bidding, auction, Sales Enablement
Huawei Consumer Business Group
Apr 20202 yrs 8 mosNov 2022

Greater Bengaluru Area

Global head for Search & Shopping Ads serving 33 countries; led multi-national teams. Built managed-serve platform handling multimillion-dollar campaigns; launched new business models. Scaled ads DAU from a few thousands to ~30M+ and average monetizable inventory per user by ~3X by launching new content experiences, integrating with new surfaces and increasing user engagement. Improved ad relevance to increase CTRs by ~90% and conversion rates by ~60%.
MX Player
Nov 20181 yr 5 mosMar 2020

Mumbai Area, India

Led ad-tech product and operations for display, video and in-game monetization globally (75M+ DAU) and scaled product to 500 million ad impressions per day. Revamped ad tech product implementation to optimize ad requests and increased ad inventory by ~45%. Introduced data driven ad rules setup, launched new ad formats, added multiple demand partners across the globe and increased ad fill rate and CPMs to lift revenue by ~60%. Increased demand partners by 4X.
Microsoft
Sep 20162 yrs 3 mosNov 2018

Bengaluru Area, India

Minimized low quality ad impressions from ~9% to less than 1% in a key market. Drove ad relevance analyses Helped launch Automated Bidding product (+2.7% revenue impact), Hotel Search Ad product (+3% revenue impact) and Automated Search Campaign creation product (+0.9% revenue impact)

Pawan’s AI Stack

aistudio
aistudio
gemini
gemini
openai
openai
perplexity
perplexity

Education

Indian Institute of Management Ahmedabad

Master of Business Administration - MBA, Business Management

Indian Institute of Management Ahmedabad

20082 yrs2010
Indian Institute of Technology, Kanpur

B. Tech, Electrical Engineering

Indian Institute of Technology, Kanpur

20024 yrs2006

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Headline

Product Leader | Ad Tech | Retail Media Network | Ad Decisioning, Yield & Targeting | Built Onsite Ads at Scale | AI/ML for Ad Ranking and Personalisation

About

Seasoned product leader in ad tech monetisation

Location

Greater Bengaluru Area

AI stack

aistudio

gemini

openai

perplexity

Work experience

Director of Product Management at Target, Jul 2024 - Present · 1 yr 10 mos, Bengaluru, Karnataka, India, Lead roadmap for Display and Sponsored Product Ads for onsite retail media network Driving platform evolution to enhance ad relevance, yield optimization, and advertiser performance Partnering with cross-functional teams to shape next-gen retail media monetization platform

Director of Product Management at ShareChat, Apr 2023 - Mar 2024 · 1 yr, Bengaluru, Karnataka, India, Adtech, Performance marketing platform, Programmatic ads, Self serve ads platform, Machine Learning - prediction, relevance, bidding, auction, Sales Enablement

Head of Product, Search and Shopping at Huawei Consumer Business Group, Apr 2020 - Nov 2022 · 2 yrs 8 mos, Greater Bengaluru Area, Global head for Search & Shopping Ads serving 33 countries; led multi-national teams. Built managed-serve platform handling multimillion-dollar campaigns; launched new business models. Scaled ads DAU from a few thousands to ~30M+ and average monetizable inventory per user by ~3X by launching new content experiences, integrating with new surfaces and increasing user engagement. Improved ad relevance to increase CTRs by ~90% and conversion rates by ~60%.

Head - Programmatic Monetization & Ad Operations at MX Player, Nov 2018 - Mar 2020 · 1 yr 5 mos, Mumbai Area, India, Led ad-tech product and operations for display, video and in-game monetization globally (75M+ DAU) and scaled product to 500 million ad impressions per day. Revamped ad tech product implementation to optimize ad requests and increased ad inventory by ~45%. Introduced data driven ad rules setup, launched new ad formats, added multiple demand partners across the globe and increased ad fill rate and CPMs to lift revenue by ~60%. Increased demand partners by 4X.

Product Manager II, Search Monetization at Microsoft, Sep 2016 - Nov 2018 · 2 yrs 3 mos, Bengaluru Area, India, Minimized low quality ad impressions from ~9% to less than 1% in a key market. Drove ad relevance analyses Helped launch Automated Bidding product (+2.7% revenue impact), Hotel Search Ad product (+3% revenue impact) and Automated Search Campaign creation product (+0.9% revenue impact)

Education

Master of Business Administration - MBA, Business Management, Indian Institute of Management Ahmedabad

B. Tech, Electrical Engineering, Indian Institute of Technology, Kanpur

Pawan Kumar Tiwari - Director of Product Management in Greater Bengaluru Area | Tal