---
title: "Pavan Shandilya - Senior Creative Strategist in Bengaluru | Tal"
description: "Meet Pavan Shandilya, Growth Marketing Strategist | Marketing Engines for Education & Wellness Companies | 12 Ads Running 1+ Year based in Bengaluru. AI stack includes elevenlabs, gemini, and notion."
image: "https://tal.club/meet/pavan-shandilya/share-image"
---

# Pavan Shandilya on Tal

## Headline

Growth Marketing Strategist \| Marketing Engines for Education & Wellness Companies \| 12 Ads Running 1\+ Year

## About

I build marketing engines for education and wellness companies\. Not "run your ads\." Not "write your copy\." The whole engine \- from audience research to production\-ready creative to campaign architecture to testing systems\. At Potencia Education \(a multi\-instructor personal development platform, 60\+ courses\), I'm the Growth & Video Lead\. Five years and counting\. What I've built: • Created 65 ad videos\. 12 still running after 1\+ year\. • Co\-wrote 8 VSL scripts that are still converting today\. • Led webinar funnel strategy and video\-led Meta campaigns across global markets\. Before Potencia, I was the first marketing hire at Quantum Leap Learning Solutions \- led YouTube growth from 2K to 25K subscribers and Instagram from 1K to 20K\. What I do: 1\. Market research & audience psychology 2\. Production\-ready ad copy, video scripts, VSL scripts 3\. Creative direction and campaign architecture 4\. Campaign management and optimization 5\. AI\-powered execution at team\-level output

## Location

Bengaluru

## AI stack

elevenlabs

gemini

notion

obsidian

claudecode

Kling AI

## Work experience

Senior Creative Strategist at Potencia Education, Jul 2021 \- Present · 5 y 1 mo, Bangalore, I make the creative that sells Potencia's courses, and I build the systems that produce it\. Potencia Education is a personal\-development education platform with 100\+ courses across Mind \(personal development, NLP, productivity\), Body \(fitness, nutrition, health\) and Spirit \(breathwork\)\. Instructors include founder Bogdan Juncewicz, Dan Brule \(breathwork, 53\+ years\), Tom Broadwell \(health & fitness\) and Martin Messier \(NLP\)\. Distributed team across Europe, Asia, the US and the Middle East\. Creative and strategy: • Built the creative strategy behind video\-led Meta campaigns running in the US, Australia, New Zealand and the EU • Scripted and edited 185 of the company's 670 deployed ad videos\. 12 of mine are still running after more than a year • Co\-wrote and edited 8 VSL \(Video Sales Letters\) between 2021\-2024, still running and converting • Edited 450\+ videos across the full course library • Trained webinar presenters on delivery, upsell technique and deck design Systems I built that the whole team now runs on: • An automated audio cleanup pipeline that turns a raw voice recording into an editor\-ready file in about 30 seconds, replacing roughly 4 minutes of manual work per file in Adobe Audition\. Calibrated against approved manual edits, so the output matches the sound we had already signed off on • A detection stage built on top of it that flags every click, tap, mouth noise and repetition for the editor, with timestamps\. Reviewing and refining a guided audio used to take one person 25\-30 minutes each\. It now runs 12 audios in 30 minutes, and a 5\-minute guided audio has gone from roughly 3\.25 hours of total team time to about 1 hour • A breathing\-animation system where one codebase renders 9 different breathing practices from a config file, replacing a single\-purpose build that produced only one I build these with AI tools, because the manual versions were costing the team many hours every week\.

Marketing Media Manager \| Quantum Leap Learning Solutions \(Rajiv Talreja\) \| 2019 \- 2021 at Quantum Leap, Feb 2019 \- Jul 2021 · 2 yrs 6 mos, Bengaluru Area, India, Joined as the first marketing hire\. \- Led YouTube growth from 2K to 25K subscribers \- Led Instagram growth from 1K to 20K followers \- Directed 300\+ educational videos \- Established production workflows

CEO & Founder \| Shandilya Productions \| 2015 \- 2019 at SHANDILYA PRODUCTIONS, Mar 2015 \- Feb 2019 · 4 yrs, Bengaluru, Karnataka, India, Video production studio\. 45\+ clients across corporate, education, and media\. Transitioned to growth marketing in 2019\.

Business Analyst at Tech Mahindra, Mar 2014 \- Mar 2015 · 1 yr 1 mo, Bengaluru, Karnataka, India

Design & Development Engineer at Harsha Engineering, May 2012 \- Dec 2014 · 2 yrs 8 mos, Bangalore

## Education

Bachelor of Engineering \(BE\), Mechanical Engineering, Rajarajeshwari college of engineering

Jyothi Kendriya Vidyalaya

[View the original profile](https://tal.club/meet/pavan-shandilya)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/pavan-shandilya#person",
      "name": "Pavan Shandilya",
      "url": "https://tal.club/meet/pavan-shandilya",
      "image": "https://tal.club/meet/pavan-shandilya/profile-photo.jpg",
      "description": "Meet Pavan Shandilya, Growth Marketing Strategist | Marketing Engines for Education & Wellness Companies | 12 Ads Running 1+ Year based in Bengaluru. AI stack includes elevenlabs, gemini, and notion.",
      "jobTitle": "Senior Creative Strategist",
      "worksFor": {
        "@type": "Organization",
        "name": "Potencia Education"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Senior Creative Strategist"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Rajarajeshwari college of engineering"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Jyothi Kendriya Vidyalaya"
        }
      ],
      "knowsAbout": [
        "elevenlabs",
        "gemini",
        "notion",
        "obsidian",
        "claudecode",
        "Kling AI"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/pavan-shandilya#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/pavan-shandilya#webpage",
      "url": "https://tal.club/meet/pavan-shandilya",
      "name": "Pavan Shandilya on Tal",
      "description": "Meet Pavan Shandilya, Growth Marketing Strategist | Marketing Engines for Education & Wellness Companies | 12 Ads Running 1+ Year based in Bengaluru. AI stack includes elevenlabs, gemini, and notion.",
      "dateModified": "2026-08-18T10:06:17.926Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/pavan-shandilya#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/pavan-shandilya/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/pavan-shandilya/profile-photo.jpg",
        "caption": "Pavan Shandilya profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```