Headline

Growth Marketing Strategist | Marketing Engines for Education & Wellness Companies | 12 Ads Running 1+ Year

About

I build marketing engines for education and wellness companies. Not "run your ads." Not "write your copy." The whole engine - from audience research to production-ready creative to campaign architecture to testing systems. At Potencia Education (a multi-instructor personal development platform, 60+ courses), I'm the Growth & Video Lead. Five years and counting. What I've built: • Created 65 ad videos. 12 still running after 1+ year. • Co-wrote 8 VSL scripts that are still converting today. • Led webinar funnel strategy and video-led Meta campaigns across global markets. Before Potencia, I was the first marketing hire at Quantum Leap Learning Solutions - led YouTube growth from 2K to 25K subscribers and Instagram from 1K to 20K. What I do: 1. Market research & audience psychology 2. Production-ready ad copy, video scripts, VSL scripts 3. Creative direction and campaign architecture 4. Campaign management and optimization 5. AI-powered execution at team-level output

Location

Bengaluru

AI stack

elevenlabs

gemini

notion

obsidian

claudecode

Kling AI

Work experience

Senior Creative Strategist at Potencia Education, Jul 2021 - Present · 5 y 1 mo, Bangalore, I make the creative that sells Potencia's courses, and I build the systems that produce it. Potencia Education is a personal-development education platform with 100+ courses across Mind (personal development, NLP, productivity), Body (fitness, nutrition, health) and Spirit (breathwork). Instructors include founder Bogdan Juncewicz, Dan Brule (breathwork, 53+ years), Tom Broadwell (health & fitness) and Martin Messier (NLP). Distributed team across Europe, Asia, the US and the Middle East. Creative and strategy: • Built the creative strategy behind video-led Meta campaigns running in the US, Australia, New Zealand and the EU • Scripted and edited 185 of the company's 670 deployed ad videos. 12 of mine are still running after more than a year • Co-wrote and edited 8 VSL (Video Sales Letters) between 2021-2024, still running and converting • Edited 450+ videos across the full course library • Trained webinar presenters on delivery, upsell technique and deck design Systems I built that the whole team now runs on: • An automated audio cleanup pipeline that turns a raw voice recording into an editor-ready file in about 30 seconds, replacing roughly 4 minutes of manual work per file in Adobe Audition. Calibrated against approved manual edits, so the output matches the sound we had already signed off on • A detection stage built on top of it that flags every click, tap, mouth noise and repetition for the editor, with timestamps. Reviewing and refining a guided audio used to take one person 25-30 minutes each. It now runs 12 audios in 30 minutes, and a 5-minute guided audio has gone from roughly 3.25 hours of total team time to about 1 hour • A breathing-animation system where one codebase renders 9 different breathing practices from a config file, replacing a single-purpose build that produced only one I build these with AI tools, because the manual versions were costing the team many hours every week.

Marketing Media Manager | Quantum Leap Learning Solutions (Rajiv Talreja) | 2019 - 2021 at Quantum Leap, Feb 2019 - Jul 2021 · 2 yrs 6 mos, Bengaluru Area, India, Joined as the first marketing hire. - Led YouTube growth from 2K to 25K subscribers - Led Instagram growth from 1K to 20K followers - Directed 300+ educational videos - Established production workflows

CEO & Founder | Shandilya Productions | 2015 - 2019 at SHANDILYA PRODUCTIONS, Mar 2015 - Feb 2019 · 4 yrs, Bengaluru, Karnataka, India, Video production studio. 45+ clients across corporate, education, and media. Transitioned to growth marketing in 2019.

Business Analyst at Tech Mahindra, Mar 2014 - Mar 2015 · 1 yr 1 mo, Bengaluru, Karnataka, India

Design & Development Engineer at Harsha Engineering, May 2012 - Dec 2014 · 2 yrs 8 mos, Bangalore

Education

Bachelor of Engineering (BE), Mechanical Engineering, Rajarajeshwari college of engineering

Jyothi Kendriya Vidyalaya