---
title: "Pavan Nemali - Independent Growth & Performance Marketing Consultant in Bengaluru | Tal"
description: "Meet Pavan Nemali, Marketing & Growth Leader | Independent Performance Marketing Consultant | Agency Leadership | Brand & Portfolio Growth | Ex DDB Mudra, Ex Ogilvy & Mather, Ex Unigage, Ex CEO at Catalysts based in Bengaluru. AI stack includes claude code, gemini, and lovable. Explore public work..."
image: "https://tal.club/meet/pavan-nemali/share-image"
---

# Pavan Nemali on Tal

## Headline

Marketing & Growth Leader \| Independent Performance Marketing Consultant \| Agency Leadership \| Brand & Portfolio Growth \| Ex DDB Mudra, Ex Ogilvy & Mather, Ex Unigage, Ex CEO at Catalysts

## About

🚫 I don't optimise clicks\. I optimise businesses\. Clicks don't pay salaries\. Impressions don't build companies\. ROAS alone doesn't prove profitable growth\. With 17\+ years of experience across Growth, Performance Marketing, Unit Economics, and P&L, I help businesses build acquisition engines that are scalable and commercially sustainable\. 📊 SCALE I'VE OPERATED AT 🚀 ₹100Cr\+ quarterly ad spend managed 👥 Scaled teams from 12 → 85 members ⚡ 40% delivery cost reduction via AI\-led workflows 📈 30% margin improvement via operational transformation 🏆 Top 6% Google Premier Partner among Indian independent agencies 🎯 HOW I THINK ABOUT GROWTH CAC → Conversion → Revenue → LTV → Contribution → P&L\. The goal isn't to make dashboards look better; it's to improve business economics\. I diagnose where growth breaks, scales, and costs across media, funnels, tech, and sales\. 📌 1\. FRACTIONAL GROWTH LEADERSHIP & P&L When you need senior ownership without a full\-time CXO layer, I step in to: Connect marketing directly to the P&L Improve CAC, LTV, and payback economics Diagnose funnel leakage and build channel strategies Establish executive\-level KPIs and governance 📌 2\. SECTOR PLAYBOOKS My experience spans sectors with fundamentally different acquisition economics: Real Estate, Healthcare/IVF, D2C, Retail, and Finserv\. Brands: BlueStone \| Sleepyhead \| Nova IVF \| Star Health \| Duroflex \| IFB \| Shoppers Stop \| Neeman's \| FITTR\. The advantage is knowing how CAC, sales cycles, customer quality, and margins behave differently by industry\. 📌 3\. AI\-DRIVEN OPERATIONS & TRANSFORMATION AI should improve organizational economics, not just speed\. At Catalysts, I reduced delivery costs by 40% and improved margins by 30% by implementing Claude\-powered workflows and redesigning processes for productivity\. Higher output, lower friction\. 🧠 CORE EXPERTISE Growth Strategy \| Performance Marketing \| Unit Economics \| CAC & LTV Optimization \| AI Automation \| Agency Transformation \| GTM Strategy \| Profitability 🤝 WHO I WORK WITH & OPEN TO I partner with founders, VCs, boards, and CMOs for: Fractional Head of Growth / CMO Performance & Agency Transformation Growth Advisory & Strategic Consulting 📩 If your growth needs to become more predictable and profitable, DM me your challenge\.

## Location

Bengaluru

## AI stack

claude code

gemini

lovable

meta

openai

replit

## Work experience

Independent Growth & Performance Marketing Consultant at Self Employed, Sep 2026 \- Present · 1 mo, India, I’m excited to begin a new professional chapter as an Independent Consultant, partnering with founders and businesses to build stronger brands, create scalable customer acquisition engines, and drive sustainable growth\. My consulting focus spans D2C, IVF & Healthcare, and Real Estate—sectors where the right combination of brand strategy, performance marketing, technology, data, and customer experience can create significant business impact\. I help businesses address challenges across: • Growth & marketing strategy • Performance marketing & customer acquisition • Brand positioning & go\-to\-market strategy • Lead generation & conversion optimisation • Marketing funnel & customer journey • Digital transformation & AI adoption • Marketing analytics & performance measurement • CRM, retention & remarketing • Marketing\-sales alignment • Agency, team & marketing function strategy For D2C brands, my focus is on building scalable acquisition engines while strengthening positioning, creative strategy, conversion, retention and customer lifetime value\. For IVF & healthcare businesses, I focus on building trust\-led digital strategies that connect patient acquisition, content, reputation, lead quality, conversion and patient experience\. For real estate businesses, I work on improving project positioning, digital acquisition, lead quality, marketing\-to\-sales alignment, nurturing and measurable revenue contribution\. My philosophy is simple: marketing should contribute to business growth—not just generate activity\. I believe the strongest growth strategies connect Business \+ Brand \+ Customer \+ Data \+ Technology\. I’m open to working with founders, CEOs, marketing leaders and organisations looking for a strategic growth partner—whether the requirement is consulting, advisory, a specific growth project, marketing transformation, or hands\-on execution\. This is an exciting new chapter, and I look forward to collaborating with ambitious businesses\.

Personal goal pursuit at Career Break, Jun 2026 \- Aug 2026 · 3 mos, Bengaluru, Karnataka, India, After leading a business transformation at Catalysts, I took a deliberate 3\-month break to step back, reflect, and chart my next chapter with intent rather than urgency\. 🎯 Purpose of the Break Evaluated leadership and consulting opportunities aligned with 17\+ years in performance marketing, growth, and agency leadership\. Engaged with founders, CEOs, and industry leaders to understand emerging challenges in customer acquisition and marketing ROI\. Sharpened my perspective on building high\-growth brands, managing marketing portfolios, and driving measurable business outcomes\. 🧭 Key Outcomes Clarified a direction focused on outcome\-driven growth partnerships across Real Estate, D2C, and IVF/Healthcare\. Strengthened my point of view on AI\-led marketing operations and value\-based growth models\. Returned with sharper focus, ready to bring this thinking into my next role\.

Chief Executive Officer at Catalysts, Feb 2026 \- May 2026 · 4 mos, Greater Bengaluru Area, Catalysts \| Business Transformation & Growth Leadership Most agencies compete on deliverables\. I believe they should compete on business outcomes\. At Catalysts, I led the transformation of the agency's commercial model and operating system, shifting from traditional retainers to a Value\-Based Growth Model where success was measured by CAC, ROAS, lead quality, revenue impact, and profitability\. 🚀 Business Impact • Reduced delivery costs by 40% through operational redesign\. • Improved agency margins by 30% through commercial and process optimization\. • Built specialty\-led pods that improved ownership, execution speed, and expertise\. • Shifted client reporting from activity metrics to business outcomes\. 🤖 AI\-Led Operations • Built an AI\-powered communication framework using Claude for client emails, daily reports, and documentation\. • Automated repetitive workflows, reducing manual effort while improving consistency\. • Created scalable playbooks that accelerated onboarding and cross\-team collaboration\. 📈 Strategic Growth • Redesigned client conversations around growth instead of deliverables\. • Helped position the agency to compete on measurable business impact rather than price\. • Built systems that aligned client success with agency incentives\. 🌟 Brands Worked with Shoppers Stop, Neeman's, FITTR, Sleepyhead, Duroflex, Ratnaakar, and other high\-growth businesses across retail, D2C, wellness, furniture, and real estate\. 💡 Leadership Philosophy I build growth systems where strategy, operations, AI, and commercial thinking work together—creating organizations that scale profitably and deliver measurable business outcomes\.

Head of Performance Marketing at Basil, Jun 2024 \- Mar 2026 · 1 yr 10 mos, Bengaluru, Head of Performance Marketing \| Basil Spearheaded the Performance Marketing division at Basil, building a high\-performing digital marketing team from the ground up to deliver data\-driven campaigns with measurable ROI across a multi\-brand portfolio\. Key Responsibilities & Achievements: Team Building & Leadership: Recruited, structured, and mentored a team of performance specialists across Google, Meta, and full\-funnel acquisition, establishing the operational rigor required to scale team capacity efficiently\. Data\-Driven Campaign Architecture: Built SOPs and campaign frameworks anchored in clear attribution and business metrics\. Optimized media spend directly against CAC, ROAS, and revenue targets rather than vanity metrics like clicks or impressions\. Cross\-Brand Portfolio Management: Directed acquisition strategies across real estate, D2C, healthcare, and lifestyle portfolios, deploying tailored, sector\-specific playbooks to accelerate growth\. ROI\-First Operating Model: Instilled an agency culture centered on commercial outcomes, ensuring every performance initiative directly moved the needle on client revenue and unit economics\.

Senior Director Paid Media at Unigage, Jul 2021 \- May 2024 · 2 yrs 11 mos, Bangalore Urban, Senior Director – Performance Marketing \| Unigage 🚀 Led end\-to\-end performance marketing operations and client delivery across a portfolio of 25\+ brands \(including BlueStone, Star Health Insurance, Nova IVF, Duroflex, Sleepyhead, IFB, Scripbox, and Onsurity\), driving user acquisition and revenue scale across D2C, healthcare, fintech, and lifestyle sectors\. Key Achievements & Impact: 👥 Scaled Agency Capabilities: Built and expanded the performance marketing function from a 12\-person setup into an 85\-member specialist organization, directly managing teams of 25\+ performance marketers across Google, Meta, YouTube, and marketplaces\. 🏆 Top 6% Premier Partner Status: Directed the execution and budget discipline that earned the agency Google Premier Partner status, ranking it among the top 6% of independent digital agencies in India\. 💰 Portfolio & Ad Spend Management: Maintained P&L accountability while managing ₹100Cr\+ in quarterly ad spend across high\-CAC healthcare, considered\-purchase D2C, and high\-velocity fintech categories\. 📊 Advanced Attribution & Analytics: Implemented advanced attribution models to eliminate last\-click bias, ensuring media allocation directly optimized true unit economics, CAC, and bottom\-line revenue\.

Director \- Paid Media at Unigage, Jan 2018 \- Apr 2022 · 4 yrs 4 mos, Bengaluru Area, India

## Education

B\.com, Accounting, JNRV UNIVERSITY

B\.com, Institution/University

## Public links

- pavannemali\.lovable\.app: https://pavannemali\.lovable\.app/

[View the original profile](https://tal.club/meet/pavan-nemali)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/pavan-nemali#person",
      "name": "Pavan Nemali",
      "url": "https://tal.club/meet/pavan-nemali",
      "image": "https://tal.club/meet/pavan-nemali/profile-photo.jpg",
      "description": "Meet Pavan Nemali, Marketing & Growth Leader | Independent Performance Marketing Consultant | Agency Leadership | Brand & Portfolio Growth | Ex DDB Mudra, Ex Ogilvy & Mather, Ex Unigage, Ex CEO at Catalysts based in Bengaluru. AI stack includes claude code, gemini, and lovable. Explore public work...",
      "jobTitle": "Independent Growth & Performance Marketing Consultant",
      "worksFor": {
        "@type": "Organization",
        "name": "Self Employed"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Independent Growth & Performance Marketing Consultant"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "JNRV UNIVERSITY"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Institution/University"
        }
      ],
      "knowsAbout": [
        "claude code",
        "gemini",
        "lovable",
        "meta",
        "openai",
        "replit"
      ],
      "sameAs": [
        "https://pavannemali.lovable.app/"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/pavan-nemali#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/pavan-nemali#webpage",
      "url": "https://tal.club/meet/pavan-nemali",
      "name": "Pavan Nemali on Tal",
      "description": "Meet Pavan Nemali, Marketing & Growth Leader | Independent Performance Marketing Consultant | Agency Leadership | Brand & Portfolio Growth | Ex DDB Mudra, Ex Ogilvy & Mather, Ex Unigage, Ex CEO at Catalysts based in Bengaluru. AI stack includes claude code, gemini, and lovable. Explore public work...",
      "dateModified": "2026-09-09T01:21:32.222Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/pavan-nemali#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/pavan-nemali/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/pavan-nemali/profile-photo.jpg",
        "caption": "Pavan Nemali profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```