Paushali Guha profile photo 1 on Tal

Paushali Guha

Marketing Lead @ Thermaissance | B2B B2C Marketing,

Mumbai

14+ years of work experience

Thermaissance
Feb 20251 yr 7 mosPresent

Marketing Key Strategies, Patient-Centric Approach, Data-Driven Insights, Omni-channel Attribution. Analyze and predict trends in the Healthcare sector for strategic decision-making in creating and managing brand equity.
Laxmi Dental Limited
Apr 202410 mosJan 2025

• Led the global marketing strategy to enhance customer acquisition and retention. • Improved omni-channel campaigns across CRM, social media, and performance marketing. • Transformed analytics and customer insights to boost engagement and repeat business. • Collaborated with sales teams to accelerate lead conversion and enhance market penetration.
Hansa Cequity
Nov 20212 yrs 2 mosDec 2023

Maharashtra, India

Performance –driven and motivated Brand Strategist with skills to evaluate marketing opportunities, providing brand recommendations, and developing & implementing new strategies as per brand value preposition. Lead Dr Reddy's accounts in critical care division
MediaMedic Communications
Nov 20165 yrs 1 moNov 2021

Realm Media Solutions Private Limited
Apr 20124 yrs 8 mosNov 2016

Mumbai Metropolitan Region

In charge of research and development of FMCG & other various sectors withr Communications Strategy & yearly plan .which re-looked at key focus and result areas, digital , social and traditional media. Initiated and led the largest brand survey on key consumer motivators and barriers through quantitative and qualitative research which led to several key insights and deeper understanding of brand opportunities ahead. Media Planning & buying to ensure competitive strategy.

Paushali’s AI Stack

antigravity
antigravity
cursor
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Education

Jadavpur University

PG Mass Commnucation, Advertising

Jadavpur University

20011 yr2002

MBA- (spl brand marketing & communication)

NIBM

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Headline

Marketing Lead @ Thermaissance | B2B B2C Marketing,

About

With over 12 years of experience in marketing and brand management, I specialize in B2B and D2C marketing, pharmaceutical management, and omni-channel attribution. Currently serving as Marketing Lead at Thermaissance, I focus on leveraging patient-centric strategies, data-driven insights, and trend analysis in the healthcare sector to build and manage brand equity. My professional journey spans leadership roles across diverse industries, including healthcare, FMCG, and sustainability, where I’ve contributed to integrated marketing and communications initiatives. My work is grounded in identifying key consumer motivators and barriers, enabling strategic decision-making and impactful marketing solutions.

Location

Mumbai

AI stack

antigravity

cursor

Work experience

Marketing Lead at Thermaissance, Feb 2025 - Present · 1 yr 7 mos, Marketing Key Strategies, Patient-Centric Approach, Data-Driven Insights, Omni-channel Attribution. Analyze and predict trends in the Healthcare sector for strategic decision-making in creating and managing brand equity.

Global Marketing Specialist at Laxmi Dental Limited, Apr 2024 - Jan 2025 · 10 mos, • Led the global marketing strategy to enhance customer acquisition and retention. • Improved omni-channel campaigns across CRM, social media, and performance marketing. • Transformed analytics and customer insights to boost engagement and repeat business. • Collaborated with sales teams to accelerate lead conversion and enhance market penetration.

Marketing &Bussiness Solution at Hansa Cequity, Nov 2021 - Dec 2023 · 2 yrs 2 mos, Maharashtra, India, Performance –driven and motivated Brand Strategist with skills to evaluate marketing opportunities, providing brand recommendations, and developing & implementing new strategies as per brand value preposition. Lead Dr Reddy's accounts in critical care division

Brand Specialist at MediaMedic Communications, Nov 2016 - Nov 2021 · 5 yrs 1 mo

Manager : Marketing & Media Management at Realm Media Solutions Private Limited, Apr 2012 - Nov 2016 · 4 yrs 8 mos, Mumbai Metropolitan Region, In charge of research and development of FMCG & other various sectors withr Communications Strategy & yearly plan .which re-looked at key focus and result areas, digital , social and traditional media. Initiated and led the largest brand survey on key consumer motivators and barriers through quantitative and qualitative research which led to several key insights and deeper understanding of brand opportunities ahead. Media Planning & buying to ensure competitive strategy.

Education

PG Mass Commnucation, Advertising, Jadavpur University

MBA- (spl brand marketing & communication), NIBM