Headline

Senior UI UX Designer · Growth & Retention

About

I design product experiences that move retention, conversion, and revenue numbers — and I've spent the last year making AI tools part of how I get there, not just what I design. At Smytten, I owned end-to-end UX for a B2C/D2C discovery and e-commerce platform used by 2Cr+ people — research, problem framing, prototyping, and engineering handoff. I lean on AI tools to turn a prompt into a working interface faster than a traditional Figma-only process, then bring solid UX thinking to make sure it actually works for users. Before Smytten, I built high-impact campaigns at Swiggy reaching 7Cr+ users, where I learned to design fast, stay consistent, and build systems that scale. Currently exploring Senior UI UX Designer / Senior UX Designer roles in Bangalore — open to remote — where I can bring growth-focused design thinking and AI-native workflows to a product team. Outside of work: games, books, and the occasional cat break.

Location

Bengaluru

AI stack

claude code

claude

cursor

ChatGPT

Figma Make

Framer AI

Work experience

Senior UX Designer at Smytten, Apr 2024 - Jan 2026 · 1 yr 10 mos, - Owned end-to-end UX across Smytten's mobile app and web platform — a high-scale B2C & D2C discovery and E-commerce product serving millions of consumers — from research and problem framing through engineering handoff - Improved PDP-to-cart progression by 5% by designing AI-powered review summaries and trust-signal experiences optimised for mobile; decisions driven by funnel data, drop-off analysis, and usability testing - Drove competitive benchmarking across key verticals; delivered structured analysis that informed feature prioritisation and design direction across product squads. - Maintained consistent IA across multiple surfaces; produced annotated component specs, interaction notes, and edge-case docs that significantly reduced design-to-dev ambiguity.

UX Designer at Smytten, Sep 2022 - Apr 2024 · 1 yr 8 mos, - Led user research cycles (interviews, usability tests, persona mapping) that surfaced unmet needs across the trial journey and directly shaped quarterly roadmap priorities alongside PMs - Contributed to Figma-based design system — building and maintaining reusable mobile components, interaction specs, and edge-case documentation that reduced design-to-dev ambiguity at scale

Senior Graphic Designer at Swiggy, Apr 2022 - Sep 2022 · 6 mos, - Designed high-impact consumer campaigns and in-app visual experiences across Swiggy's mobile ecosystem, reaching 10M+ users at national scale - Led end-to-end production of festive and occasion-based campaigns, maintaining brand consistency across diverse cultural contexts - Built standardised design systems, style guides, and reusable component libraries in Figma — reducing production turnaround and enabling consistent execution across marketing and product teams

Graphic Designer at Swiggy, Sep 2020 - Apr 2022 · 1 yr 8 mos

Education

Bachelor's degree, Graphic Design, Lovely Professional University

Graphic Designing, Graphic Design, MAAC

Public links

helloparul.in: https://helloparul.in/

medium: https://medium.com/@theparul