Headline

Creative Director & Touring Operations | Merchandising Experience Designer | Legal | Certified Scrum Product Owner®

About

Part Creative Direction, part legal eagle, part lens jockey and full-time pretending I know what I’m doing....so far, so good. Bringning 7+ years of experience blending creative instinct, operational discipline, and legal oversight across music, design, and entertainment projects. I operate in fast-moving cultural and business environments where structure and creativity coexist. By choice I'm a creative thinker, by education...a lawyer and by instinct...a photographer. Over the years, I’ve learned the art of juggling contracts, cameras, and Photoshop like a caffeinated (decaf) octopus. I’m equally at home negotiating legal mumbo jumbo as I am obsessing over pixels and somehow, I make it look like a plan. I also run 404 Pixels, my personal brand and creative sandbox. It’s where I design, shoot, experiment, and build stuff that reflects my sensibilities...minimal, punchy, and layered with meaning. It’s less about scale, more about soul and taste. A creative problem solver who brings a blend of legal insight, strategic design thinking, and enough pop culture references to make your head spin? I love stepping into ambiguity, solving problems, executing fast, and building systems that make things work better, whether that’s for artists, teams, or live experiences. If you’re into bold projects, clean systems, and the occasional pop-culture metaphor, let’s connect. Adrak wali Chai's on me or coffee, if that's your elixir.

Location

India

AI stack

claude code

codex

langchain

langgraph

opencode

claudecode

Work experience

Founder at 404PIXELS ™, Aug 2022 - Present · 4 yrs 1 mo, India, A creative engine where photography, photo manipulation, branding, design, and visual storytelling come together. It’s a place where thoughtful creativity meets disciplined execution, making sure every visual serves a clear purpose.

Head of Business Operations at Robinville Art, Oct 2024 - Oct 2025 · 1 yr 1 mo, Lead brand, creative, legal, and operational strategy for artists and partnerships. Coordinated visual planning, content scheduling, supporting brand alignment and release execution. Scheduled artist & crew movement; handled bookings, logistics, and venue coordination to ensure timely execution.

Head of Creative & Business Operations at Robinville Art, Oct 2024 - Sep 2025 · 1 yr, • Leading business operations including legal ovesight, tour logistics, and artist coordination. • Managing logistics and branding for artists’ tours. • Conducting creative initiatives, overseeing photography, branding, and content creation. • Collaborating with senior management on strategic planning and company growth. • Ensuring smooth integration of creative and operational efforts across all projects.

Senior Designer - Merchandising Experience at Vista, 2024 - Oct 2024 · 10 mos, Onboarded designers, providing needful assistance to adapt to agile methodologies and scrum practices. Through Art Direction, created an efficient and faster feedback loop, to produce site assets with photography team. Retouching/modifying site assets with Adobe Gen AI & optimising end-to-end process for faster turn around time.

Product Designer- Merchandising Experience at Vista, Sep 2021 - Dec 2023 · 2 yrs 4 mos, • Asset Creation and launching NPIs. • Integrating new PDPs and CAT pages and optimising existing ones. • Defining user journey and flow for the Teamwear Categories and integrating 3D assets in new sports categories. • Art Direction- photography guidelines, streamlining the flow of photography for Large Assortment Product Categories.

Product Designer at Vista, 2021 - 2023 · 2 yrs, Formulated guidelines for photography and developed strategies to optimise PDPs and Category Pages. Optimised user journeys for new categories like Basketball Teamwear Clothing. Launched NPIs, increasing SKUs to bring in more business in NA, EU & ANZ locales.

Creative Designer at Parth Yadav, Jun 2019 - Sep 2021 · 2 yrs 4 mos, India, • Developing brand identity. (Logo, brand guide, merch, aesthetics and identity) • Making custom posts for multiple Social Media accounts for clients. • Revamping the UI of the whole site in order to re-align with the company's identity. • Creating custom mockups/ concept UI designs for clients.

Graphic Designer/ Photographer at Parth Yadav, Apr 2016 - Sep 2021 · 5 yrs 6 mos, India

Education

Master of Laws - LLM, Corporate Law, Ajeenkya D Y Patil University

L.L.M. (Corporate Law), Ajeenkya D Y Patil University

Public links

github: https://github.com/Parthyadav05