Headline

Product Designer | Ex @NMACC| Ex @Amazon Prime Videos | Nourishing the Creativity

About

I am a designer with a focus on clarity, credibility, and just the right amount of cheek. I design to challenge the industry's fads and fluff, instead producing something honest, creative, and thought-provoking. Before designing, I spent years crafting stories, strategies, and consumer experiences that moved the needle at Sugandhis, where I got to work across royalty, flower and culture. It was a crash course in ambition and scale, but somewhere along the way, I felt a pull to create something of me. Something sharper. More personal. More real. Designer was born out of that shift. I’m constantly obsessing over what’s next in the industry, researching, reading, and refining the way we think about design. What excites me today is not only creating design, but also establishing a movement that redefines what design can look and feel like in India. 🍁

Location

Pune City

AI stack

cursor

notion

openai

v0

Work experience

User Experience Designer at Nita Mukesh Ambani Cultural Centre, Apr 2024 - Mar 2025 · 1 yr, India, •Designed intuitive and visually compelling interfaces for 7+ NMACC shows, enhancing the overall user journey across web and mobile applications. •Created AI-enhanced digital wireframes that matched theme-based exhibition concepts with user flows and visuals for the ‘NMACC Art House’ digital signage. •Designed an intelligent seat allocation interface for ‘The Grand Theatre’ that maximizes user accommodations by taking into account audience age groups, real-time availability, and accessibility requirements. •Created an AI-enabled virtual assistant experience for the Broadway production of ‘The Sound of Music,’ bringing characters to life digitally for improved audience interaction and engagement.

Campus Relations and Communication Head at Entrepreneurship Development Cell, VIIT, Aug 2023 - May 2024 · 10 mos, Pune, Maharashtra, India

Guest Hospitality - Vishwapreneur at Entrepreneurship Development Cell, VIIT, Mar 2024 - Mar 2024 · 1 mo, On-site

Adorn & Baroque Creative Director - Vishwapreneur at Entrepreneurship Development Cell, VIIT, Feb 2024 - Mar 2024 · 2 mos, Pune, Maharashtra, India

UX Design Intern at Prime Video & Amazon MGM Studios, Dec 2023 - Feb 2024 · 3 mos, Hybrid, •Created UX roadmaps tailored to each project by utilizing a range of UX techniques. •Collaborated with the voice and UX writing teams to guarantee user guidance, clarity, and a consistent and logical tone across interfaces. •Delivering products with an intuitive user experience is the focus of this empathetic user advocate. •Identified target demographics through persona research. •Used UX research to back up suggestions for user interfaces.

Executive Creative Director at Sugandhis, May 2016 - May 2023 · 7 yrs 1 mo, Mumbai, Maharashtra, India, Briefing about sugandhis, This non-governmental organization is dedicated to preserving Sugandhis' cultural knowledge and Ayurvedic practices. We honor and protect this legacy with discretion, tact, and appropriate use. Indian culture is far too extensive, magnificent, and profoundly learned. One of the beauties bestowed upon us by Mother Earth are sugandhs made from natural flowers and leaves.

Education

Bachelor of Technology - BTech, Computer Engineering, Vishwakarma Institute of information technology