---
title: "Parth Patel - Senior Manager - Growth Marketing in Bengaluru | Tal"
description: "Meet Parth Patel, Senior Manager - Growth @Livspace, Ex-upGrad, Ex-Vedantu | IIM Bangalore based in Bengaluru. AI stack includes claude, gemini, and lovable."
image: "https://tal.club/meet/parth-patel-7/share-image"
---

# Parth Patel on Tal

## Headline

Senior Manager \- Growth @Livspace, Ex\-upGrad, Ex\-Vedantu \| IIM Bangalore

## About

A seasoned Growth Marketing Lead with over 5 years of experience across leading tech and education companies\. Currently, I lead Growth Marketing at upGrad, where I have successfully driven zero\-to\-5 Cr\+ annual growth and achieved a 20% quarterly revenue increase for TalentEdge\. I possess advanced proficiency in marketing tools and analytics platforms such as Clevertap, Google Analytics, and Tableau\. My academic background includes an MBA in General Management & Strategy from IIM Bangalore and a B\.Tech in Electrical Engineering from NIT Surat\. My achievements in driving revenue growth, optimizing processes, and leading cross\-functional teams highlight my expertise in growth marketing and strategic planning\.

## Location

Bengaluru

## AI stack

claude

gemini

lovable

openai

ChatGPT

Zapier

## Work experience

Senior Manager \- Growth Marketing at Livspace, Oct 2024 \- Present · 2 yrs 1 mo, Bengaluru, Karnataka, India

Growth Marketing Lead at upGrad, Dec 2022 \- Jun 2024 · 1 yr 7 mos, Bengaluru, India, 1\. Leading the Growth Charter at TalentEdge including Creative Designs, Product Journeys, Maketing Journeys, UI/UX & Social Media Marketing\. 2\. Additionally, Lead the complete Retention Marketing Channel across UpGrad Working Professionals Network with focus on Engagement, Retention & Reactivation\.

Associate Director \- Growth Marketing at Vedantu, Apr 2021 \- Dec 2022 · 1 yr 9 mos, Bengaluru, Karnataka, India, 1\. Designed and executed Annual Operating Plan 2021\- ‘22 for business growth with focus on digital and brand channels \(3x revenue growth YoY\) 2\. Owned & executed end\-to\-end marketing P&L for Vedantu for FY’21 & FY’22 \(Built cost efficiency of 30% and improved ROAS by 50% YoY\) 3\. Evaluated & executed lead qualification models for optimized sales & marketing processes \(sales efficiency by \+30%, marketing efficiency by \~10%\) 4\. Optimized and automated the revenue driving processes \(error% < 5%, fraud reduction by \~15%, marketing process efficiency by \+20% QoQ\) 5\. Ideated & organized multiple growth events like VOTE, VMSAT & Master Talks to drive short\-term jump in revenue & engagement \(Avg\. ROI 1\.5\+\) 6\. Owned student engagement on Vedantu platform into multiple products \(adoption% growth of 20% & time spent on platform grew by 15% QoQ\) 7\. Managed a team of 6\+ members \(includes 2 Growth managers and 2 Business Analysts\) and 20\+ stakeholders from multiple functions

Growth Manager at Vedantu, Jun 2019 \- Mar 2021 · 1 yr 10 mos, Bengaluru, Karnataka, India, 1\. Co\-Ideated Cost Attribution Model, improved ROI by 25% & increased Cust\. Retention by 20% 2\. Designed & Implemented Lead Scoring Model, Improved Sales Conv\. by 0\.5% & Rev\. by Rs\. 61L 3\. Created Lead Allocation Plan, conducted Mkt\. Res\. to launch 3 New Hubs, expected Rev\. Rs\. 20L 4\. Optimized Cust\. Targeting, reduced mktg\. cost by 10%,improved CTR & CVR by 0\.35% & 4\.1% 5\. Ideated 5\+ Mktg\. Campaigns, increased Cust\. Acquisition by 13\.5k\+, Cust\. Engagement by 10% 6\. Analyzed 5\+ Competitors, Prim\. Res\. 1500\+ Resps\., Identified 3 Painpoints & Key Diff\. Factors

## Education

Master of Business Administration \- MBA, Business Administration and Management, General, Indian Institute of Management Bangalore

Bachelor of Technology \- BTech, Electrical and Electronics Engineering, Sardar Vallabhbhai National Institute of Technology, Surat

[View the original profile](https://tal.club/meet/parth-patel-7)

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