Headline

Senior Manager - Growth @Livspace, Ex-upGrad, Ex-Vedantu | IIM Bangalore

About

A seasoned Growth Marketing Lead with over 5 years of experience across leading tech and education companies. Currently, I lead Growth Marketing at upGrad, where I have successfully driven zero-to-5 Cr+ annual growth and achieved a 20% quarterly revenue increase for TalentEdge. I possess advanced proficiency in marketing tools and analytics platforms such as Clevertap, Google Analytics, and Tableau. My academic background includes an MBA in General Management & Strategy from IIM Bangalore and a B.Tech in Electrical Engineering from NIT Surat. My achievements in driving revenue growth, optimizing processes, and leading cross-functional teams highlight my expertise in growth marketing and strategic planning.

Location

Bengaluru

AI stack

claude

gemini

lovable

openai

ChatGPT

Zapier

Work experience

Senior Manager - Growth Marketing at Livspace, Oct 2024 - Present · 2 yrs 1 mo, Bengaluru, Karnataka, India

Growth Marketing Lead at upGrad, Dec 2022 - Jun 2024 · 1 yr 7 mos, Bengaluru, India, 1. Leading the Growth Charter at TalentEdge including Creative Designs, Product Journeys, Maketing Journeys, UI/UX & Social Media Marketing. 2. Additionally, Lead the complete Retention Marketing Channel across UpGrad Working Professionals Network with focus on Engagement, Retention & Reactivation.

Associate Director - Growth Marketing at Vedantu, Apr 2021 - Dec 2022 · 1 yr 9 mos, Bengaluru, Karnataka, India, 1. Designed and executed Annual Operating Plan 2021- ‘22 for business growth with focus on digital and brand channels (3x revenue growth YoY) 2. Owned & executed end-to-end marketing P&L for Vedantu for FY’21 & FY’22 (Built cost efficiency of 30% and improved ROAS by 50% YoY) 3. Evaluated & executed lead qualification models for optimized sales & marketing processes (sales efficiency by +30%, marketing efficiency by ~10%) 4. Optimized and automated the revenue driving processes (error% < 5%, fraud reduction by ~15%, marketing process efficiency by +20% QoQ) 5. Ideated & organized multiple growth events like VOTE, VMSAT & Master Talks to drive short-term jump in revenue & engagement (Avg. ROI 1.5+) 6. Owned student engagement on Vedantu platform into multiple products (adoption% growth of 20% & time spent on platform grew by 15% QoQ) 7. Managed a team of 6+ members (includes 2 Growth managers and 2 Business Analysts) and 20+ stakeholders from multiple functions

Growth Manager at Vedantu, Jun 2019 - Mar 2021 · 1 yr 10 mos, Bengaluru, Karnataka, India, 1. Co-Ideated Cost Attribution Model, improved ROI by 25% & increased Cust. Retention by 20% 2. Designed & Implemented Lead Scoring Model, Improved Sales Conv. by 0.5% & Rev. by Rs. 61L 3. Created Lead Allocation Plan, conducted Mkt. Res. to launch 3 New Hubs, expected Rev. Rs. 20L 4. Optimized Cust. Targeting, reduced mktg. cost by 10%,improved CTR & CVR by 0.35% & 4.1% 5. Ideated 5+ Mktg. Campaigns, increased Cust. Acquisition by 13.5k+, Cust. Engagement by 10% 6. Analyzed 5+ Competitors, Prim. Res. 1500+ Resps., Identified 3 Painpoints & Key Diff. Factors

Education

Master of Business Administration - MBA, Business Administration and Management, General, Indian Institute of Management Bangalore

Bachelor of Technology - BTech, Electrical and Electronics Engineering, Sardar Vallabhbhai National Institute of Technology, Surat