---
title: "Parth Khanna - SME Google CX via xWF in Delhi | Tal"
description: "Meet Parth Khanna, Product Marketing Manager | GTM Strategy | Product Launches | Campaign Strategy | Google Ads | Performance Marketing | Account Management | Customer Experience based in Delhi. AI stack includes claude, codex, and elevenlabs."
image: "https://tal.club/meet/parth-khanna/share-image"
---

# Parth Khanna on Tal

## Headline

Product Marketing Manager \| GTM Strategy \| Product Launches \| Campaign Strategy \| Google Ads \| Performance Marketing \| Account Management \| Customer Experience

## About

I’m a Product Marketing and GTM professional with 5\.5\+ years of experience across Google, digital marketing, performance media, and customer experience\. My work sits at the intersection of product positioning, go\-to\-market strategy, integrated campaigns, media optimization, and stakeholder management\. At Google, I worked across Consumer Apps and Pixel marketing, supporting product launches and integrated campaigns across digital, CTV, print, OOH/DOOH and large\-scale media partnerships\. I contributed to the Pixel 8 and 8 Pro India launch, which reached 200M\+ impressions, and worked with agencies including GroupM, Essence Mediacom and Kantar\. I also project\-managed the Google Voice campaign “Bolne Se Sab Hoga,” which drove 120K\+ conversations and received the People’s Choice Award at the Google Marketing Awards\. As Head of Marketing at Adzpressway, I led GTM and campaign strategy for 15–20 brand and agency accounts across India, the US and the UK\. I helped grow one US client’s revenue from approximately $75K to approximately $1M, delivered campaign goals at around 80% of projected spend, and drove a 45% month\-over\-month conversion uplift during Diwali, IPL and Ramadan campaigns while maintaining flat budgets\. My experience also includes media planning, Google Ads, paid social, performance marketing, campaign analytics, client and agency management, market research, product launches, positioning, creative briefing and cross\-functional execution\. Currently, I work in Google Ads Customer Experience, where I lead and mentor a 12\-member APAC QA team and work on customer sentiment, AI\-assisted workflows, root\-cause analysis and process improvement\. I contributed to reducing negative sentiment in Google Ads support interactions by 38% quarter over quarter\. I’m particularly interested in opportunities across Product Marketing, GTM Strategy, Account Management, Brand Marketing and Marketing Strategy, where I can combine customer understanding, data\-driven marketing and cross\-functional execution to build products and campaigns that create measurable business impact\.

## Location

Delhi

## AI stack

claude

codex

elevenlabs

gemini

kimi

notebooklm

## Work experience

SME Google CX via xWF at Google, Feb 2026 \- Present · 8 mo, Gurugram, Haryana, India, Lead and mentor a 12\-member APAC QA team supporting Google Ads Customer Experience, with a focus on customer sentiment, AI\-assisted workflows, root\-cause analysis, quality governance, and process improvement\. Partner with engineering and Google AI development teams to improve support quality and operational effectiveness\. Key Achievements : \- Reduced negative sentiment in Google Ads support interactions by 38% QoQ, using People, Product, Process and Customer root\-cause analysis\. \- Lead and mentor a 12\-member APAC QA team\. \- Co\-owned the design and rollout of an AI\-powered sentiment\-tracking dashboard, replacing a manual Excel process\. \- Audit AI\-assisted support workflows and model outputs for accuracy and compliance\. \- Conduct RCA/RCCA on escalations and support\-quality issues\. \- Earned a Certification of Excellence at a Google\-hosted town hall\. Core Competencies : ▪ Customer Experience \(CX\) ▪ Quality Assurance ▪ AI\-assisted Workflows ▪ Root Cause Analysis ▪ Customer Sentiment Analysis ▪ Team Leadership & Mentoring ▪ Process Improvement ▪ Quality Governance ▪ Cross\-functional Collaboration ▪ Stakeholder Management

Head of Marketing at ADZPRESSWAY, Mar 2024 \- Oct 2025 · 1 yr 8 mos, India, Led product marketing, GTM and campaign strategy for 15–20 brand and agency accounts across India, the US and UK\. Managed client relationships, campaign performance, media optimization and cross\-functional delivery across BFSI, retail and foodtech\. Key Achievements : \- Grew one US client's revenue from approximately $75K to \~$1M\. \- Delivered campaign goals at approximately 80% of projected spend, against contracts allowing 30–50% overrun\. \- Increased client conversions by 45% MoM during Diwali, IPL and Ramadan campaigns while maintaining flat budgets\. \- Owned BFSI, retail and foodtech verticals and won clients across all three\. \- Built AI\-enabled workflow and QA checks with product teams, reducing campaign errors by 18%\. \- Managed campaign delivery across creative, media and offshore teams using structured work orders, estimates and Asana workflows\. Core Competencies : ▪ Product Marketing ▪ Go\-to\-Market Strategy ▪ Campaign Strategy ▪ Account Management ▪ Performance Marketing ▪ Media Planning & Optimisation ▪ Client & Agency Management ▪ Business Development ▪ Cross\-functional Leadership ▪ Marketing Analytics

Product Marketing Manager, Pixel at Google, Mar 2023 \- Mar 2024 · 1 yr 1 mo, Gurugram, Haryana, India, Supported Product Marketing and integrated campaign execution for Google Pixel in India, working across large\-scale media, creative, agency and cross\-functional workstreams\. Partnered with PMMs, developers and agencies to execute campaigns and manage post\-launch performance\. Key Achievements : \- Executed campaign workstreams for the Pixel 8 and 8 Pro India launch, across CTV, print, OOH/DOOH and digital\. \- Supported major partnerships including Koffee with Karan, ICC World Cup 2023 on Disney\+ Hotstar and Mr\. India x Google Pixel\. \- Contributed to an India launch reaching 200M\+ impressions\. \- Developed creative briefs and partnered with GroupM, Essence Mediacom and Kantar\. \- Led the India Immersion program for Google CXOs, structuring stakeholder sessions and field insights\. \- Tracked post\-launch campaign health and coordinated resolution of production issues\. Core Competencies : ▪ Product Marketing ▪ Product Launches ▪ Integrated Campaign Management ▪ Brand Marketing ▪ Media Strategy ▪ Creative Briefing ▪ Agency Management ▪ Stakeholder Management ▪ Campaign Analytics ▪ Cross\-functional Execution

PMM\-Consumer apps at Google, Mar 2022 \- Mar 2023 · 1 yr 1 mo, India, Worked across consumer marketing initiatives at Google India, supporting media strategy, campaign planning, consumer research and integrated marketing execution\. Partnered with PMMs, agencies and cross\-functional teams to improve campaign efficiency and consumer engagement\. Key Achievements : \- Rebuilt an Essence Mediacom media plan into weekly and daily TV and digital allocations, generating $2\.8M–$3M in savings over six weeks with no loss of reach\. \- Project\-managed Bolne Se Sab Hoga, a Google Voice campaign that generated 120K\+ conversations\. \- The campaign achieved a Google India record and received the Peoples Choice Award at the Google Marketing Awards\. \- Owned the cost\-per\-lead plan for Search and YouTube campaigns across India\. \- Conducted focus groups and quantitative research to inform subsequent creative campaigns\. Core Competencies : ▪ Product Marketing ▪ Consumer Marketing ▪ Media Planning ▪ Campaign Optimization ▪ Performance Marketing ▪ Market Research ▪ Consumer Insights ▪ Search Marketing ▪ YouTube Marketing ▪ Campaign Analytics

Account Manager at Adzealous Media Pvt Ltd, Jan 2021 \- Mar 2022 · 1 yr 3 mos, India, Managed 8–10 client accounts across CPA, CPR, CPL and CPI performance models, overseeing campaign setup, creative and landing\-page QA, delivery, tracking and stakeholder coordination within a performance marketing environment\. Key Achievements : \- Reduced acquisition costs by 18% and improved ROI by 32% through root\-cause analysis of tracking and delivery issues\. \- Reduced campaign inefficiencies by 25% through performance troubleshooting\. \- Achieved 95% error\-free reporting through trafficking documentation and discrepancy checks\. \- Improved tracking accuracy by 40%\. \- Reduced stakeholder issue resolution time by 30% through proactive troubleshooting\. Core Competencies : ▪ Account Management ▪ Performance Marketing ▪ Campaign Operations ▪ Ad Operations ▪ Campaign QA ▪ Performance Analytics ▪ Tracking & Attribution ▪ Client Management ▪ Troubleshooting ▪ Process Improvement

## Education

Bachelor of Technology, Information Technology, Dr\. A\.P\.J\. Abdul Kalam Technical University

[View the original profile](https://tal.club/meet/parth-khanna)

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