---
title: "Parth Sabhaya - Digital Marketing Manager in Bengaluru | Tal"
description: "Meet Parth Sabhaya, Performance Marketer | ₹5Cr+ Ad Spend | Bid Strategy & Conversion Rate Optimisation | GA4, GTM & Looker Studio | NMIMS MBA ’27 based in Bengaluru. AI stack includes anthropic apis, claude code, and hugging face."
image: "https://tal.club/meet/parth-29/share-image"
---

# Parth Sabhaya on Tal

## Headline

Performance Marketer \| ₹5Cr\+ Ad Spend \| Bid Strategy & Conversion Rate Optimisation \| GA4, GTM & Looker Studio \| NMIMS MBA ’27

## About

I’m a Digital Marketing Manager with experience managing over ₹3Cr in ad spend across Google and Meta platforms\. Over the last 2\+ years, I've worked across Real Estate, SaaS, and EdTech, focusing on scaling lead generation and fixing broken marketing funnels\. I've never been the type to wait for a playbook—I prefer getting into the weeds of campaign architecture, GA4 tracking, and bid optimization to figure out exactly what drives a 3\.5x ROAS\. Whether it's pivoting an entire strategy overnight to save a client's revenue pipeline or presenting data to stakeholders, my focus is always on tangible growth\. I'm currently pursuing my MBA in Marketing at NMIMS \(Class of '27\) to keep sharpening my overarching business strategy alongside my day\-to\-day technical execution\.

## Location

Bengaluru

## AI stack

anthropic apis

claude code

hugging face

opencode

## Work experience

Digital Marketing Manager at Sipify Marketing Pvt\. Ltd\., Apr 2026 \- Present · 3 mos, • Lead the performance marketing team across multiple client accounts, ensuring timely execution and goal achievement\. • Own stakeholder communication by presenting campaign insights, growth strategies, and business recommendations\. • Monitor CPA, CPL, ROAS, ROI, and lead quality to optimize campaign performance and maximize results\. • Coordinate with sales, creative, and development teams to deliver integrated marketing campaigns\. • Utilize AI tools to accelerate campaign analysis, reporting, workflow automation, and strategic decision\-making\.

Digital Marketing Executive at Sipify Marketing Pvt\. Ltd\., Feb 2026 \- Present · 5 mos, • Lead digital marketing strategy and execution for 10\+ client accounts, managing ₹8–10L monthly ad budgets across Google Ads and Meta Ads\. • Manage and mentor the in\-house performance marketing team, assigning tasks, reviewing campaign quality, and ensuring timely delivery\. • Own client stakeholder communication by presenting campaign performance, growth strategies, media plans, and optimization recommendations\. • Monitor team performance against CPA, CPL, ROAS, ROI, and lead generation targets, ensuring campaign profitability and client satisfaction\.

Campaign Manager at AdHook Media, Dec 2024 \- Aug 2025 · 9 mos, Delhi, India, • Managed high\-velocity Google Ads and Meta Ads accounts with 2–5L daily budgets across 8–12 client accounts simultaneously\. • Owned full end to end campaign operations including setup, QA checks, optimisation and issue resolution\. • Improved CTR by 28% and reduced CPL by 22–25% through continuous keyword, audience, creative and bidding optimisations\. • Improved spend efficiency by 20% by monitoring large daily budgets to prevent leakage and volatility\. • Reduced optimisation response time by 35% through automated reporting via Google Sheets and Looker Studio\. • Delivered 50\+ admissions for an education client in August — identified two untapped segments and built separate campaign strategies for each during a period considered dead for admissions\. • Managed client stakeholders directly across 8–12 accounts — handled escalations, communicated performance clearly and aligned clients on strategy pivots under pressure\.

Media Buying Team Lead at Pdavenue, Jul 2023 \- Nov 2024 · 1 yr 5 mos, Surat, • Led a team of 6 media buyers across 20\+ active campaigns managing 20L\+ monthly ad spend across Google Ads and Meta Ads\. • Delivered 3\.5x average ROAS consistently across international accounts\. • Drove 40% growth in qualified leads through full funnel audits, account restructures and controlled scaling\. • Scaled campaigns up to 2x spend while maintaining CPL and ROAS targets through close performance monitoring\. Spearheaded international expansion across USA, UK and Europe following a platform policy change that suspended all India operations — recovered and exceeded previous performance benchmarks\. • Mentored 6 media buyers — reviewed campaign setups, optimisation logs and QA checklists across all active accounts\. Managed cross\-functional stakeholder alignment — coordinated between clients, internal teams and leadership to drive campaign decisions and business outcomes\.

## Education

Master of Business Administration, Marketing, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\)

Bachelor of computer application, Bachelor of computer application, Veer Narmad South Gujarat University, Surat

[View the original profile](https://tal.club/meet/parth-29)

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