---
title: "Parinita H. - Doer in Bengaluru | Tal"
description: "Meet Parinita H., Doer | Online Business - D2C, Ecommerce & Quickcommerce based in Bengaluru."
image: "https://tal.club/meet/parinita-hendre/share-image"
---

# Parinita H\. on Tal

## Headline

Doer \| Online Business \- D2C, Ecommerce & Quickcommerce

## About

Hands\-on business leader with 15\+ years of experience across high\-growth D2C, E\-Commerce, Q\-Commerce, and FMCG brands\. Proven track record in full P&L ownership \- top\-line scaling, category launches, and GTM strategy\. Leading cross\-functional teams in growth, revenue, tech, brands & product, and operations\. Experience spans startup 0 → 1 \(Small Teams, High Output\), hyper\-online\-growth, and brand turnaround\. Experience: D2C, Quick Commerce, E\-commerce, Brand & Channel Marketing & Business P&L

## Location

Bengaluru

## Work experience

Doer at Everkind Consumers, Jul 2026 \- Present · 2 mos, Bengaluru, Karnataka, India, 500 things to think, do and create\.

Business Head at Bold Care, Oct 2023 \- Feb 2026 · 2 yrs 5 mos, Mumbai, Maharashtra, India, India’s No\. 1 Digital\-First Sexual Health Consumer Brand for Men & India's 1st Phase\-level brand for Women \- Full P&L \(Top line / Bottom line, NPD, Growth \- D2C, Quick\-commerce & E\-commerce, Hiring & Business responsibility across organisation\) \- Brand Building through meaningful storytelling & groundbreaking campaigns \- Responsible for Brand positioning and tone of voice & consistency across all touch points\. Achievements: \- Developed new revenue channels, D2C & GTM for new brands/categories \- adding 2X more topline contribution on Bold Care \- Achieved X% EBITDA growth by streamlining operations and maximising efficiency in marketing spend\. \- Launched Bold Care' Women's Brand \(www\.trybloom\.in\) across D2C & Ecomm which contributed to 14% of the company’s total revenue within first quarter\. \- Increased brand awareness by 85% through influencer collaborations, Ranveer X Johnny Sin Campaign and relevant partnerships Responsibilities: \- Budget planning and financial performance related to categories/ product lines, aiming for profitability and sustainable growth\. \- Responsible for the monthly/quarterly revenue targets and midterm strategy & budget planning\. \- Brand planning calendar, social/organic, cross\-functional activities and planning process, manage timelines \- Track key performance metrics & overall business revenue\.

VP \- Business Strategy & Growth at Think9 Consumer, Oct 2022 \- Oct 2023 · 1 yr 1 mo, Mumbai, Maharashtra, India, Think9: House of brands that co\-creates and operates Digital\-First Brands for Digital\-First Consumers in the Fashion, Food, Home and Personal Care space\. The job is simple: Solving interesting and large\-impact problems across the organisation \(Founders office & Overall P&L\) Achievements: \- Managing a portfolio of 2\.4 Cr MRR, ensuring sustained growth and profitability in a review & and strategic capacity \- Collaborate with leadership and brand Leads to define clear objectives monthly across revenue, marketing and operation levers in the form of OKRs\. \- Launched 3 GTMs for Beauty, Food \(Staples\) & Nutraceutical Categories \- Moved 2 brands on Amazon Fulfillment \(Cloudtail\) and increased Profit Margin by 7% Responsibilities: \- Oversee and optimize data analysis and management processes for category business units and marketing functions\. \- Develop and share observations and insights for each revenue driver to guide strategies across food, fashion, HPC & and BPC\. \- Track key performance metrics and overall business revenue for 5 brands\. Skills: \- Adept in collaborative leadership, working efficiently with cross\-functional teams such as growth, revenue, product, and operations \(Team Management & and nurturing\) \- Strong analytical skills focusing on data\-driven decision\-making using metrics such as OKRs\. \- Excellent business proposal development skills, covering critical areas like pricing, profitability, channels, and ROI\. Categories handled: Fashion, FMCG, Beauty, Furniture & Nutraceutical

Associate Marketing Director at Mosaic Wellness, Oct 2021 \- Oct 2022 · 1 yr 1 mo, Mumbai, Maharashtra, India · Hybrid, Achievements: \- Revenue build\-up from 0 to 1\.30 Cr Monthly \(\~3\.80 Cr Quarterly\) for the consumer business capturing eCommerce revenue levers \(Myntra, Amazon, 1MG, Nykaa, PharmEasy, CRED & Flipkart\) \- Complete Influencer Marketing Strategy/Outreach \(Instagram & YouTube\) & Execution \(Scaling 18%\+ MoM\) \- Collaborated with influencers, generating 5 million\+ impressions and contributing 10% of total D2C sales\. Responsibilities: \- Overseeing product planning and demand management/inventory across e\-commerce channels on a monthly basis in order to maintain adequate product levels\. \- Planning & executing advertisement campaigns, promotional activities, improving ACOS, and sales conversion on marketplaces like Amazon, Nykaa, Myntra & Flipkart \- Develop monthly, quarterly and annual marketing budgets and forecasts for revenue, margin and expenses \- Business forecasting and driving channel\-specific deliverables to achieve overall P&L goals & Profitability at the SKU\-Channel level\. \- Hiring and developing relevant team members, for new channel expansion, operations & growth \(Key Account Managers\) \- Worked collaboratively with cross\-functional teams, including marketing, supply chain, and finance \- Responsible for identifying new ways to improve channel/PDP conversion, average order size, and other key performance indicators to maximize sales growth and profitability\. Tools & Skills: \- Proficiency with tools such as Google Analytics, Clever Tap, Facebook Ads Manager, Shopify, Magento, & Amazon Seller & Vendor Central, Myntra Ads, Flipkart Ads, 1MG Ads & Amazon Ads \- E\-commerce Revenue, 3rd Party Alliances, Display Ads, Affiliate Marketing Partnerships & PR Categories handled: Beauty, FMCG, Wellness & Nutraceutical

Chief Of Staff \| Founding Team at Mosaic Wellness, Dec 2020 \- Oct 2021 · 11 mos, Mumbai, Maharashtra, India · Hybrid, Chief of Staff to Founder/CEO A part of the founding team to hyper\-scale 2 brands \(Man Matters & BeBodywise\) in the men's & women's wellness category\. Achievements: \- Launched PCOS & Skin Category for BeBodywise \- Brand Positioning, Pricing Strategy, NPDs & Channel activations \(Part of a team of 3 to build BeBodywise from 0 to 3Cr Monthly \- MoM Growth of 38%\+\) \- Responsible for Top, Middle & Bottom of funnel initiatives like new customer acquisition, retention & community building for BeBodywise \- D2C Website\. Responsibilities: \- Overseeing product planning and demand management/inventory across channels\. \- Work closely with the product teams to optimize the conversion funnel across web and apps \- Business forecasting and driving channel\-specific deliverables to achieve overall P&L goals & Profitability at the SKU\-Channel level\. \- Own strategic and creative direction and product performance for BeBodywise\. \- Responsible for identifying new ways to improve channel/PDP conversion, average order size, and other key performance indicators to maximize sales growth and profitability\. Tools & Skills: \- Proficiency with tools such as Google Analytics, Clever Tap, Facebook Ads Manager, Shopify, Magento, & Amazon Seller & Vendor Central, Myntra Ads, Flipkart Ads, 1MG Ads & Amazon Ads \- Knowledge of CPL, CPA, CPV, and CPM campaigns to develop effective digital marketing strategies\. \- GTM Planning & Execution Categories handled: Beauty, FMCG, Wellness & Nutraceutical

Chief\-Initiator \(Founder\) at Burloe \- Exited, Oct 2018 \- Aug 2020 · 1 yr 11 mos, Mumbai Area, India, Developed a new\-to\-world sizing inclusive footwear brand for India Successful Exit \- 2021

## Education

M\.Sc Retail Management & Marketing, Retail & Marketing, Kingston University

B\.Sc Fashion Product Development, Fashion Business & Marketing, The University of Bolton

[View the original profile](https://tal.club/meet/parinita-hendre)

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