---
title: "Parinav Shetty - Head of Brand Enhancement in Mumbai Metropolitan Region | Tal"
description: "Meet Parinav Shetty, Brand builder by day, CAC slayer by... also day | Growth & Brand Marketing | 7+ Yrs | Performance • CRM • Brand Strategy based in Mumbai Metropolitan Region. AI stack includes antigravity, codex, and cursor."
image: "https://tal.club/meet/parinav-shetty/share-image"
---

# Parinav Shetty on Tal

## Headline

Brand builder by day, CAC slayer by\.\.\. also day \| Growth & Brand Marketing \| 7\+ Yrs \| Performance • CRM • Brand Strategy

## About

I’m a full\-funnel growth marketer with over 7 years of experience helping brands scale efficiently across acquisition, CRM, retention, and brand strategy\. My work has directly contributed to: 60–80% CAC reduction at Clever Harvey ₹80L\+/month managed in paid media across brands like Canva & HealthMatch 10x subscriber growth at Food Darzee through performance \+ influencer synergy Lifecycle email strategies that doubled conversions via segmentation and A/B testing I thrive in startup environments where speed, strategy, and scrappiness intersect\. I’ve led cross\-functional growth initiatives, CRM overhauls, and moonshot experiments that drive real business impact\. Let’s connect if you're building something ambitious\.

## Location

Mumbai Metropolitan Region

## AI stack

antigravity

codex

cursor

## Work experience

Head of Brand Enhancement at Clever Harvey, Aug 2024 \- Present · 2 yrs 1 mo, Mumbai, Maharashtra, India, •​ Owned end\-to\-end marketing across brand, content, performance, CRM, events, and partnerships contributing to 93% YoY revenue growth\. •​ Reduced CAC by 60–80% and grew ROAS 4x by rebuilding acquisition funnels around real customer behavior patterns not just channel optimisation\. •​ Directed brand shoots and produced content across social video, performance ads, and events collaterals operating as both creative lead and production coordinator in a lean team\. •​ Led moonshot growth projects spanning CRM, event marketing, social media, landing page optimisation, retention, and offline collaborating directly with founders on strategy\. •​ Set quarterly growth roadmaps, channel\-level targets, and experimentation priorities; mentored team members across performance, content, and operations\.

Ecommerce Manager at Xiaomi India, Feb 2024 \- May 2024 · 4 mos, •​ Led end\-to\-end D2C launch execution for flagship smartphones including Xiaomi 14 on mi\.com, owning launch readiness, on\-site experience, and CRM\-led demand generation\. •​ Owned the pre\-heat and launch funnel: built and optimized pre\-heat pages, drove “Notify Me” acquisition through CRM channels, and converted intent into launch\-day traffic and sales\. •​ Conceptualised and executed platform gamification elements and interactive launch mechanics to increase user engagement and time\-on\-site during product launches\. •​ Coordinated development of 3D product view models to enhance product discovery, improve consideration, and replicate in\-store experience digitally\. •​ Worked closely with cross\-functional teams \(GTM, tech, design\) to ensure seamless launch execution •​ Set up a structured A/B testing and insights\-to\-action framework for CRM campaigns, improving messaging effectiveness

Performance Marketing Specialist at Clever Harvey, Dec 2021 \- Aug 2024 · 2 yrs 9 mos

Senior Manager at TagBag, Dec 2020 \- Jan 2022 · 1 yr 2 mos, •​ Orchestrated strategies and achieved key acquisition targets for accounts with monthly performance marketing budgets of $100,000 USD\. •​ Managed high\-profile accounts, including Canva, HealthMatch, Mooofarm, Shasn, and India Conference at Harvard\. •​ Played a pivotal role in developing growth funnels to drive business objectives\. •​ Drove internal growth by acquiring new clients through developing and presenting compelling pitches and managing existing relationships\. •​ Contributed to influencer marketing, content strategy, live stream events, and growth strategies\.

Marketing Coordinator at Food Darzee, May 2018 \- Dec 2020 · 2 yrs 8 mos, •​ Helped grow the brand from 200 to 2,000 monthly active subscribers \(high\-ticket\) through a combination of performance and content marketing, influencer campaigns, brand shoots, and offline partnerships\. •​ Managed relationships with 200\+ influencers across campaigns from briefing and content direction to performance tracking\. •​ Set up and drove 80\+ premium gym partnerships as a parallel offline acquisition channel, personally leading BD and team coordination\. •​ Led a 5\-member team across content, performance marketing, and social media; contributed to brand films from brief stage through final cut\. •​ Spearheaded social media content strategy and influencer marketing; assisted founders in evaluating brand direction and creative pitches\.

## Education

Bachelor of Business Administration, Marketing/Marketing Management, General, kes shroff college

Bachelor's Degree, Marketing, Mumbai university

[View the original profile](https://tal.club/meet/parinav-shetty)

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