Headline

Brand builder by day, CAC slayer by... also day | Growth & Brand Marketing | 7+ Yrs | Performance • CRM • Brand Strategy

About

I’m a full-funnel growth marketer with over 7 years of experience helping brands scale efficiently across acquisition, CRM, retention, and brand strategy. My work has directly contributed to: 60–80% CAC reduction at Clever Harvey ₹80L+/month managed in paid media across brands like Canva & HealthMatch 10x subscriber growth at Food Darzee through performance + influencer synergy Lifecycle email strategies that doubled conversions via segmentation and A/B testing I thrive in startup environments where speed, strategy, and scrappiness intersect. I’ve led cross-functional growth initiatives, CRM overhauls, and moonshot experiments that drive real business impact. Let’s connect if you're building something ambitious.

Location

Mumbai Metropolitan Region

AI stack

antigravity

codex

cursor

Work experience

Head of Brand Enhancement at Clever Harvey, Aug 2024 - Present · 2 yrs 1 mo, Mumbai, Maharashtra, India, •​ Owned end-to-end marketing across brand, content, performance, CRM, events, and partnerships contributing to 93% YoY revenue growth. •​ Reduced CAC by 60–80% and grew ROAS 4x by rebuilding acquisition funnels around real customer behavior patterns not just channel optimisation. •​ Directed brand shoots and produced content across social video, performance ads, and events collaterals operating as both creative lead and production coordinator in a lean team. •​ Led moonshot growth projects spanning CRM, event marketing, social media, landing page optimisation, retention, and offline collaborating directly with founders on strategy. •​ Set quarterly growth roadmaps, channel-level targets, and experimentation priorities; mentored team members across performance, content, and operations.

Ecommerce Manager at Xiaomi India, Feb 2024 - May 2024 · 4 mos, •​ Led end-to-end D2C launch execution for flagship smartphones including Xiaomi 14 on mi.com, owning launch readiness, on-site experience, and CRM-led demand generation. •​ Owned the pre-heat and launch funnel: built and optimized pre-heat pages, drove “Notify Me” acquisition through CRM channels, and converted intent into launch-day traffic and sales. •​ Conceptualised and executed platform gamification elements and interactive launch mechanics to increase user engagement and time-on-site during product launches. •​ Coordinated development of 3D product view models to enhance product discovery, improve consideration, and replicate in-store experience digitally. •​ Worked closely with cross-functional teams (GTM, tech, design) to ensure seamless launch execution •​ Set up a structured A/B testing and insights-to-action framework for CRM campaigns, improving messaging effectiveness

Performance Marketing Specialist at Clever Harvey, Dec 2021 - Aug 2024 · 2 yrs 9 mos

Senior Manager at TagBag, Dec 2020 - Jan 2022 · 1 yr 2 mos, •​ Orchestrated strategies and achieved key acquisition targets for accounts with monthly performance marketing budgets of $100,000 USD. •​ Managed high-profile accounts, including Canva, HealthMatch, Mooofarm, Shasn, and India Conference at Harvard. •​ Played a pivotal role in developing growth funnels to drive business objectives. •​ Drove internal growth by acquiring new clients through developing and presenting compelling pitches and managing existing relationships. •​ Contributed to influencer marketing, content strategy, live stream events, and growth strategies.

Marketing Coordinator at Food Darzee, May 2018 - Dec 2020 · 2 yrs 8 mos, •​ Helped grow the brand from 200 to 2,000 monthly active subscribers (high-ticket) through a combination of performance and content marketing, influencer campaigns, brand shoots, and offline partnerships. •​ Managed relationships with 200+ influencers across campaigns from briefing and content direction to performance tracking. •​ Set up and drove 80+ premium gym partnerships as a parallel offline acquisition channel, personally leading BD and team coordination. •​ Led a 5-member team across content, performance marketing, and social media; contributed to brand films from brief stage through final cut. •​ Spearheaded social media content strategy and influencer marketing; assisted founders in evaluating brand direction and creative pitches.

Education

Bachelor of Business Administration, Marketing/Marketing Management, General, kes shroff college

Bachelor's Degree, Marketing, Mumbai university