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Parikshith PD

SaaS Marketing | B2B Fintech Marketing | Product Marketer | GTM & Growth Strategist | Brand Consultant | Digital Marketing Trainer

Bengaluru

8+ years of work experience

FinBox
Jan 20242 yrs 9 mosSep 2026

Bengaluru, Karnataka, India

● Driving performance and product marketing initiatives, efficiently managing the marketing budget of 5M+ by allocating resources to the most effective channels and strategies. ● Developed and executed growth marketing strategies to acquire new customers while maintaining a lead velocity of 20.26% over 20 months by optimising channel mix, targeting, and campaign strategy. ● Orchestrated and executed lead generation campaigns on digital channels, achieving 2X ROAS and identifying revenue pipeline of 5X the ad spend. ● Liaisoning with vendors for PoC for planning offline events, booth branding, pricing, etc. for events like GFF, BFS, ICRM, and more and nurtured with Retargeting and nurture campaigns for better ROI. ● Implemented personalized, automated drip email campaigns based on buyer personas and customer journey stages using HubSpot Automation. ● Implemented marketing automation workflows on HubSpot to nurture leads and reduced customer engagement TAT from over 3 days to 8 hours. ● Led ABM strategy that included account selection, personalised content, and multi-channel engagement tactics. ● Spearheaded GTM experimentation and enterprise targeting initiatives, increasing qualification by 8.6X and tripling SQL volumes. ● Worked closely with the sales team to understand their needs, and worked on Funnel acceleration strategies. ● Successfully launched two products, creating new revenue opportunities and achieving a 70% increase in product visibility.
App0
Aug 20235 mosDec 2023

Austin, Texas, United States

♠ Collaborated closely with cross-functional teams, including product management, engineering, sales, and customer success, to develop and execute successful go-to-market plans. Lead the development of product launch strategies, marketing campaigns ♠ Developed a deep understanding of the market dynamics, customer needs, and competitive landscape in the conversational AI industry. ♠ Acted as the voice of the customer within the organization by gathering insights, feedback, and user data to inform product enhancements and roadmap decisions. Conducted customer interviews, surveys, and user testing to gain a deep understanding of customer needs and pain points ♠ Engaged in webinars and Events with industry leaders to showcase the value and capabilities of our product ♠ Created high-quality marketing collateral and useful enablement assets, including industry-based pitch decks, FAQs, newsletters, sales presentations, product videos, case studies, and whitepapers, to support the sales team and drive customer engagement
SPRY
Nov 20228 mosJun 2023

Pune District, Maharashtra, India

♠ Defining, articulating and sharing the value proposition, product positioning and messaging persona for each segment and geo we work in. Fuel our marketing and enabling Product adoption ♠ Working closely with our product management and internal teams to deeply understand our differentiators. ♠ Creating a compelling story for both PT clinic owners and PT clinic administrators across Social Media channels ♠ Supporting demand generation and growth teams to deliver campaigns and content that will fuel the growth ♠ Be the voice of the customer - by defining market requirements and potential positioning in collaboration with Product Management to align product strategy and roadmaps to market opportunity. ♠ Designing and created our nurture programs to expertly lead a prospect through every stage of their buying journey from consideration to advocacy. Product Marketing at the intersection of Marketing, Product, Sales, and Customer Success with major KPIs of ⦿ Revenue-related KPIs: Gross revenue, Net Revenue, Churn Rate ⦿ Product Marketing KPIs : Activation rate, Customer Acquisition Cost, Retention Rate
Wolken Software
Mar 20202 yrs 8 mosOct 2022

Bengaluru Area, India

♣ Develop and execute marketing plans in alignment with new business growth and customer retention goals. ♣Manage Email Campaigns for Branding and Lead Generation ♣ Responsible for engaging sales and account teams to align marketing programs, supporting PR execution, providing local teams access to sales efficiency resources. ♣ Generate and design contents such as sales collaterals, white papers, newsletter, website content, case studies, videos, etc. ♣ Manage all marketing, external communications, customer events, and social media ♣ Work in the current best channel practices within & outside the industry ♣ Work closely, with vendors, agencies & consultants to achieve predefined business objectives ♣ GTM & Market research of B2B SaaS Industryand Data gathering for AMB ♣ Track progress against plan and provides regular weekly/ monthly/ quarterly updates
Pyng Digital
Jul 20172 yrs 6 mosDec 2019

♦ Design and implement marketing strategies, plans, and procedures. ♦ Help businesses identify their niche target audience and create engaging content. ♦ Build holistic marketing campaigns and brand activities that helped businesses achieve exponential Brand Reach. ♦ Oversee daily operations of the team and the work of executives ♦ Set comprehensive goals for the team ensuring higher performance and growth ♦ Establish policies that promote company culture and vision

Parikshith’s AI Stack

claude
claude
meta
meta
Figma Make
Figma Make
Luma AI
Luma AI
Wispr Flow
Wispr Flow
Zapier
Zapier

Education

bangalore university

Bachelor's - Computer Science

bangalore university

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Headline

SaaS Marketing | B2B Fintech Marketing | Product Marketer | GTM & Growth Strategist | Brand Consultant | Digital Marketing Trainer

About

Holla! Thanks for landing on my profile to learn about me :) Marketing professional with proficiency in Growth Marketing, SaaS Marketing Strategy, B2B Campaign Management, Product Marketing, Performance Marketing, and field marketing. Focus on analysing marketing’s impact on the revenue pipeline, running ICP-driven experiments, and improving qualification and conversion across the funnel in close partnership with Sales. Strong emphasis in strategic marketing focused on revenue-attribution data-backed decision-making. Led structured growth marketing programs and delivered a 30% conversion uplift, and improved qualification efficiency 8.6× by combining funnel analysis, A/B test experimentation, collaterals and sales enablement for AEs. I have assisted Startups and SME's building their online presence and have been instrumental in achieving business goals. Experience in Product Marketing, Pre-Sales, MarOps & Customer Relationship has helped me to implement innovative strategies and enhance business growth significantly.

Location

Bengaluru

AI stack

claude

meta

Figma Make

Luma AI

Wispr Flow

Zapier

Work experience

Growth Marketing Manager at FinBox, Jan 2024 - Sep 2026 · 2 yrs 9 mos, Bengaluru, Karnataka, India, ● Driving performance and product marketing initiatives, efficiently managing the marketing budget of 5M+ by allocating resources to the most effective channels and strategies. ● Developed and executed growth marketing strategies to acquire new customers while maintaining a lead velocity of 20.26% over 20 months by optimising channel mix, targeting, and campaign strategy. ● Orchestrated and executed lead generation campaigns on digital channels, achieving 2X ROAS and identifying revenue pipeline of 5X the ad spend. ● Liaisoning with vendors for PoC for planning offline events, booth branding, pricing, etc. for events like GFF, BFS, ICRM, and more and nurtured with Retargeting and nurture campaigns for better ROI. ● Implemented personalized, automated drip email campaigns based on buyer personas and customer journey stages using HubSpot Automation. ● Implemented marketing automation workflows on HubSpot to nurture leads and reduced customer engagement TAT from over 3 days to 8 hours. ● Led ABM strategy that included account selection, personalised content, and multi-channel engagement tactics. ● Spearheaded GTM experimentation and enterprise targeting initiatives, increasing qualification by 8.6X and tripling SQL volumes. ● Worked closely with the sales team to understand their needs, and worked on Funnel acceleration strategies. ● Successfully launched two products, creating new revenue opportunities and achieving a 70% increase in product visibility.

Content & Product Marketing Manager at App0, Aug 2023 - Dec 2023 · 5 mos, Austin, Texas, United States, ♠ Collaborated closely with cross-functional teams, including product management, engineering, sales, and customer success, to develop and execute successful go-to-market plans. Lead the development of product launch strategies, marketing campaigns ♠ Developed a deep understanding of the market dynamics, customer needs, and competitive landscape in the conversational AI industry. ♠ Acted as the voice of the customer within the organization by gathering insights, feedback, and user data to inform product enhancements and roadmap decisions. Conducted customer interviews, surveys, and user testing to gain a deep understanding of customer needs and pain points ♠ Engaged in webinars and Events with industry leaders to showcase the value and capabilities of our product ♠ Created high-quality marketing collateral and useful enablement assets, including industry-based pitch decks, FAQs, newsletters, sales presentations, product videos, case studies, and whitepapers, to support the sales team and drive customer engagement

Product Marketing Manager at SPRY, Nov 2022 - Jun 2023 · 8 mos, Pune District, Maharashtra, India, ♠ Defining, articulating and sharing the value proposition, product positioning and messaging persona for each segment and geo we work in. Fuel our marketing and enabling Product adoption ♠ Working closely with our product management and internal teams to deeply understand our differentiators. ♠ Creating a compelling story for both PT clinic owners and PT clinic administrators across Social Media channels ♠ Supporting demand generation and growth teams to deliver campaigns and content that will fuel the growth ♠ Be the voice of the customer - by defining market requirements and potential positioning in collaboration with Product Management to align product strategy and roadmaps to market opportunity. ♠ Designing and created our nurture programs to expertly lead a prospect through every stage of their buying journey from consideration to advocacy. Product Marketing at the intersection of Marketing, Product, Sales, and Customer Success with major KPIs of ⦿ Revenue-related KPIs: Gross revenue, Net Revenue, Churn Rate ⦿ Product Marketing KPIs : Activation rate, Customer Acquisition Cost, Retention Rate

Manager - Marketing & Pre Sales | SaaS Marketing at Wolken Software, Mar 2020 - Oct 2022 · 2 yrs 8 mos, Bengaluru Area, India, ♣ Develop and execute marketing plans in alignment with new business growth and customer retention goals. ♣Manage Email Campaigns for Branding and Lead Generation ♣ Responsible for engaging sales and account teams to align marketing programs, supporting PR execution, providing local teams access to sales efficiency resources. ♣ Generate and design contents such as sales collaterals, white papers, newsletter, website content, case studies, videos, etc. ♣ Manage all marketing, external communications, customer events, and social media ♣ Work in the current best channel practices within & outside the industry ♣ Work closely, with vendors, agencies & consultants to achieve predefined business objectives ♣ GTM & Market research of B2B SaaS Industryand Data gathering for AMB ♣ Track progress against plan and provides regular weekly/ monthly/ quarterly updates

Co-Founder & Digital Marketing Lead at Pyng Digital, Jul 2017 - Dec 2019 · 2 yrs 6 mos, ♦ Design and implement marketing strategies, plans, and procedures. ♦ Help businesses identify their niche target audience and create engaging content. ♦ Build holistic marketing campaigns and brand activities that helped businesses achieve exponential Brand Reach. ♦ Oversee daily operations of the team and the work of executives ♦ Set comprehensive goals for the team ensuring higher performance and growth ♦ Establish policies that promote company culture and vision

Education

Bachelor's - Computer Science, bangalore university