---
title: "Pallavi Srivastava - Partnerships and Alliances Lead in Bengaluru | Tal"
description: "Meet Pallavi Srivastava, GTM & Partnerships | Partner Led Revenue Systems | Salesforce, Shopify based in Bengaluru. AI stack includes claude, elevenlabs, and gemini."
image: "https://tal.club/meet/pallavi-srivastava/share-image"
---

# Pallavi Srivastava on Tal

## Headline

GTM & Partnerships \| Partner Led Revenue Systems \| Salesforce, Shopify

## About

I build partner\-led revenue systems for B2B SaaS companies\. For the last 6 years, I've designed partner ecosystems that turn SIs, technology partners, and platform relationships into repeatable revenue channels\. Before that, I was in enterprise sales and customer success, which means I understand both sides: what partners need to succeed and what the business needs from partners\. What I've built: At Salesforce, I launched the CDP partner ecosystem for India/APAC from scratch\. Selected 25 partners across SIs, agencies, and niche players\. Designed co\-sell playbooks and milestone\-based activation that cut partner activation time from 6 months to 2 months\. Achievers Club for partner\-sourced revenue\. At Shopify, I led enterprise merchant success in India\. Managed the top D2C and traditional commerce brands migrating to Shopify\. Ranked \#7 globally at 150%\+ of target\. At Netcore Cloud, I built vertical GTM bundles for fintech and commerce, and worked on a GCP co\-sell program that changed how enterprise clients procured the product through cloud marketplace credits\. What I'm looking for: Partnerships Lead, Head of Alliances, or GTM Architecture roles at SaaS companies in commerce, fintech, or martech that are transitioning from founder\-led sales to partner\-led distribution\. Series B\+ preferred but open to earlier stage with the right founding team\. Domains: Commerce, Fintech, Martech, Enterprise SaaS Functions: Partner Ecosystem Design, Co\-Sell Programs, Channel Strategy, GTM Architecture, Revenue Partnerships

## Location

Bengaluru

## AI stack

claude

elevenlabs

gemini

notebooklm

Granola

## Work experience

Partnerships and Alliances Lead at Lentra, Jul 2026 \- Present · 4 mos, Building the partnerships and alliances function at Lentra AI across embedded finance, technology partners, consulting and system integrators helping India’s banks and NBFCs lend faster and smarter\.

Senior Account Director at Netcore Cloud, Jun 2025 \- Jun 2026 · 1 yr 1 mo, Netcore Cloud is a leading martech and customer engagement platform serving enterprise ecommerce and fintech brands\. Key contributions beyond the core role: \- Built vertical GTM bundles for fintech and commerce: defined ICP, created sales assets, and packaged product offerings by industry, enabling SDRs to source industry\-specific pipeline \- Worked on the GCP cosell program: enterprise clients could apply Google Cloud credits toward Netcore product purchases, changing the buying motion from marketing budget to cloud infrastructure budget \- Established Shopify partnership to cross\-sell to ecommerce customers using Shopify as their storefront \- Portfolio included brands like Flipkart, Myntra, Groww, ClearTax 🏆 Awarded “Best Discovery & Demo Performer” and “Highest Monthly Revenue Grosser\.”

Merchant Success Manager at Shopify, Feb 2023 \- Mar 2025 · 2 yrs 2 mos, Remote, Shopify is a global ecommerce platform enabling merchants to scale D2C operations with integrated financial solutions\. Led enterprise merchant success for India and parts of Southeast Asia\. Managed high\-GMV brands including Borosil, Westside, VIP Industries through platform migration, payment partner integrations, and contract optimization\. \- Ranked \#7 globally in enterprise merchant success at 150%\+ of target \- Led product enablement and migration initiative for APAC merchants to boost checkout adoption \- Identified and resolved payment integration friction with Indian Payment Aggregators, creating a merchant playbook that reduced payment\-related escalations by 60% \- Portfolio spanned traditional enterprise \(Borosil, VIP\) and digital\-native D2C brands

Partner Account Manager at Salesforce, Jan 2022 \- Jan 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, Salesforce is a global CRM and cloud leader driving digital transformation through ecosystem collaboration\. Built the CDP \(Customer Data Platform\) partner ecosystem for India and APAC from scratch when CDP launched as a new product in the region\. \-Led GTM execution for Salesforce CDP across India/APAC, collaborating with partners on co\-sell and co\-marketing plays\. \-Designed enablement blueprints and product\-service bundles to accelerate market penetration\. \-Prioritized partnerships using readiness scoring models and reduced deployment cycles significantly\. 🏆 Inducted into Salesforce Achiever's Club for delivering measurable impact through bundled offerings and ecosystem alignment leading to business growth\.

Partner Advisor at Salesforce, Jun 2020 \- Jan 2022 · 1 yr 8 mos, Bengaluru, Karnataka, India, \-Focused on expanding partner success and onboarding efficiency in emerging APAC regions\. \-Reduced partner onboarding time from 3 months to under 4 weeks with scalable lifecycle programs\. \-Delivered product, implementation, and GTM training via Partner Platform\. \-Enabled APAC expansion by supporting partner readiness and ecosystem alignment\. \-Drove partner education and trust, increasing deployment success rates\.

Customer Success Lead at HighRadius, Jul 2018 \- May 2020 · 1 yr 11 mos, Hyderabad Area, India, It is a leading AI\-powered software solution provider that automates Accounts Receivable and Treasury processes\. Led an 8\-person team managing enterprise accounts receivable automation for global clients\. First exposure to B2B SaaS at scale, cross\-industry client portfolio\. \- Managed team performance, hiring, and client escalations \- Served clients across manufacturing, FMCG, and financial services

Customer Success Consultant at Zenoti, Mar 2015 \- Jul 2018 · 3 y 4 mo, Hyderabad

## Education

Master of Business Administration \(MBA\), Marketing, IBS Hyderabad

Bachelor of Technology \(B\.Tech\.\), Computer Science, Uttar pradesh technical university

[View the original profile](https://tal.club/meet/pallavi-srivastava)

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