Pallavi Om Parambat profile photo 1 on Tal

Pallavi Om Parambat

Marketer & Creator | FirstClub | Ex - Wakefit | 50+ Brand Campaigns | AI Enthusiast | Ex-TCS

Bengaluru

1+ year of work experience

FirstClub
Aug 20263 mosPresent

On-site

Instagram
Jan 20251 yr 10 mosPresent

Bengaluru, Karnataka, India

As a digital storyteller, I create honest, relatable, and empowering content around health, wellness, PCOS, skincare, personal transformation, and daily life. My content journey began with sharing my fitness and PCOS reversal story—what started as raw, personal updates soon evolved into a safe space for thousands of women navigating similar challenges. From reels that hit 32M+ views to launching my second page @pcos.bypop, I focus on building impact over vanity. ✨ What I do: • Share real-life transformation stories and routines (fitness, skincare, mental health) • Create engaging short-form video content with authentic voiceovers • Educate and build awareness around PCOS and women’s wellness • Build communities by interacting deeply via DMs, stories, and comments • Collaborate with meaningful, value-driven brands aligned with wellness, self-care, and lifestyle • Use insights and analytics to improve reach and resonance I believe content creation is not just a career—it’s a medium to inspire, educate, and uplift.
Wakefit
Mar 20263 mosMay 2026

> Owned 2 end-to-end Instagram influencer campaigns (₹10L+ budget, 18 creators) for the office-chair category delivered 6.59M views (2.5x committed target) at ₹0.13 CPV (~47% below target) and under budget. > Authored a manager-approved Instagram GTM strategy (9-brand competitor audit, 4-bucket content framework, 6-month roadmap); contributed to a record ~15,000 chair orders in May 2026, up ~25–35%. > Ran full campaign operations across in-house and agency partners — creator sourcing, seeding, scripts, Meta ad setup, invoicing — with per-creator UTM/GA reporting on planned-vs-actual KPIs (views, ER, CPV, CPE, CPS).
Oct 20252 mosNov 2025

Bangalore Urban, Karnataka, India

Freelance
May 20253 mosJul 2025

Bengaluru, Karnataka, India

-Designing and executing an end-to-end organic social media strategy tailored for long-term brand growth -Defining a unique brand voice, tone & storytelling framework to build emotional resonance and audience connection -Creating a strategic content calendar featuring reels, carousels, UGC, and story formats that reflect brand identity -Building visually cohesive Instagram grids, highlight covers, and SEO-optimized bios for brand discoverability -Developing engaging campaigns for product launches, seasonal drops, loyalty programs, and audience interaction -Writing high-converting captions, CTAs & hashtag clusters to improve reach, saves, shares, and overall performance -Collaborating on visual shoot direction, including ambience, product, and team content for high-aesthetic output -Implementing organic growth strategies through UGC, influencer alignment, and audience interaction loops -Monitoring performance metrics to optimize underperforming content and scale high-engagement formats

Pallavi’s AI Stack

claude
claude
lovable
lovable
meta
meta
Gamma
Gamma
Wispr Flow
Wispr Flow
Zapier
Zapier

Education

Scaler School Of Business

PGP in Management and Technology

Scaler School Of Business

20252 yrs2027
Karnataka University, Dharwad

Bachelor of science, Biotechnology, chemistry, zoology

Karnataka University, Dharwad

20212 yrs2023

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Headline

Marketer & Creator | FirstClub | Ex - Wakefit | 50+ Brand Campaigns | AI Enthusiast | Ex-TCS

About

Hi, I’m Pallavi — a marketing storyteller, lifestyle creator, and MBA student. From helping a small café go (tier 2) viral with a 121K+ Instagram reel to collaborating with multiple brands through paid and barter partnerships, I’ve discovered that I truly enjoy building stories that connect, whether through a campaign, a voiceover, or just a reel on Instagram. My journey began in science (BSc Biotechnology), grew through operations and resourcing at TCS, and today extends into the creator space— where I’ve built a lifestyle community of 15.9K+ followers who mostly connect with the way I tell stories through my voice. Currently, I’m stepping into my MBA while exploring how AI and content are reshaping the way brands grow, creators thrive, and consumers connect. Let’s connect if you’re building in: → Creator-led Growth → Brand Strategy & AI in Marketing

Location

Bengaluru

AI stack

claude

lovable

meta

Gamma

Wispr Flow

Zapier

Work experience

Brand Marketing Intern at FirstClub, Aug 2026 - Present · 3 mos, On-site

Lifestyle content creator at Instagram, Jan 2025 - Present · 1 yr 10 mos, Bengaluru, Karnataka, India, As a digital storyteller, I create honest, relatable, and empowering content around health, wellness, PCOS, skincare, personal transformation, and daily life. My content journey began with sharing my fitness and PCOS reversal story—what started as raw, personal updates soon evolved into a safe space for thousands of women navigating similar challenges. From reels that hit 32M+ views to launching my second page @pcos.bypop, I focus on building impact over vanity. ✨ What I do: • Share real-life transformation stories and routines (fitness, skincare, mental health) • Create engaging short-form video content with authentic voiceovers • Educate and build awareness around PCOS and women’s wellness • Build communities by interacting deeply via DMs, stories, and comments • Collaborate with meaningful, value-driven brands aligned with wellness, self-care, and lifestyle • Use insights and analytics to improve reach and resonance I believe content creation is not just a career—it’s a medium to inspire, educate, and uplift.

Brand Marketing Intern at Wakefit, Mar 2026 - May 2026 · 3 mos, > Owned 2 end-to-end Instagram influencer campaigns (₹10L+ budget, 18 creators) for the office-chair category delivered 6.59M views (2.5x committed target) at ₹0.13 CPV (~47% below target) and under budget. > Authored a manager-approved Instagram GTM strategy (9-brand competitor audit, 4-bucket content framework, 6-month roadmap); contributed to a record ~15,000 chair orders in May 2026, up ~25–35%. > Ran full campaign operations across in-house and agency partners — creator sourcing, seeding, scripts, Meta ad setup, invoicing — with per-creator UTM/GA reporting on planned-vs-actual KPIs (views, ER, CPV, CPE, CPS).

Co-Founder at BAGvati, Oct 2025 - Nov 2025 · 2 mos, Bangalore Urban, Karnataka, India

Social Media Business Strategist at Freelance, May 2025 - Jul 2025 · 3 mos, Bengaluru, Karnataka, India, -Designing and executing an end-to-end organic social media strategy tailored for long-term brand growth -Defining a unique brand voice, tone & storytelling framework to build emotional resonance and audience connection -Creating a strategic content calendar featuring reels, carousels, UGC, and story formats that reflect brand identity -Building visually cohesive Instagram grids, highlight covers, and SEO-optimized bios for brand discoverability -Developing engaging campaigns for product launches, seasonal drops, loyalty programs, and audience interaction -Writing high-converting captions, CTAs & hashtag clusters to improve reach, saves, shares, and overall performance -Collaborating on visual shoot direction, including ambience, product, and team content for high-aesthetic output -Implementing organic growth strategies through UGC, influencer alignment, and audience interaction loops -Monitoring performance metrics to optimize underperforming content and scale high-engagement formats

Education

PGP in Management and Technology, Scaler School Of Business

Bachelor of science, Biotechnology, chemistry, zoology, Karnataka University, Dharwad