Headline

Global Director, Partner Marketing | CRN Women of the Channel Award winner 2025

About

I am passionate about combining creative and analytical thinking - whether that is in articulating our story creatively and persuasively based on Partner Journey or mapping intent with digital body language to understand and optimize the levers that lead to conversion. I am a certified Marketing Automation professional (B2B Eloqua Master certification) from Oracle and I have completed the IPED Channel Masters programme from The Channel Company.

Location

Hyderabad

Work experience

Global Director - Partner Modernization at Dell Technologies, Aug 2024 - Present · 2 yrs, Hyderabad, Telangana, India

Global Director, Partner Marketing | Partner CX and Nurture Journey Orchestration at Dell Technologies, Apr 2022 - Aug 2024 · 2 yrs 5 mos, Hyderabad, Telangana, India

Business Optimization and Planning for Channel at Dell Technologies, Mar 2019 - Mar 2022 · 3 yrs 1 mo, Gurugram, Haryana, India, My role is to understand data and transform it into actionable insights to help drive business value. I am working with the team of Data Scientists to understand Partner journey across Dell owned and 3rd party Platforms, to find out the levers that influence partner experience. It will help us understand the utilization of assets and lead to better optimization of spends across digital platforms.

Integrated Marketing at Ernst & Young, Feb 2008 - Jan 2010 · 2 yrs, My responsibilities include formulating and executing marketing & brand strategy for EY India and for its various vertical – Technology, Media & Entertainment, Financial services, and Transactions. I led firm-wide online marketing initiatives including online reputation management projects, SEO, Email marketing campaigns and online PR promotions.

Marketing Head at NDTV Convergence, Aug 2007 - Jan 2008 · 6 mos, My profile involved establishing a brand identity for NDTV Convergence and its business units besides strategizing and managing integrated marketing campaigns. • Defining and developing marketing strategies (customer acquisition, retention, cross-sell) • Planning and executing marketing programs and promotions to raise awareness of NDTV products and to help meet advertiser acquisition goals for online sign-up and direct sales. • Work in association with Product Management and Sales on identifying key prospects and channels, market-specific value propositions, key messages, and account approach strategies.

Online Marketing Manager at Infosys Technologies Ltd., Jul 2006 - Jul 2007 · 1 yr 1 mo, My role involved strategizing, planning and managing integrated online marketing programs for generating brand awareness across relevant target group as well as soliciting direct response. I was responsible for planning and executing their first comprehensive online marketing campaign.

Agency experience - Digital marketing at TBWA, Grey Worldwide at Grey Worldwide (India) Pvt Ltd, Apr 2002 - Jun 2006 · 4 yrs 3 mos, • Strategizing, planning, buying and managing Integrated Online Media Campaigns for existing clients of Grey Worldwide and for independent interactive department clients. • Business development and Servicing clients for all their Online Media requirements Managed many prestigious accounts including Incredible India campaign by Ministry of Tourism, Govt. of India, launching of .IN domain in India (National Internet Exchange of India), Modi Revlon, British Airways, Aviva life Insurance, Oracle and India Today, to name a few.