---
title: "Palash Pawar - Influencer Marketing Manager in Gurugram | Tal"
description: "Meet Palash Pawar, Growth @Amber | Ex-Filo | Gen Z Marketing | International Creator Collaborations based in Gurugram. AI stack includes antigravity, claude code, and gemini."
image: "https://tal.club/meet/palash-pawar/share-image"
---

# Palash Pawar on Tal

## Headline

Growth @Amber \| Ex\-Filo \| Gen Z Marketing \| International Creator Collaborations

## About

Hello, I’m Palash Pawar — currently working as an Influencer Marketing Manager at Amber\. I specialize in influencer marketing, creator partnerships program , and brand growth, with a strong focus on Gen Z audiences and digital\-first campaigns\. My experience includes building and managing creator collaborations, executing performance\-driven campaigns, and helping brands increase reach, engagement, and conversions through authentic storytelling\. Currently, I manage a team of 10 people, leading campaign execution, creator coordination, brand collaborations, and performance tracking across multiple campaigns\. With a background in product and user behavior, I also understand how audiences interact with content and what drives engagement across platforms\. My core strengths include: Influencer & creator collaborations Team management & campaign execution Gen Z\-focused marketing strategies Trend analysis & audience insights Performance tracking using SQL & Excel Brand growth & digital marketing I’m passionate about building impactful campaigns that connect brands with the right audience through creators and community\-led marketing\. Always open to connecting, collaborating, and discussing opportunities in influencer marketing, branding, and digital growth\.

## Location

Gurugram

## AI stack

antigravity

claude code

gemini

github copilot

## Work experience

Influencer Marketing Manager at Amber, Feb 2026 \- Present · 8 mos, Pune District

Product & Growth Marketing at Filo, Jul 2022 \- Feb 2026 · 3 yrs 8 mos, Gurugram, Successfully led influencer marketing campaigns across the US, UAE, and India, collaborating with 500\+ creators \(100\+US, 50\+ UAE, 250\+ India\), driving strong user acquisition and brand visibility for the Filo app\. • Generated 14M\+ views and 100,000\+ user acquisitions in the last 6 months through data\-driven creator partnerships and performance\- focused execution\. • Worked closely with the Head of Marketing to build, optimize, and scale Filo’s global influencer marketing engine from the ground up\. • Specialized in niche influencer targeting within K\-12, higher education, and exam\-prep segments, leading to higher engagement, conversion, and retention rates\. • Strategically executed 30\+ low\-budget influencer videos and 5\+ high\-budget collaborations per month, ensuring consistent experimentation, scalability, and ROI optimization\. • Spearheaded the launch of an AI\-powered product for high school and college students in the US, contributing to a 35% revenue increase and 40% new user acquisition within 2 months\. • Launched a new product for college students, building a funnel of 200\+ nano and micro creators and initiating a structured creator program within 2 months\. • Generated 3\.5M\+ video views through first\-time brand collaborations with nano/micro creators at very low cost, improving CAC efficiency and expanding creator supply\. • Built and maintained long\-term relationships with micro and macro influencers across TikTok, Instagram, and YouTube to scale international market presence\. • Designed and executed performance\-based influencer campaigns, leveraging A/B testing, real\-time performance tracking, and data\- backed creator selection to maximize ROI\. • Continuously analyzed campaign performance to inform engagement, retention, conversion, and growth strategies\.

Product Management Intern at Filo, Jan 2022 \- Jun 2022 · 6 mos, Gurugram, Haryana, India, ● Assist the product team in analysing customer segments\. ● Conduct competitor analysis\. ● Analyse product operational issues including customer wait time and tutor retention ● Research about the pricing of the product and understand User’s expectations\. ● Analysing the User’s requirements and reasons behind the churn rate of customers\. ● Solve the customer’s biggest pain points and deliver the most\. ● Assist in creating a multi\-channel attribution model\.

Researcher at VenturePact, Dec 2017 \- May 2018 · 6 mos, Jalandhar, Punjab, India, The work is to gathered and analyzed the data of MLA's and MP's from different states for the app called "Neta”\. it's a kind of report card of MLA's and MP's and there is one vote from one device to put their favourite candidate\.

## Education

Master of Business Administration \- MBA, Lovely Professional University

Bachelor of Business Administration \- BBA, Marketing, Lovely Professional University

[View the original profile](https://tal.club/meet/palash-pawar)

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