Headline

Growth @Amber | Ex-Filo | Gen Z Marketing | International Creator Collaborations

About

Hello, I’m Palash Pawar — currently working as an Influencer Marketing Manager at Amber. I specialize in influencer marketing, creator partnerships program , and brand growth, with a strong focus on Gen Z audiences and digital-first campaigns. My experience includes building and managing creator collaborations, executing performance-driven campaigns, and helping brands increase reach, engagement, and conversions through authentic storytelling. Currently, I manage a team of 10 people, leading campaign execution, creator coordination, brand collaborations, and performance tracking across multiple campaigns. With a background in product and user behavior, I also understand how audiences interact with content and what drives engagement across platforms. My core strengths include: Influencer & creator collaborations Team management & campaign execution Gen Z-focused marketing strategies Trend analysis & audience insights Performance tracking using SQL & Excel Brand growth & digital marketing I’m passionate about building impactful campaigns that connect brands with the right audience through creators and community-led marketing. Always open to connecting, collaborating, and discussing opportunities in influencer marketing, branding, and digital growth.

Location

Gurugram

AI stack

antigravity

claude code

gemini

github copilot

Work experience

Influencer Marketing Manager at Amber, Feb 2026 - Present · 8 mos, Pune District

Product & Growth Marketing at Filo, Jul 2022 - Feb 2026 · 3 yrs 8 mos, Gurugram, Successfully led influencer marketing campaigns across the US, UAE, and India, collaborating with 500+ creators (100+US, 50+ UAE, 250+ India), driving strong user acquisition and brand visibility for the Filo app. • Generated 14M+ views and 100,000+ user acquisitions in the last 6 months through data-driven creator partnerships and performance- focused execution. • Worked closely with the Head of Marketing to build, optimize, and scale Filo’s global influencer marketing engine from the ground up. • Specialized in niche influencer targeting within K-12, higher education, and exam-prep segments, leading to higher engagement, conversion, and retention rates. • Strategically executed 30+ low-budget influencer videos and 5+ high-budget collaborations per month, ensuring consistent experimentation, scalability, and ROI optimization. • Spearheaded the launch of an AI-powered product for high school and college students in the US, contributing to a 35% revenue increase and 40% new user acquisition within 2 months. • Launched a new product for college students, building a funnel of 200+ nano and micro creators and initiating a structured creator program within 2 months. • Generated 3.5M+ video views through first-time brand collaborations with nano/micro creators at very low cost, improving CAC efficiency and expanding creator supply. • Built and maintained long-term relationships with micro and macro influencers across TikTok, Instagram, and YouTube to scale international market presence. • Designed and executed performance-based influencer campaigns, leveraging A/B testing, real-time performance tracking, and data- backed creator selection to maximize ROI. • Continuously analyzed campaign performance to inform engagement, retention, conversion, and growth strategies.

Product Management Intern at Filo, Jan 2022 - Jun 2022 · 6 mos, Gurugram, Haryana, India, ● Assist the product team in analysing customer segments. ● Conduct competitor analysis. ● Analyse product operational issues including customer wait time and tutor retention ● Research about the pricing of the product and understand User’s expectations. ● Analysing the User’s requirements and reasons behind the churn rate of customers. ● Solve the customer’s biggest pain points and deliver the most. ● Assist in creating a multi-channel attribution model.

Researcher at VenturePact, Dec 2017 - May 2018 · 6 mos, Jalandhar, Punjab, India, The work is to gathered and analyzed the data of MLA's and MP's from different states for the app called "Neta”. it's a kind of report card of MLA's and MP's and there is one vote from one device to put their favourite candidate.

Education

Master of Business Administration - MBA, Lovely Professional University

Bachelor of Business Administration - BBA, Marketing, Lovely Professional University