Headline

Brand & Product Content Marketing | 11+ yrs | SkinTech, EdTech, E-Com, Govt., Editorials

About

As a content marketing and brand leader with over 11+ years of experience, I currently head content, PR, and brand comms initiatives at Cureskin, a Skintech platform revolutionising dermatology through AI and doctor-led solutions. Prior to this, I drove performance-oriented content and brand strategies at Arzooo (B2B RetailTech) and Coding Ninjas (EdTech)—where I developed SEO-focused content systems, email marketing, scaled blog and video content, and improved lead-to-conversion rates through full-funnel storytelling. Led content and communication for the MyGov under the Prime Minister’s Office. I had the opportunity to drive national campaigns such as Mann Ki Baat – India’s most listened-to leadership broadcast, Padma Awards – Transforming the perception of civilian honours through human stories and mass outreach. Agency experience includes delivering various brand awareness & recall campaigns for brands like Philips Avent, Dettol, Mamaearth, PocketFM etc. Started my career in print journalism, covering Aerospace & Defence and Tourism & Hospitality for ~4 years—building strong editorial instincts and cross-industry exposure early on. Published work: 1. https://www.dailypioneer.com/2017/vivacity/the-last-samurai.html 2. https://www.dailypioneer.com/2017/vivacity/revival-of-tradition.html 3. https://www.dailypioneer.com/2017/vivacity/be-a-part-of-the-tribe.html 4. https://www.dailypioneer.com/2017/vivacity/papon-comes-home.html

Location

Bengaluru

AI stack

claude

gemini

claudecode

Work experience

Senior Brand & Content Manager at Pync, Aug 2025 - Present · 1 yr 1 mo, Bengaluru, Karnataka, India

Content (Acquisition) & Brand Comms at Cureskin, Oct 2023 - Jul 2025 · 1 yr 10 mos, Bengaluru, Karnataka, India, - Strategized & executed Marketplace content for 30+ SKUs across Amazon (India, UAE, UK), Purplle, Nykaa, Tata 1Mg - SEO optimised 100+ YouTube videos resulting in increasing monthly views from 1.5L to 35L (23X growth), increasing new subscribers by 124%, and tripling monthly impressions from 5L to 15L

Manager of Marketing at Arzooo, Feb 2023 - Oct 2023 · 9 mos, Bengaluru, Karnataka, India, - Led the content strategy for the e-commerce app (GoStor) for new user acquisition and retention - Strategized & executed 100+ product videos of large consumer durable goods for user acquisition

Brand Marketing Consultant at Momspresso, Mar 2022 - Jan 2023 · 11 mos, - Created 500+ Product Videos for Mamaearth’s flagship SKUs - Created brand claim video script for Dettol’s key claim of killing 99.99% germs - Led BTL campaigns for Philips Avent

Deputy Manager at MyGov India, Sep 2021 - Feb 2023 · 1 yr 6 mos, Delhi, India, - Planned & led the Instagram content strategy resulting in 3X growth in engagement - Revamped the entire design & UI of archaic email marketing structure resulting in a sharp surge in open rates & CTA (by 100%) - Scouted & drafted stories from 60+ Ministries and scripted Speech flow for Prime Minister’s Mann Ki Baat

Education

Bachelor's degree, Journalism and Mass Communication, Guru Gobind Singh Indraprastha University